Škoda Auto India Private Limited has been operating in India since November 2001 as a subsidiary of Škoda Auto a. s. Czech Republic (Volkswagen Group), one of the fastest growing car manufacturers in Europe. It has set up a state-of-the-art manufacturing facility in Shendra near Aurangabad, Maharashtra. The facility is spread across 300,000 sq. mt. Škoda Auto India has 5 models on sale in India – Superb, Octavia, Fabia, Yeti and Rapid. Škoda Auto India has a network of 106 outlets across the country. The company sold 30,005 units in 2011, which represented an increase of 50% over the preceding year.
Introduced to the market early in 2002, the Octavia was the first domestically built Škoda to be launched in India. Targeted at the Indian premium segment, its handling, fuel efficiency, and low initial price (compared to other products then available in the Indian market) made the Octavia an instant hit with the Indian car user. Its Turbocharged Direct Injection (TDI) diesel engined version, in particular, delivered a high level of fuel efficiency and (for the Indian market) power and torque, resulting in higher level of driveability when compared to existing products available in the Indian market.
Škoda Auto India Private Limited currently has 106 dealerships and 89 service centres across cities. However Škoda Auto India has a very poor service across India. The service centers are neither equipped with trained staff. Also the availability of spare parts is not upto the mark so the actual delivery of the vehicle (after service) stretches way beyond the promised delivery date.
In 2010, Škoda Auto India Private Limited recorded sales of 20,019 units. The sales figure of the company in India in September 2011 was 1670 units. In September 2012, the same jumped by 39% to 2312 units.