|Launched||18 August 2013|
|Owned by||Essel Group
(15 December 1991-present)
& Pictures is a Hindi satellite movie channel in India based in Mumbai. The channel is owned by the popular Zee Entertainment Enterprises which is a part of Essel Group. It is the first channel of Zee Entertainment Enterprises under the new brand &.
The channel which went on-air on 18 August 2013 goes beyond a television channel to help viewers come close to their favorite movie stars.
India's first interactive movie channel launched on 18 August
The channel which went on-air on 18 August 2013 goes beyond a television channel to help viewers come close to their favorite movie stars. Aimed at targeting the younger mindset, the channel endeavors to build upon the existing film and digital resources to create a continuing conversation with an audience that is interested in staying connected and engaged with the world around them.
The Ampersand sign in '&pictures' signifies 'Udaan' (flight) & 'Neev' (rooted) and celebrates the duality of contemporary Indians. The Ampersand in the logo merges seamlessly with the 'p' of pictures and connotes the ease with which today's viewer blends his ambition to soar high while remaining rooted to his sacrosanct values. The color red similarly radiates his bold ambition as well as the richness of his traditions. The core of brand '&pictures' stems from the fact that today, viewers are not watching TV as the sole activity that they do…TV viewing is accompanied with time spent on mobiles, chatting on various, social media platforms, etc.
'&pictures' programming slate is anchored by 24 hours of daily content including the premieres of upcoming big ticket films in its first year. The premieres include much awaited releases, Chennai Express, Zanjeer, Besharam, Ghanchakkar, Commando and Aatma. The library consists largely of films released in the last 10 years. It includes newer titles include Kai Po Che, ABCD, Barfi, English Vinglish, Tanu Weds Manu, Love Aaj Kal, Agent Vinod, Agneepath, Desi Boyz, Kambakt Ishq and Break Ke Baad.
'&pictures' will be available through all Pay TV packages across the country.
- Our Bureau (2013-08-08). "Zee to launch movie channel under new brand ‘& pictures’ | Business Line". Thehindubusinessline.com. Retrieved 2013-09-01.
- Nandini Raghavendra, ET Bureau Aug 1, 2013, 04.00AM IST. "Zee buys satellite rights of Chennai Express for its upcoming channel '& Pictures' - Economic Times". Articles.economictimes.indiatimes.com. Retrieved 2013-09-01.
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