(RED)Wire

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(RED)Wire
Web address www.redwire.com
Type of site
Online music and magazine service created on World AIDS Day
Created by Bono
Launched December 1, 2008 (2008-12-01)

(RED)Wire is an online magazine and music service created by Bono of the Irish rock band U2. It is a part of the broader Product RED organization, which serves to work with corporations who are contracted to give a percentage of their profits for particular products to the Global Fund to fight HIV/AIDS in Africa. (RED)Wire was created on World AIDS Day on December 1, 2008. Each issue contains an exclusive song from a major artist and a "spotlight" song from an up-and-coming artist, as well as other non-music media, such as video clips, poems, and so on.[1]

A full subscription costs the user $5 per month, half of which goes to the Global Fund and the other half going to the artists and producers involved, thus creating a sustainable business. Users can sign up to receive two free issues of the magazine.[2] The magazine is currently only available for users in the United States and the United Kingdom.[3] Currently (RED)Wire does not offer previous issues for purchase, but negotiations with the labels to be able to offer them are ongoing.[4]

Issues of the magazine are retrieved and displayed by a custom Adobe Air application.

Featured songs[edit]

issue Exclusive track Spotlight track
1 "Brooklyn (Go Hard)" by Jay-Z with Santogold "Acid Tongue" (live) by Jenny Lewis
2 "I Believe in Father Christmas" by U2 "Joseph, Better You Than Me" by The Killers featuring Elton John and Neil Tennant
3 "Watching the Detectives" / "Walking on the Moon" by Elvis Costello and The Police "Temporary People" by Joseph Arthur and the Lonely Astronauts

List of contributing artists[edit]

References[edit]

  1. ^ "(RED)". Redwire.com. Retrieved 2014-08-10. 
  2. ^ "(RED)". Redwire.com. Retrieved 2014-08-10. 
  3. ^ [1][dead link]
  4. ^ [2][dead link]

External links[edit]