It was released in the UK on 15 April 1983 as a non-album single, where it went to number 2 in the UK Singles Chart. It was later released as a single in the US where it was also incorporated into the band's stop gap EPFascination!. The single reached number 8 on the US Billboard Hot 100, and was their first number 1 single on the US Hot Dance Music/Club Play chart. The EP Fascination! (which is often confused with the single) contained two versions of "(Keep Feeling) Fascination"; the extended mix and an improvisation, both different from the single version.
The B-side of the single, "Total Panic", appears to be an early instrumental version of "Don't You Know I Want You", which would appear on their next album Hysteria.
The single was designated 'Red' on the Human League’s short-lived, self-imposed labeling system of 'Blue' for pop songs and 'Red' for dance tracks.
A screenshot from the music video for "(Keep Feeling) Fascination".
The music video for "(Keep Feeling) Fascination" was filmed in a semi-derelict area of Newham, London which was due for demolition and redevelopment as part of the widescale redevelopment of Docklands and East London which took place in the early 1980s. The central theme of the video was based on an orange dot on a map, which in turn is a real orange dot on the ground. The orange dot highlights a single house on the apex of a street where the band is playing the song in the front room, which is painted entirely grey. In one memorable scene, a couple of boys are playing outside in the street during the song's break; when one of them kicks the ball towards the orange building, the other runs to get the ball, and both the ball and the retriever's clothes turn orange. After he throws the ball back, the ball returns to its normal colour.
Filmed before the widespread use of CGI, the house (which was 1 First Avenue, London E13 8AP) and surrounding area (Junction of 1st Avenue and 3rd Avenue) encompassed by the orange dot were completely painted orange, including a nearby car. The opening scenes establish the landscape from a map before zooming through the front window of the "orange" house, as the band starts the song. The video was conceived and directed by Steve Barron, who directed most of the Human League's early 1980s music videos. The band's scenes were all filmed in a studio; Susan Ann Sulley says that the house was still occupied by a family during the painting and filming of the external scenes. The house remained orange for a couple of weeks before finally being demolished in mid-1983.