.me

.me

Introduced	2007
TLD type	Country code top-level domain
Status	Active
Registry	domain.me (doMEn)
Sponsor	Montenegro Government of Montenegro
Intended use	Entities connected with Montenegro
Actual use	Trying to position itself for global use, and become a personal namespace like .name: can be registered and used for any purpose. Used by businesses in Maine.
Registration restrictions	None
Structure	Second-level registrations available worldwide; third-level registrations under certain second-level names available within Montenegro
Documents	Policies
Dispute policies	Sunrise Policy, and UDRP
Website	domain.me
DNSSEC	yes

.me is the Internet country code top-level domain (ccTLD) for Montenegro.

The .me top level domain replaced the .yu (Yugoslavia) domain previously used by Serbia and Montenegro.

The .me domain names must be at least 3 characters and at most 63 characters in length, excluding the extension. Exceptions to this rule were granted to WordPress, for its URL shortener WP.me, to Facebook, for their short URL fb.me, to GoDaddy for their short URL go.me, to Time Magazine for their short URL ti.me, and to Yahoo!, for their short URL me.me

The .me registry is operated by doMEn^{[citation needed]}, which won a contract to do so after a bid process conducted by the government of Montenegro.

Introduction

Montenegro declared its independence from Serbia and Montenegro on 3 June 2006, after a majority of Montenegrins supported independence in a national referendum. As a constituent part of that country, Montenegro had unofficially been using the cg.yu SLD, whilst the .cs TLD had been assigned to Serbia and Montenegro in 2003 following the breakup of Yugoslavia, but remained unused. Montenegro was assigned the ISO 3166-1 two-letter code "ME", which was allocated by the International Organization for Standardization (ISO) in September 2006 (most other possible abbreviations of Montenegro (MO, MN, MT, MG and MR) and its Montenegrin name Crna Gora (CG) having already been taken).

In September 2007, ICANN delegated the .me domain to the Government of Montenegro, with the former .yu domain to be operated temporarily by the .rs domain registry (Serbian National Register of Internet Domain Names) until its eventual abolition on or before 30 September 2009. Delegation of root name servers was approved by IANA, establishing .me. The .me domain became active on 24 September 2007 and a "Public Invitation for selection of the Agent for domain registration under the national Internet domain of Montenegro" was posted on 14 November. doMEn d.o.o. — a Montenegro-based joint venture whose partners are Afilias, GoDaddy.com, and ME-net d.o.o. — was selected as the new registry operator.

On 6 May 2008, the General Sunrise period for the .me registry began for all eligible trademark holders worldwide, and on 16 July 2008, registration was made available for all .me domains at various registrars.

.ME registry
www.domen.me	.ME registry in Montenegrin
www.domain.me	.ME registry in English
www.nic.me	Former .ME registry
Government of Montenegro
www.me	Montenegro general information
www.gov.me	Government of Montenegro
www.szr.gov.me	Secretariat for Economic Development
University of Montenegro
www.ucg.ac.me	University of Montenegro main site
www.cis.ac.me	Centre for Information Systems
www.etf.ac.me	Faculty of Electrical Engineering
www.ef.ac.me www.ekonomija.ac.me	Faculty of Economics
www.pmf.ac.me	Faculty of Natural Sciences and Mathematics

Domain structure for .me

The .me extension was assigned to Montenegro as a country code after it became an independent nation in June 2006. However, the Montenegro government decided .ME would be operated as a generic name after considering the potential worldwide appeal for the extension.

Third-level registrations are available to Montenegrin citizens and companies in the following zones:

• .co.me - unlimited registration, but appropriate for corporations
• .net.me - unlimited registration, but appropriate for providers of Internet services
• .org.me - unlimited registration, but appropriate for civil organizations and associations
• .edu.me - Educational institutions, such as primary and high schools
• .ac.me - Academic and post-secondary organizations such as universities; University of Montenegro has ucg.ac.me as its primary domain
• .gov.me - State and Government authorities
• .its.me or .priv.me - unlimited registration, but appropriate for personal use

Sunrise, land rush, and open registration periods

On 6 May 2008 the .me registry opened the Sunrise Period for all eligible trademark holders anywhere in the world. Five domain names had multiple applications and were sold through auctions. During the .me land rush auction period, more than US$2,000,000 was generated with names like insure.me and sync.me going to the highest bidder.

On 16 July 2008 registration was made available for all .me domains at various registrars.

Throughout June and July 2008 multiple land rush applications were received, which resulted in more than 2,500 land rush auctions that were held during July and August 2008 after Go Live was opened on 17 July 2008.

At the beginning of August 2008 100,000 .me domain names were registered. Sources say part of the worldwide appeal for the .me domain extension is the marketing aspect.

In 2008 in terms of the number of web pages indexed by Google among all TLDs, .me sites have enjoyed the fastest growth with more than 50% a month. In the same year, .me topped its potential rivals .mobi and .asia in Alexa Internet top one million websites with 341 .me sites versus 233 .mobi sites and 86 .asia sites. Extra potential of .me is revealed considering the fact that .mobi was launched two years before .me and .asia four months before .me.

By the middle of February 2009 200,000 .me domain names were registered.

On 15 May 2009 number of registered .me domain names rose to 250,000.

In less than a year .me became more popular than .asia, .jobs, .coop, .aero, .int, .mil, museum, .name, .pro, .tel, .travel, and other 200 country code top-level domains.

By 2010, over 320,000 .me domains had been purchased, making it the fastest-selling top-level domain in history.

Known hacks

Most .me domain names were purchased as domain hacks in English, and some in Dutch. .me has seen its greatest interest among English speaking countries including the United States (71%), the United Kingdom (6%), Canada (4%), and Australia (2%).

One of the most expensive domain sold during the Land Rush period was insure.me that went for $68,005. Shortly, it was followed by date.me, which was sold on the premium auction for $70,000, love.me for $32,500, and hug.me for $20,000^{[citation needed]}.

In Dutch and Spanish, only verb combinations were popular, as they made grammatical sense (as in English). E.g., reserveer.me (Dutch) or reserva.me (Spanish), which can be translated as book.me, and repareer.me (Dutch), repair.me. Most of the Dutch domains were sold outside the auction during the Go Live phase.

The potential for owning pure noun and verb combinations has continued to keep up prices for .me domains. For example, in 2011, judge.me (both noun and verb) sold for $8000 on the domain marketplace Sedo.

.me domains are also used by some companies and individuals as an acronym for "Middle East," and the abbreviation for the U.S. State of Maine.

.me is used for shortening picture names on the website deviantART, where the URL is fav.me

WordPress uses a .me domain, wp.me, as an URL shortener. This, along with Facebook's fb.me, Time Magazine's ti.me and Yahoo!'s me.me are the only two-letter .me domains, for which an exception was granted by doMEn.

.me can also be used as a domain hack in all South Slavic languages because me is the accusative case of the first-person singular personal pronoun ja.

.me was used by the Canadian Conservative Party for the website ignatieff.me, a site attacking Michael Ignatieff, the leader of the opposition Liberal Party.

.me is being used for the 2010 CGI film Despicable Me, where the website for the film is despicable.me

Trademark disputes

In 2008 three trademark cases were filed with the WIPO Arbitration and Mediation Center. All three domain names (creditmutuel.me, Porsche.me, and exxonmobil.me) were transferred to the complainants.

.cg.yu

Prior to the introduction of .me, the most used domain in Montenegro was the second-level domain .cg.yu under .yu, the Internet domain name of Montenegrin ISP T-Crnogorski Telekom, which was allowed to such Internet providers. The acronym "CG" was used because of the native name Crna Gora. When the .yu domain was phased out, all e-mail addresses ending with @cg.yu were replaced with @t-com.me, and the web sites moved, variously, mostly under .me.

External links

• Montenegro Domain Registry (Montenegrin) (English)
• TheHosting ME (Montenegrin) (English)