|This article relies on references to primary sources. (August 2011)|
|Initial release||January 5, 2000 as iTools
July 17, 2002 as .Mac
July 9, 2008 as MobileMe
|Stable release||1.6.7 / October 12, 2011|
|Development status||Discontinued (services moved to iCloud on June 30, 2012)|
|Operating system||Mac OS X
MobileMe (formerly .Mac and iTools) [iTools: January 5, 2000 – July 17, 2002, .Mac: July 17, 2002 – July 9, 2008, MobileMe: July 9, 2008 – June 30, 2012], was a subscription-based collection of online services and software offered by Apple Inc. All services were being gradually transitioned and replaced by iCloud and the service ceased as of June 30, 2012, with transfers to iCloud available until July 31, 2012. Afterwards, all data was deleted, and the email addresses of accounts not transferred to iCloud were marked as unused.
An early attempt by Apple with online services was eWorld, which ran from June 1994 until March 1996.
Originally launched on January 5, 2000, as iTools, a free collection of Internet-based services for users of Mac OS 9, Apple relaunched it as .Mac on July 17, 2002, when it became a paid subscription service primarily designed for users of Mac OS X. Apple relaunched the service again as MobileMe on July 9, 2008 at WWDC 2008, now targeting Mac OS X, Windows, iPhone, iPod Touch users, and following its April 2010 release, also iPad users.
On February 24, 2011, Apple discontinued offering MobileMe at its retail stores, with MobileMe retail boxes eventually removed from resellers as well. Additionally, Apple no longer accepted new subscribers for MobileMe. On June 6, 2011, Apple announced that a new service called iCloud was to replace MobileMe, sometime in the fall. At the iPhone special event on October 4, 2011, Apple announced it would finally launch iCloud on October 12, 2011, to replace MobileMe for new users, with current users having access until June 30, 2012, when the service would cease. MobileMe was shut down on June 30, 2012, but data was still able to be retrieved for an advertised "limited time", until July 31, 2012, when the site finally closed completely.
iTools and .Mac were designed primarily to provide Internet services for Mac owners. All members of iTools and .Mac received a @mac.com email address, showing the services tied to the Mac hardware. However, with the release of the iPhone 3G in 2008, the renamed service, MobileMe, began providing Internet services for Mac OS X, iOS, and Windows. Members of MobileMe were given a @me.com email address (though users of the current .mac email address could also continue to use those, with both domains being interchangeable with the same email account), were also no longer restricted to Mac OS X software such as Mail and iCal, and they could access personal data from any computer connected to the Internet using the web interface at me.com or a number of supported applications, including Microsoft Outlook, as long as the user used version 2003 or later. Apple support for MobileMe was available via chat and telephone (the latter restricted to US/Canada users only).
Find My iPhone 
MobileMe allowed users to track the location of their iOS devices via the web portal at me.com. A user could see the device's approximate location on a map (along with a circle showing the radius of inaccuracy), display a message and/or play a sound on the device (even if it is set to silent), change the password on the device, and remotely erase its contents. An app was also released by Apple which allowed users to locate their iPhone from another device running iOS 4. The feature was first announced on June 10, 2009 and was included in iOS 3.0 as a feature for MobileMe users. Find My iPhone was made free of charge with the release of iOS 4.2.1 software update on November 22, 2010 for devices introduced in 2010.
MobileMe had two different plans. The Individual plan included 20 GB of email and file storage and 200 GB of monthly data transfer. The Family Pack plan included 40 GB of storage split among one 20 GB individual (primary) and four 5 GB sub-accounts, each sub-account having its own email address, online storage, and being able to use all the MobileMe features. Family members also had a Shared folder in their iDisk with which they can share access to data among themselves. Both the primary account and sub-accounts had read/write access to this folder and were limited to the free space available in the primary user's iDisk.
Members could buy additional storage in 20 GB or 40 GB allocations, however, sub-account storage could not be upgraded. In a family account, the amount of storage is designated per account.
Notes (from the Mail app on a Mac computer, and the Notes app on the iPhone) were synced via the MobileMe service, however were unable to be viewed or edited online. To Do lists (controlled from the Mail app and the iCal app on a Mac computer) were viewable and editable through the MobileMe website (under the Calendar tab), but were not viewable or editable on an iPhone. With the announcement of iOS 4 the sync for Notes over IMAP (including MobileMe) was implemented.
Address book and calendar 
MobileMe maintained a synchronized address book and calendar feature using Push functions. When a user made a change to a contact or event on one device, it was automatically synced to the MobileMe servers and, by extension, all the user's other devices. Supported devices included the iPhone, Address Book and iCal on Mac OS X, or Microsoft Outlook 2003 or later on Microsoft Windows. Subscription calendars in iCal on a Mac computer were not viewable on the online MobileMe service (although "Birthdays" was viewable online; as it gathered its information from Address Book, rather than CalDAV or iCalendar (.ics) subscription calendars). Conversely, on the iPhone "Birthdays" from Contacts on the iPhone were not viewable on the Calendar app (nor any other method; except looking them up individually in Contacts. Birthdays Calendar was added on iOS 4.3), but subscription calendars were available to view in Calendar by adding them through Settings>Mail, Contacts, Calendar>Add Account.
MobileMe Gallery 
MobileMe had a public photo and video gallery feature. Photos and videos could be uploaded in the web browser at me.com, synced by iPhoto or Aperture on Mac OS X, or uploaded from the iPhone and iPod Touch. Users could also upload movies from within applications available on the Mac, including iPhoto and iMovie. MobileMe also provided the user with an email address that is used only for uploading photos and videos. All uploads by viewers of the Gallery (either by the iPhone or iPod Touch, me.com, or sent by the dedicated email address), were synced back to iPhoto or Aperture. Galleries could be made public or hidden, or could be password protected (but only through iPhoto or iMovie on Mac OS X).
MobileMe featured iDisk, an online storage repository accessible via a web browser at me.com, Finder on Mac OS X, various Apps for iOS devices, or as a remote disk in Microsoft Windows. It also allowed sharing of files by selecting a given file using me.com/iDisk or the iDisk iPhone app, and then clicking a Share button that generated a unique link to this file, protected by password, that could then be shared by email. Another way to use iDisk to share several files easily was by placing them in the iDisk Public Folder, which could also be password protected.
iWeb Publish 
Users of Mac OS X v10.5 or later could use the iLife '08, iLife '09, or iLife '11 application iWeb to publish websites hosted on their MobileMe account, either to a domain name that they controlled or to a page on the me.com website. Users without iWeb could also publish websites by placing files to the Web/Sites folder in iDisk. However, the web host didn't support any server side language such as PHP or Apache.
Web applications 
Supported browsers for me.com were Safari 3.1 or later (Mac OS X and Windows), Firefox 3.5 or later (Mac OS X and Windows), and Internet Explorer 8 (Windows). Internet Explorer 7 (Windows), Safari 3.0, and Firefox 3.0 would run the web applications, but were not fully supported.
MobileMe was accessible from Linux using Firefox 3 despite a warning that would be presented to the user upon entry. Success was also reported using the Konqueror browser on Linux, however this was not confirmed by Apple.
MobileMe users could connect to the AIM service with their @mac.com or @me.com accounts. MobileMe connections were secured by SSL encryption. In addition, iChat users using a MobileMe account could encrypt their chats with other MobileMe members using iChat. Users could also access the MobileMe Chat account on iOS devices using the free or paid-for versions of the AIM app provided by AOL, or any other iOS app that supported the AIM protocol.
PC synchronization 
Users who wished to sync their MobileMe data with a PC had to download and install Apple's MobileMe Control Panel. To install, the user first had to download and install the latest version of iTunes, and then install MobileMe Control Panel. After installation, the user signed into the control panel using their username and password, and could control sync settings for contacts, calendars, bookmarks, and iDisk settings such as public folder access, in a similar manner to the MobileMe preference panel built into Mac OS X.
MobileMe Mail Beta 
The MobileMe Mail Beta was released on May 13, 2010. It included many new features such as photo inserting, font changing, wide screen views and much more. It was released as a final version on June 18, 2010.
MobileMe Calendar Beta 
MobileMe Calendar Beta was released on July 6, 2010. MobileMe Calendar Beta included a new web application at me.com with redesigned day, week, and month views, as well as a new list view to make scanning events easier. Performance was also improved. It also featured new sharing options that allowed invited users to edit a shared calendar. It supported invitations through RSVPs, which sent an email to invited persons, which they answered by clicking a simple link (they didn't have to be MobileMe members). It also supported CalDAV standard for compatibility with multiple devices. However, with these updates came some decreased functionality. The capability to publish iCal calendars as publicly viewable web pages was removed. Users wishing to view a public calendar had to then manually subscribe with a CalDAV compatible calendar device. Compatibility with Microsoft Outlook suffered too, since Outlook users could not sync their primary Outlook calendar to a MobileMe calendar anymore; the only way to integrate MobileMe with Outlook was then to have a MobileMe calendar linked in through CalDAV. This meant that a MobileMe calendar was always seen by Outlook as a secondary calendar, and alarms and notifications did not work.
Below are the charges that Apple charged before they discontinued purchase on the June 6, 2011, in preparation of moving entirely to the new iCloud service. Current users were encouraged to use MobileMe services inside iCloud (account migration happening automatically anyway), but could continue to use their MobileMe services and access the me.com website until it was shut down on June 30, 2012 (although limited access beyond that date was available to download content). Users wishing to cancel MobileMe —thus immediately end all services— could gain full refunds if purchased within 45 days of June 6, 2011, or pro-rata refunds if purchased 46 days or more; however, it was unclear whether this refund policy applied when the iCloud service launched in Fall 2011.
|Market||Price||Personal in US$
|Europe (non EU)† and Africa||€65.29||€98.35||$92.93|
(Prices sourced from www.apple.com/mobileme on April 16, 2010).
Mac OS X 
MobileMe, like .Mac and iTools before it, was closely integrated with Mac OS X. Having a MobileMe account extended the functions of many programs, mostly within the iLife suite. Most notably, any iDisk could be mounted as any other volume on the Mac OS X desktop. Furthermore, it was possible to mount the public portion of another user's iDisk. This mechanism was one of the early ways to receive free software as part of .Mac. It was possible to queue files for upload to an offline iDisk, though they were only uploaded when the iDisk was mounted. iDisk commands were located in the "Go" menu of the Finder.
Additionally, any Address Book entries, iCal events and to-do entries, Safari bookmarks and keychains, mail accounts, mail rules, mail signatures, and smart mailboxes could be synced with the iDisk, allowing easy synchronization between multiple computers. iWeb allowed users to create web pages that could be uploaded to iDisk and published. iPhoto could be used for one-click web-publishing of photo albums. iCal could be used to publish calendars to the web. Also, Backup software could be used to make backups to iDisk or local media.
MobileMe integrated with various applications on iOS devices (iPhone, iPad, and iPod Touch). This included iCal syncing with Calendar, Address Book syncing with Contacts, Mail syncing across devices, Safari Bookmarks syncing across devices. Apple later introduced the MobileMe iDisk app on July 29, 2009, the MobileMe Gallery app on January 14, 2010, and the Find My iPhone app on June 18, 2010, that allowed mobile access to the —previously only MobileMe users, but later free to all iOS device users— Find My iPhone feature. While initially only iPhone and iPod Touch apps, following updates, they were made universal apps; eventually working on all three iOS devices. In August 2010, Apple introduced a feature that allowed users to stream music that's stored on their iDisk in the background from their device.
URL access points 
There were subdirectory (private) and subdomain (public) access points to each MobileMe user's individual account functions. These provided direct web access to each MobileMe user's account, via links to each function directly. See list:
- http://www.me.com – user login.
- http://www.me.com/gallery – user photo/video Gallery albums.
- http://www.me.com/mail – user Mail access.
- http://www.me.com/contacts – user Contacts access.
- http://www.me.com/ical – user Calendar access.
- http://www.me.com/idisk – user iDisk folders access.
- http://www.me.com/find – user Find My iPhone access.
- http://gallery.me.com/<username> – user's photo/video Gallery albums access.
- http://public.me.com/<username> – user's Public folder (in iDisk) access.
- http://web.me.com/<username> – user's Website access.
- http://homepage.mac.com/<username> – user's file sites access.
- http://ical.me.com/<username>/<calendar name> – user individual calendar publishing. (Originally, many calendars could be published at the same time, but the later final iteration of MobileMe removed calendar publishing.)
The original collection of Internet software and services now known as iCloud was first called iTools. Announced and released at Macworld Expo San Francisco on January 5, 2000, iTools was made available free of charge for Macintosh users.
Services offered by iTools included the first availability of @mac.com email addresses, which could only be accessed through an email client; iCards, a free greeting card service; iReview, a collection of reviews of popular web sites; HomePage, a free web page publishing service; the first version of iDisk, an online data storage system; and KidSafe, a directory of family-friendly web sites.
iTools was primarily a Mac-only offering and provided only limited, discussion board-based technical support. However, some features of iTools were accessible via non-Mac platforms although a Mac was needed to establish an account.
Although the original version of iDisk used AppleShare IP for transport and required Mac OS 9, it was eventually updated to use WebDAV technology and therefore opened up access to non-Mac operating systems. Apple even offered an application for use with Windows XP.
As costs rose, most particularly due to iDisk storage space, the wide demand for @mac.com email accounts, and increasing support needs, iTools was renamed .Mac at Macworld Expo New York on July 17, 2002, as a subscription-based suite of services with a dedicated technical support team.
The new .Mac offered several tools to subscribers, including upgraded versions of HomePage, the personal web hosting service; iDisk, the online disk storage service; @mac.com, the email service provider offering both POP and IMAP protocols; and iCards, the online greeting card service. New services offered by .Mac included Backup, a personal backup solution that allows users to archive data to their iDisk, CD or DVD; and McAfee Virex, a virus scanner given to .Mac subscribers until June 15, 2005.
Apple announced on September 17, 2002 that more than 100,000 people had subscribed to .Mac since its launch earlier that year. Existing iTools accounts were transitioned to .Mac accounts during a free trial period that ended on September 30, 2002. This move generated a mixed reaction among Mac users, some believing .Mac was overpriced.
.Mac occasionally received new features. In October 2006, Apple launched an update to its .Mac Mail service whose interface was close to that of Mac OS X Mail. The new functionality was built on top of Ajax and provided drag-and-drop, a live-updating three-way split view, and ability to resize panels. Mac OS X v10.5 Leopard used .Mac to provide dynamic DNS services for its Back to My Mac feature, a remote desktop service.
On August 7, 2007, Apple's CEO Steve Jobs announced new features for .Mac, including a new Web Gallery feature, similar to Flickr and YouTube combined. Each .Mac account now came with 10 GB of storage space that could be divided between email storage for an @mac.com email address and the user's iDisk. An account preference allowed the user to decide how much storage space to allocate to either service as they see fit. Users who wanted additional storage capacity could buy up to a total of 30 GB for a higher annual fee. The storage space for both email and an iDisk could be used in any way the user wanted, subject to the terms of the .Mac license agreement.
.Mac was also offered in a boxed version, available at stores and online (as a physical product). The box contained an activation code that was entered when registering or renewing a subscription.
Initial speculation about a new service to replace .Mac came in early June 2008, when Apple bought the me.com domain name. At WWDC on June 9, 2008, Apple announced that .Mac would be replaced by MobileMe. This was launched on July 9, 2008: mac.com was taken offline from 08:00 to 12:00 that day, and the MobileMe service went live between 20:00 and 02:00 (both Pacific Time). MobileMe was taken offline a short time later, leaving customers redirected to the MobileMe information page, where there was no option to log in. After several hours of infrequent service, MobileMe officially went live during July 11, 2008.
Several .Mac features were removed after the transition to MobileMe:
- Support for Mac OS X 10.4.10 or earlier (some features require Mac OS X 10.5 or later, such as iLife integration).
- Web-access to bookmarks.
- .Mac slides.
- .Mac Groups (with files uploaded to Groups being transferred to group owners' "Group Archive" folder).
The launch of MobileMe was plagued by various issues. MobileMe, as a .Mac successor, was initially criticized during its launch for being unstable and for having syncing problems. There were reports of users being unable to access any of the Mail functions of MobileMe. This was suspected to be related to the .Mac to MobileMe switch-over. The free trial of MobileMe inadvertently charged some Australian and European customers’ credit cards, leading Apple to issue refunds and extend the free trial to four months. Because of the problems with switching over .Mac accounts and other issues, Apple created a status news page and revamped their support page.
Initial versions of the Windows MobileMe Control Panel allowed synchronization of corporate Outlook accounts with MobileMe. A mid-2008 update to the Control Panel removed the ability to synchronize Outlook to MobileMe when Outlook is using Microsoft Exchange Server Calendars and Contacts. According to Apple Support, this is by design and is not a bug that will be fixed. There was no support for synchronizing even standalone Outlook Tasks and Notes to MobileMe.
In May 2011, Fortune magazine reported that during the summer of 2008, after MobileMe had launched to mostly negative reviews, Steve Jobs summoned the MobileMe team to a meeting in the Town Hall auditorium at 4 Infinite Loop. After asking them "what MobileMe is supposed to do", when someone answered, Jobs reportedly shot back, "So why the fuck doesn't it do that?"
In an internal email sent to Apple employees on August 4, 2008, Jobs admitted that MobileMe was launched too hurriedly and “not up to Apple’s standards”. He wrote that “it was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software, and the App Store”. On August 18, 2008, it was announced that MobileMe subscribers would be offered a 60-day extension in addition to the one-month extension previously offered.
From early 2011 onwards, MobileMe retail boxes began being removed entirely from all Apple Stores with stock slowly being discontinued from other stores, and from June 6, 2011 users were prevented from subscribing or renewing to the MobileMe service via Apple's website. On June 6, 2011, at WWDC 2011, iCloud's release was announced for sometime in fall 2011, entirely replacing the MobileMe service which would be discontinued, however both would continue to be run concurrently for current MobileMe subscribers through June 30, 2012. Because of MobileMe's perceived public failings, Steve Jobs anticipated skepticism to his claim that iCloud "just works", and asked rhetorically, "Why should I believe them? They're the ones that brought me MobileMe!".
On October 12, 2011, alongside the release of iOS 5, iCloud was released to new users, with current MobileMe subscribers being able to move over to iCloud either immediately or anytime before June 30, 2012 when MobileMe would be permanently discontinued (except for limited download abilities). In addition to MobileMe's email and calendar services, iCloud syncs files across multiple devices. As promised at WWDC 2011, Apple began the service during fall 2011, giving every user of either or both Lion or iOS 5, 5 GB of cloud data storage for the basic service free at the point of usage, with additional paid-for tiers for more data storage also being available. @me.com was retained as the default email domain address for new iCloud users.
As a first step, Apple sent "30 days left" emails to all existing users of MobileMe on June 1, 2012, which they then followed with "7 days left" emails on June 23, 2012, advising users "Download your photos and files. MobileMe ends June 30. Remember to download your Gallery photos, iDisk files, and move your iWeb sites before that date."
Then as previously advertised by Apple following the announcement of iCloud a year earlier, the main MobileMe service was discontinued on June 30, 2012, as most services were moved to iCloud and users were expected to have moved themselves over to the new service already by then, given they had a year's notice to do so. One exception was for MobileMe's Gallery and iDisk services, which still had limited downloading abilities remaining, with the online portal showing the banners "MobileMe has ended", with either "You can still download your files for a limited time." (on the iDisk page), or "Download your photos now." (on the Gallery page). The complete shut-down of MobileMe occurred on July 31, 2012, with a "MobileMe is closed" banner showing on the homepage, and a redirect link to iCloud.
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