10/10

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"10/10"
Single by Paolo Nutini
from the album Sunny Side Up
Released 11 January 2010[1]
Format Digital download
Recorded 2009
Genre Pop, ska
Length 2:56
Label Atlantic
Writer(s) Paolo Nutini
Producer(s) Paolo Nutini, Ethan Johns
Paolo Nutini singles chronology
"Pencil Full of Lead"
(2009)
"10/10"
(2010)
"Scream (Funk My Life Up)"
(2014)
Sunny Side Up track listing
"10/10"
(1)
"Coming Up Easy"
(2)

"10/10" (pronounced: Ten out of Ten) is a song by Scottish singer-songwriter Paolo Nutini from his second studio album, Sunny Side Up. The song was released on 11 January 2010 as the fourth single from the album.[1][2] The b-side of the single is a live version of album track "Tricks of the Trade" recorded in New Orleans in 2009. It features Nutini backed by the New Orleans Preservation Hall Jazz Band.[3]

Background[edit]

"10/10" is the first track on Nutini's second album Sunny Side Up. The song was written and produced by Nutini with additional production by Ethan Johns.[1]

Promotion[edit]

Before the song's digital single release, "10/10" was playlisted on the A-list of both BBC Radio 1 [4] and BBC Radio 2.[5] Nutini also promoted the song by performing it on Later... with Jools Holland in 2009 [6] and on Jools Holland's Hootenanny on the 2009/2010 edition of the show.[7]

Critical reception[edit]

The BBC stated:

"This sounds like an old ska tune by Prince Buster. I think it's good fun, but I would probably not miss it if it mysteriously fell off the album and something else which sounds like Prince Buster popped up instead. 3/5".[8]

Whereas The Skinny commented:

"Paolo Nutini seems to be suffering from an identity crisis. Having toyed with the idea of becoming Cat Stevens, he’s now decided he’s a seasoned reggae virtuoso. The thing is, on the entertaining 10/10, he’s pretty convincing. Whatever next, Paolo? A hair metal number? 3/5.".[2]

Track listing[edit]

Digital Download [9]
No. Title Length
1. "10/10" (Album Version) 2:56
2. "Tricks of the Trade" (Live From New Orleans) 1:57

Music video[edit]

The video for "10/10" was released on 1 February 2010, three weeks after the song's single release. It features behind the scenes footage of Nutini from throughout the Sunny Side Up era, interspersed with live performances of the song.[10]

Chart performance[edit]

Following increasing amounts of radio airplay through January 2010, "10/10" entered the UK Singles Chart on the week ending 23 January 2010 at number 100. The following week the single jumped to #64,[11][12] eventually peaking at #51. The song spent a total of six weeks inside the UK top 75.

Chart (2010) Peak
position
Croatia (Airplay Radio Chart)[13] 12
Scotland (Official Charts Company)[14] 37
UK Singles (Official Charts Company)[15] 51

References[edit]

  1. ^ a b c "Paolo Nutini - 10/10". Ilikemusic.com. Retrieved 2011-09-04. 
  2. ^ a b Feature by Finbarr Bermingham. (2010-01-01). "The Dirty Dozen - January 2010". Theskinny.co.uk. Retrieved 2011-09-04. 
  3. ^ "Mon 11 Jan 2010 - '10/10' Out Now!". Paolonutini.com. Retrieved 2011-09-04. 
  4. ^ "BBC Radio 1 Playlist". Bbc.co.uk. 2011-08-31. Retrieved 2011-09-04. 
  5. ^ "BBC Radio 2 Playlist". Bbc.co.uk. 2009-04-06. Retrieved 2011-09-04. 
  6. ^ Paolo Nutini & The Vipers - 10 /10 - Jools Holland 09 on YouTube[dead link]
  7. ^ "Paolo Nutini - 10/10 Jools Hootenanny". Youtube.com. 2010-01-01. Retrieved 2011-09-04. 
  8. ^ Fraser McAlpine (2010-01-05). "Paolo Nutini: 10/10 Review". BBC. Retrieved 2011-09-04. 
  9. ^ "Paolo Nutini - 10/10 single". Itunes.apple.com. 2010-01-08. Retrieved 2011-09-04. 
  10. ^ "Mon 01 Feb 2010 - Paolo Gets '10/10' - Watch The Official Video". PaoloNutini.com. 2010-02-01. Retrieved 2011-09-04. 
  11. ^ [1][dead link]
  12. ^ "UK Singles Top 75 - Music Charts". Acharts.us. 2011-08-28. Retrieved 2011-09-04. 
  13. ^ "ARC, Issue Date: February 22nd 2010" (XLS). HRT. Retrieved 25 August 2012. 
  14. ^ "Archive Chart". Scottish Singles Top 40.
  15. ^ "Paolo Nutini" UK Singles Chart.