1-800-Flowers

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1-800-Flowers.com, Inc.
Type Public
Traded as NASDAQFLWS
Industry Retail
Founded 1976
Headquarters Carle Place, New York, United States
Key people Jim McCann (CEO)
Chris McCann (President & COO)
Products Flowers, Gift Baskets, Plants, Gourmet Food, Collectibles
Revenue Increase US$714 Million (FY 2009)[1]
Operating income Decrease US$-72.2 Million (FY 2009)[1]
Net income Decrease US$-98.4 Million (FY 2009)[1]
Total assets Decrease US$286 Million (FY 2009)[2]
Total equity Decrease US$134 Million (FY 2009)[2]
Employees 4,000[3]
Website www.1800flowers.com

1-800-Flowers.com, Inc. is a floral and gourmet foods gift retailer and distribution company in the United States. It was one of the first retailers to use a 24 x 7 toll-free telephone number and the Internet for direct sales to consumers.[citation needed]

History[edit]

The concept of using the word "flowers" within a mnemonic phone number was originated by William Alexander in the early 1980s. The phone number, 1-800-356-9377, had been assigned to a trucking brokerage in Wisconsin and was used for that company until 1981. Granville Semmes and David Snow formed a corporation which began to use that number to sell flowers in 1982. Their business struggled and that company was dissolved, with its assets going to investors James Poage and John Davis of Texas. In turn, this new corporation struggled financially as well.[4] Its assets were acquired in 1986 by Jim McCann, an owner of several flower shops in the New York City area since 1976, under whom the business saw success and growth.[5]

In the early 1990s, two events helped bring 1-800-Flowers to national prominence. First, AT&T created an advertising campaign featuring the company that aired repeatedly during the 1992 Summer Olympics.[5] Second, at the time of the first Persian Gulf War, many advertisers were pulling out of CNN, unaware that CNN's war coverage would draw additional viewers. 1-800-Flowers agreed to remain as an advertiser at founder Ted Turner's request.[5]

The company was among the first retailers to partner with CompuServe and AOL, in 1992 and 1994 respectively. On September 1, 1995, the company registered the 1800flowers.com domain name.[6] In 1999, the company went public on the NASDAQ stock exchange under the ticker symbol FLWS and changed its name to 1-800-FLOWERS.COM, to match its web site address.

The company fills its orders in two ways: through a network of florists and through drop shipments. It established a florist-to-florist network called BloomNet, and is one of several floral wire services in the country today.

The company has merged with or acquired a number of other gift and retailing companies. In September 2007, the company announced a partnership with Martha Stewart Living Omnimedia to produce a line of floral products inspired by Martha Stewart.[7] In August 2011, the company acquired Flowerama, a Waterloo-based floral retailer with 100 locations in 28 states.[8] For a few weeks in fall 2009, 1-800-Flowers.com sponsored the Entertainment Tonight birthday segment.

The company is headquartered in Carle Place, New York, on Long Island.

Companies owned[edit]

  • Fannie May Confections, Inc. - a chocolate and confectionery company based in Chicago, IL. Also owns the brands Harry London Candies and Fanny Farmer Chocolate
  • Harry & David - a gourmet fruit and food gifts omni-channel retailer
  • Cheryl&Co. - a multi-channel company based in Westerville, OH, selling gourmet cookies
  • WineTasting Network - a distributor for California wineries, based in Napa Valley, CA
  • Ambrosia Wine - the WineTasting Network's direct-to-consumer wine club business
  • The Popcorn Factory - a catalog retailer of popcorn tins and snacks based in Lake Forest, IL
  • Bloomnet - an international floral wire service
  • DesignPac Gifts LLC - a designer and maker of gourmet gift baskets
  • Napco Marketing Corporation - wholesale distributor of floral and plant containers and related supplies for the florist and mass market channels.
  • Fine Stationary
  • Celebrations.com

Acquisitions[edit]

On July 21, 2008, 1-800-Flowers purchased Napco Marketing Corporation, a wholesale distributor of floral and plant containers and related supplies for the florist and mass market channels.

On April 30, 2008, 1-800-Flowers purchased DesignPac Gifts LLC, a gourmet gift basket maker for $36 million USD in cash.[9]

Criticism[edit]

Customers have reported unknowingly being subscribed to LiveWell after receiving rebate checks from 1-800-flowers.[10]

References[edit]

  1. ^ a b c 1-800 Flowers.com (FLWS) annual SEC income statement filing via Wikinvest
  2. ^ a b 1-800 Flowers.com (FLWS) annual SEC balance sheet filing via Wikinvest
  3. ^ "Company Profile for 1-800-FLOWERS.COM Inc (FLWS)". Retrieved 2008-10-17. 
  4. ^ "Opinion and Order 00-C-446-C". United States District Court for the Western District of Wisconsin. 2002-10-21. Retrieved 2012-11-06. 
  5. ^ a b c "Flowers, via Social Work". New York Times. 2008-03-16. Retrieved 2012-11-06. 
  6. ^ "WHOIS page". Network Solutions. 2012-11-06. Retrieved 2012-11-06. 
  7. ^ "1-800-Flowers.com, Martha Stewart Living in tie-up". Reuters. 2007-09-20. Retrieved 2012-11-06. 
  8. ^ Ford, George. "1 800 flowers plans no changes at Flowerama". FlowersMelb. Retrieved 24 May 2014. 
  9. ^ "1-800-Flowers buys DesignPac for $36 million in cash" (Press release). The Associated Press. 2008-04-30. Retrieved 2008-05-06. 
  10. ^ "1800flowers Dupes You Into Signing Up For "LiveWell" For $11.99 Per Month". The Consumerist. Retrieved 2012-11-06. 

External links[edit]