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The .green initiative began in 2007 and was the world's first environmental TLD to be proposed to both Internet and Environmental communities. The .green initiative was built around a California not for profit organization called The DotGreen Foundation, established by Annalisa Roger in 2007, and incorporated in 2008 as a Public Benefit Charity with U.S. 501 (c)3 Tax Exempt Status. In 2011, The DotGreen Community, Inc. a private corporation, was formed in California to grow global community support, apply to ICANN and carry out registry services required for the .green TLD. The proposed gTLD stands for "Global Response to Environmental and Economic Necessities" (GREEN).
The proposed .green gTLD is dedicated for use by individuals, communities, industries and environmental organizations supporting the spread of green consciousness around the world. The .green TLD and those who use it will promote the green economy, innovation and conservation. The organization is designed to use profits from the gTLD to fund environmental sustainability projects for organizations worldwide.
Connecting Communities will be instant for users with a generic TLD like .green. It will be a powerful tool for creating meaningful interactions between users. Brand owners will register and use domains in meaningful spaces to connect with consumers. For example, a company like Patagonia should consider the idea of owning the domain www.patagonia.green. The brand could use the site to highlight its work in the "green" community. Additionally, Patagonia will be able to leverage the work that the .green gTLD is doing to connect with that community and make it a known quantity amongst consumers who want to support "green" initiatives. .green domain name registrations and the first .green websites are likely to be available on the Internet in 2014.
DotGreen registry withdrew its application to manage the gTLD in October 2013.
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Alternative DNS roots
- "About us". Dotgreen. Retrieved 2012-02-19.
- Daedulus, Cheyla (2009-07-30). "Dot Eco Domain Faces Competition From Dot Green". Ecorazzi. Retrieved 2012-02-19.
- Mitnick, David (2013-05-23). "5 Ways Brands Should be Using gTLDs". iMediaConnection. Retrieved 2014-03-03.
- "New Contracting Statistics Released". ICANN. 2014-02-28. Retrieved 2014-03-03.