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The '''REWE Group''' is a German diversified [[retail]] and [[tourism]] co-operative group based in Cologne, [[Germany]].
The '''REWE Group''' is a German diversified [[retail]] and [[tourism]] co-operative group based in Cologne, [[Germany]]. The name REWE comes from '''Re'''visionsverband der '''We'''stkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association".


== History ==
== History ==
REWE-Zentralfinanz eG forms the parent company of the co-operative, whilst the operational business is controlled by the subsidiary entitled REWE-Zentral AG.<ref>{{Cite news |last=Hillebrand |first=Walter |last2=Zdral |first2=Wolfgang |date=17 January 2008 |title=Das unersättliche Imperium |work=Capital}}</ref> The international business is bundled under the umbrella of Rewe International.<ref>Österreichs Lebensader, Niederösterreichische Nachrichten, 16. October 2017, page 5 </ref>
The name REWE comes from '''Re'''visionsverband der '''We'''stkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association". The most important companies under the umbrella of the REWE Group operate under the REWE-Zentral AG and REWE-Zentralfinanz eG names. The basis of the co-operative trade group consists of a network of independent retailers. In the 2017 financial year, the REWE Group had total external sales of €57.8 billion. The REWE Group is the second largest supermarket chain in Germany behind [[Edeka|EDEKA]].

The basis of the co-operative trade group consists of a network of independent retailers. Sales lines include [[Billa (supermarket)|Billa]], [[:de:Penny-Markt|Penny]], [[REWE|Rewe]], [[:de:Toom_Baumarkt|Toom]], [[:de:DER_Touristik_Deutschland|DER Touristik Germany]], as well as ITS [[:de:ITS_Reisen|Reisen]] and [[:de:Lekkerland|Lekkerland]].<ref>{{Cite web |title=Struktur und Vertriebslinien |url=https://www.rewe-group.com/de/unternehmen/struktur-und-vertriebslinien/ |access-date=2023-08-18 |website=REWE Group |language=de-DE}}</ref>

In the 2022 financial year, the REWE Group had total external sales of €84.4 billion.<ref>{{Cite web |title=REWE Group navigiert erfolgreich und stabil durch das Krisenjahr 2022 |url=https://www.rewe-group.com/de/presse-und-medien/newsroom/pressemitteilungen/rewe-group-navigiert-erfolgreich-und-stabil-durch-das-krisenjahr-2022/ |access-date=2023-08-18 |website=REWE Group |language=de-DE}}</ref> The REWE Group is the second largest supermarket chain in Germany behind [[Edeka|EDEKA]].

=== 1927-1945 ===
In 1927, the Auditing Association of Westkauf Cooperatives, also known as Rewe, began offering purchasing services in Cologne.<ref>{{Cite news |last=Sauer |first=Stefan |date=1 April 2015 |title=Super-Macht der Super-Märkte |work=Berliner Zeitung}}</ref> Their aim was to promote independent retailers by facilitating collective bargaining at competitive rates.<ref name=":0">{{Cite web |title=90 Jahre REWE – eine Erfolgsgeschichte |url=https://mediacenter.rewe.de/pressemitteilungen/90-jahre-rewe-erfolgsgeschichte |access-date=2023-08-18 |website=REWE Presse |language=de}}</ref> Early product offerings most frequently traded included hazelnuts, dried apricots and raisins.<ref name=":1">{{Cite web |last=REWE Group |date= |title=1927-1938 Unternehmensgeschichte |url=https://www.rewe-group.com/de/unternehmen/unternehmensgeschichte/ |access-date=1 March 2018 |website=www.rewe-group.com}}</ref> In order to gain further advantages, in the 1930s cooperatives began to influence the shop fittings and advertising of affiliated outlets,<ref>{{Cite book |last=Gruber |first=Marc |title=Der Wandel von Erfolgsfaktoren mittelständischer Unternehmen. |date=2000 |publisher=Dt. Univ.-Verl |isbn=3-8244-0536-9 |series=DUV Wirtschaftswissenschaft |location=Wiesbaden |pages=142}}</ref> this was accompanied by the introduction of uniform lettering to the affiliated outlets in 1932.<ref name=":1" />

In 1935, several purchasing cooperatives from Central Germany merged with Rewe.<ref name=":1" /> To enable further growth, district centers were developed each of which, to this day, form the foundation of Rewe's business structure.<ref>{{Cite book |last=Albrecht |first=Gerhard |title=Die soziale Funktion des Genossenschaftswesens. Abhandlungen und Vorträge |publisher=Duncker & Humblot Verlag |year=1965 |location=Berlin |pages=163}}</ref> Alongside this, and during the 1930s, Rewe gradually began to expand outside the traditional Rhenish-Westphalian area. In 1940, Rewe had a membership of 8,000 people with 106 cooperatives registered.<ref name=":0" /> The Second World War had a disruptive effect on the trading group as essential goods had become scarce and many shop-owners had to go to the front. To counter this, Rewe diversified into production. Subsequently, a significant part of their administration was destroyed by bombing resulting in the company being almost unable to function at the close of war.<ref>{{Cite web |last=REWE Group |title=1939-1969: Unternehmensgeschichte |url=https://www.rewe-group.com/de/unternehmen/unternehmensgeschichte/index.html#!/chapter/1927 |access-date=1 March 2018 |website=www.rewe-group.com}}</ref>


== Divisions ==
== Divisions ==

Revision as of 10:35, 18 August 2023

REWE Group
Company typePrivate. Cooperative, Joint-stock company
IndustryRetailing
PredecessorStüssgen Edit this on Wikidata
Founded1927 (current form 1972)
Headquarters
Cologne
,
Germany
Key people
Lionel Souque, CEO
Heinz-Bert Zander, Chairman
ProductsDepartment stores, Supermarkets, Convenience stores, Cash&Carry, Hypermarkets, Home improvement, etc.
RevenueIncrease US$72.18 billion (2019)[2]
491,400,000 Euro (2017) Edit this on Wikidata
337,800,000 Euro (2017) Edit this on Wikidata
Total assets19,506,400,000 Euro (2017) Edit this on Wikidata
Number of employees
363,633 (2019)
Websitewww.rewe-group.com

The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association".

History

REWE-Zentralfinanz eG forms the parent company of the co-operative, whilst the operational business is controlled by the subsidiary entitled REWE-Zentral AG.[3] The international business is bundled under the umbrella of Rewe International.[4]

The basis of the co-operative trade group consists of a network of independent retailers. Sales lines include Billa, Penny, Rewe, Toom, DER Touristik Germany, as well as ITS Reisen and Lekkerland.[5]

In the 2022 financial year, the REWE Group had total external sales of €84.4 billion.[6] The REWE Group is the second largest supermarket chain in Germany behind EDEKA.

1927-1945

In 1927, the Auditing Association of Westkauf Cooperatives, also known as Rewe, began offering purchasing services in Cologne.[7] Their aim was to promote independent retailers by facilitating collective bargaining at competitive rates.[8] Early product offerings most frequently traded included hazelnuts, dried apricots and raisins.[9] In order to gain further advantages, in the 1930s cooperatives began to influence the shop fittings and advertising of affiliated outlets,[10] this was accompanied by the introduction of uniform lettering to the affiliated outlets in 1932.[9]

In 1935, several purchasing cooperatives from Central Germany merged with Rewe.[9] To enable further growth, district centers were developed each of which, to this day, form the foundation of Rewe's business structure.[11] Alongside this, and during the 1930s, Rewe gradually began to expand outside the traditional Rhenish-Westphalian area. In 1940, Rewe had a membership of 8,000 people with 106 cooperatives registered.[8] The Second World War had a disruptive effect on the trading group as essential goods had become scarce and many shop-owners had to go to the front. To counter this, Rewe diversified into production. Subsequently, a significant part of their administration was destroyed by bombing resulting in the company being almost unable to function at the close of war.[12]

Divisions

Trading

  • REWE – supermarket chain in Germany with 3,300 stores.
  • BILLA – supermarket chain with over 1,000 stores in Austria and 400 stores in other European countries
  • Penny – discount supermarket chain with 3,000 stores in Germany, Austria, Italy, Romania, Hungary, Czech Republic
  • nahkauf – convenience store operator in Germany.
  • toom BauMarkt – A DIY/home improvement chain with 250 stores in Germany
  • Billa Plus – supermarket chain with 100 stores in Austria (formerly known as Merkur)
  • BIPA – health and beauty retail chain with 560 stores in Austria and 58 stores in Croatia
  • REWE Ihr Kaufpark – supermarket chain with 120 stores in North Rhine-Westphalia, Germany (formerly known as Kaufpark)
  • Palink – supermarket chain in Lithuania

Tourism

DER Touristik is the tourism division of Rewe Group:

In June 2015 DER acquired Kuoni Travel's European tour operations.[14]

Country ranking in 2006

Country No. of Stores Sales (million euros)
Germany 8939 31220 M€
Austria 1901 4618 M€
Italy 337 1736 M€
France* - 1140 M€
Romania 65 1050 M€
Switzerland* 22 904 M€
Czech Republic 245 844 M€
Poland 33 679 M€
Hungary 200 667 M€
Slovakia 117 274 M€
Croatia 50 215 M€
Bulgaria 110 – M€
Russia 69 – M€
Ukraine 21 68 M€
  • *Sales of retail activities

Digital Business

In 2013, the REWE Group founded a subsidiary named REWE Digital, which is responsible for all strategic online activities.[15] The group also acquired the e-commerce platform vendor commercetools[16] and ZooRoyal, an e-commerce website for animal food and pet supplies.[17] In 2017 REWE Group announced to make additional investments in the billions in order to further digitalize their business.[18] In 2020 REWE digital, for the first time, spun-off one of its business units and founded the independent company OC Fulfillment GmbH, vendor of the omnichannel fulfillment software-as-a-service platform fulfillmenttools.[19] In 2021 REWE Group announced the inception of Paymenttools, provider of on- and offline payment solutions for retailers.[20]

Cassis de Dijon

In 1979, Rewe won a significant case in the European Court of Justice, the Cassis de Dijon case.

References

  1. ^ Ley, Claudia; Lee, Sang Yup (2016). "Bioengineering – Use What You Know". ChemViews. doi:10.1002/chemv.201500111. ISSN 2190-3735.
  2. ^ "Top 50 Global Retailers 2020". nrf.com. Retrieved 3 February 2021.
  3. ^ Hillebrand, Walter; Zdral, Wolfgang (17 January 2008). "Das unersättliche Imperium". Capital.
  4. ^ Österreichs Lebensader, Niederösterreichische Nachrichten, 16. October 2017, page 5
  5. ^ "Struktur und Vertriebslinien". REWE Group (in German). Retrieved 2023-08-18.
  6. ^ "REWE Group navigiert erfolgreich und stabil durch das Krisenjahr 2022". REWE Group (in German). Retrieved 2023-08-18.
  7. ^ Sauer, Stefan (1 April 2015). "Super-Macht der Super-Märkte". Berliner Zeitung.
  8. ^ a b "90 Jahre REWE – eine Erfolgsgeschichte". REWE Presse (in German). Retrieved 2023-08-18.
  9. ^ a b c REWE Group. "1927-1938 Unternehmensgeschichte". www.rewe-group.com. Retrieved 1 March 2018.
  10. ^ Gruber, Marc (2000). Der Wandel von Erfolgsfaktoren mittelständischer Unternehmen. DUV Wirtschaftswissenschaft. Wiesbaden: Dt. Univ.-Verl. p. 142. ISBN 3-8244-0536-9.
  11. ^ Albrecht, Gerhard (1965). Die soziale Funktion des Genossenschaftswesens. Abhandlungen und Vorträge. Berlin: Duncker & Humblot Verlag. p. 163.
  12. ^ REWE Group. "1939-1969: Unternehmensgeschichte". www.rewe-group.com. Retrieved 1 March 2018.
  13. ^ ADAC Reisen – Specialist for mobile holidays
  14. ^ Gretler, Corinne. "Kuoni Sells European Tour Operating Business to Rewe Group", Bloomberg Business, 22 June 2015. Accessed 7 July 2015.
  15. ^ "REWE digital - Provider of online solutions in markets relevant to REWE Group". Retrieved August 29, 2019.
  16. ^ "REWE Digital acquires e-commerce software provider commercetools GmbH". March 31, 2015. Retrieved 2019-08-29.
  17. ^ "ZooRoyal - der Onlineshop für Ihr Haustier". Retrieved August 29, 2019.
  18. ^ Michael Pohlgeers (2017-10-16). "Rewe investiert Milliarden in die Digitalisierung". Retrieved 2022-06-13.
  19. ^ Jürgen Diercks (2020-09-11). "Rewe digital gründet Start-up für Handelsplattform". Retrieved 2022-06-13.
  20. ^ Stephan Lamprecht. "Rewe Gruppe gründet Payment-Technologietochter". Retrieved 2022-06-13.
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