In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam, Eunos, and ɛ̃fini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s, with the dealership name ending operations in the early 2000s.
The ɛ̃fini name and logo are not to be confused with several limited-edition second generation (FC) RX-7s, the "Infini" edition (marked with an infinity sign), from the late 1980s. As a brand, it encompassed most, if not all dealers formerly under Mazda's "Auto" dealer chain. It's pronounced like the French word infini.
The ɛ̃fini marque was a sport-oriented brand, as opposed to the more comfortable, luxury-oriented Eunos. Today, Mazda continues to use the Ẽfini name as one of the company's dealership chains, along with Autozam, but the vehicles sold no longer use it. This included the following vehicles:
- 1990–1997 ɛ̃fini MPV/Mazda MPV
- 1991–1993 ɛ̃fini MS-6/Mazda Cronos
- 1992–1997 ɛ̃fini MS-8 car unique to the brand
- 1991–1993 ɛ̃fini MS-9/Mazda 929
- 1991–1996 ɛ̃fini RX-7/Mazda RX-7