032c

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032c
032c (magazine) Summer 2010 cover.jpg
Summer 2010 cover
Founder Joerg Koch
Sandra von Mayer-Myrtenhain
Year founded 1999
Country Germany
Based in Berlin
Language English
Website 032c.com
ISSN 1611-3535

032c magazine is an English-language, bi-annual contemporary culture magazine that covers art, fashion, and politics. It was founded in 1999 by Joerg Koch and Sandra von Mayer-Myrtenhain, and is published in Berlin.[1]

History[edit]

The magazine was founded in Berlin in 1999 by Joerg Koch, a freelance journalist who had previously run a gallery, and his wife Sandra von Mayer-Myrtenhain, a documentary producer. It was originally created as a way to win attention for the 032c Web site they had started.[2] The original cover featured a giant red square, a reference to the bold color in the Pantone Matching System for which the publication is named.[2]

Past contributors include Matthew Barney, Hedi Slimane, Daido Moriyama, Juergen Teller, and Rem Koolhaas/OMA. The fashion section has featured stories by Steven Klein, Inez Van Lamsweerde, Fabian Baron and Alasdair McLellan.[3][4]

For Issue 16, published in 2008, the magazine featured a 14-page profile and interview with photographer Steven Meisel, which the New York Times described as "historic." It included a fold-out section that archived two decades’ worth of the photographer's Vogue Italia covers.[5]

In 2010, the magazine moved its headquarters from Koch and von Mayer-Myrtenhain's apartment to an office designed by Arno Brandlhuber/ b&k.[6] The third floor of the building includes a gallery space, which has exhibited shows by the likes of photographer Juergen Teller.[7]

In June 2013, 032c announced that stylist Mel Ottenberg would be taking over as the magazine’s new fashion director. Koch said of the appointment, “I think he is the perfect match for 032c‘s modern take on fashion for men and women, as well as for exciting future projects that lie ahead.” [8]

Reception[edit]

i-D magazine considers 032c to be “dedicated to the celebration of ideas,” French Vogue has referred to it as a “revue ultra-pointue,” and the Frankfurter Allgemeine Zeitung has called the magazine “the Berlin magazine that propagates an aesthetic of brutal elegance.” According to the New York Times, “the magazine fuses art and architecture, literature, urban studies in ways that can make one forget how depressing a visit to a newsstand has become.”

032c has been exhibited at the London Design Museum, Colette (Paris), GAS (Tokyo), The Pineal Eye (London) and the 3rd Berlin Biennial, and has received much acclaim for its design and editorial scope, having been awarded one of Germany’s Lead Awards for National Visual Lead Magazine in 2006. The magazine's new design layout in 2007 became a hotly debated issue in the fashion and media world, and a term, "the new ugly," sprung up around the aesthetic phenomenon.[9] In 2008, 032c was awarded the German media award Lead Magazine of the Year.

References[edit]

  1. ^ Toofanian, Rana (2011-05-23). "The Creative Establishment: Joerg Koch". Industrie. Retrieved 14 May 2014. 
  2. ^ a b Tzortzis, Andreas (August 20, 2007). "A new breed of fashion magazines comes into vogue". The New York Times. Retrieved 14 May 2014. 
  3. ^ "Mag Nation - 032c". Retrieved 14 May 2014. 
  4. ^ "Models.com - 032c". Retrieved 14 May 2014. 
  5. ^ Camblin, Victoria (December 5, 2008). "Now Scoring | Steven Meisel in 032c". New York Times. Retrieved 14 May 2014. 
  6. ^ "032c | The Magazine that Defied the Downturn". The Business of Fashion. 17 December 2009. Retrieved 14 May 2014. 
  7. ^ Burrichter, Felix (January 18, 2011). "Now Showing | Juergen Teller in Berlin". T Magazine. Retrieved 14 May 2014. 
  8. ^ Mellery-Pratt, Robin (18 June 2013). "Power Moves | Mel Ottenberg Appointed Fashion Director at 032c". The Business of Fashion. Retrieved 14 May 2014. 
  9. ^ Rawsthorn, Alice (March 2008). "Mag Hags". The New York Times. Retrieved 2008-03-18. 

External links[edit]