Needing/Getting

"Needing/Getting"
Song

"Needing/Getting" is an alternative rock song performed by the band OK Go from their 2010 album Of the Blue Colour of the Sky. A music video, released in February 2012 as an advertisement for Super Bowl LXVI, features the band "performing" the song by driving a Chevy Sonic through a rally car course, striking musical instruments on the sides of the course with extensions from the car to create the music.

Music video

The music video for "Needing/Getting" was released in February 2012 and was directed by Brian L. Perkins, who had previously directed the band's Marching Band version of the "This Too Shall Pass" music video. The video is sponsored by Chevolet, and features their Sonic. Within the video, the car, having been outfitted with numerous pneumatic arms and devices, is driven through a specially-designed rally car course by the band's lead singer Damian Kulash, with the other band members as passangers. During the course, the arms strike at various musical instruments aligned on the sides of the course, including pianos, guitars, glass jars, and plastic drums; the arrangement and tuning of these instruments create the melody of the song as the car drives by them. The video premiered on MTV on February 5, with a edited version shown during Super Bowl LXVI the same day.

The idea for the video was inspired by the Rube Goldberg video version of "This Too Shall Pass"; in that video, some of the props of the Rube Goldberg machine had played a melody in time with the music. Kulash wanted to extend this idea, making the props in the video be the source of the music during the recording; he explained "I like the idea of doing videos that are live recordings. It helps break down the idea that these are all distinct forms of art."

External links

• "Needing/Getting" music video on YouTube