Dream 107.2
From Wikipedia, the free encyclopedia
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2009) |
| Dream 107.2 | |
| Broadcast area | Winchester |
|---|---|
| Slogan | Just Great Songs |
| Frequency | 107.2 MHz FM |
| First air date | 3 October 1999 |
| Format | Adult Contemporary |
| Audience share | 1.4% (December 2007 (last survey), [2]) |
| Owner | Tindle Radio Group |
| Website | www.dream1072.com |
Contents |
[edit] Information
Dream 107.2 was a local adult contemporary radio station, primarily serving Winchester, Eastleigh and their conurbations, owned by the Tindle Radio Group.
[edit] History
Dream launched in 1999 as Win 107.2, financed by Radio Investments Ltd, from studios in The Brooks Shopping Centre in Winchester town centre, and marketed with the slogan "best music, breaking news". A buyout of Radio Investments saw the station rebrand to 107.2 Win FM in 2004 under the ownership of The Local Radio Company.
Win FM was sold to the Tindle Radio by the The Local Radio Company in September 2006, and in an effort to distinguish the station from its more successful rivals in its transmission area, was rebranded as Dream 107.2 in October 2007, adopting a soft adult contemporary music policy in early 2008 akin to that of London-based Magic 105.4 and latter-day competitor The Coast 106, which launched in October 2008.
In November 2008 Dream 107.2 became a relay for Radio Hampshire, simulcasting all output except for a Winchester-targeted breakfast show broadcast from Southampton.
[edit] Presenters (during Dream era)
- Gordon Hunter - Breakfast
- Chris Wright - Breakfast (now with Ocean FM)
- Pippa Head - Daytime
- Gavin Harris - Drivetime (now with Oxygen Radio)[1]
- James Ahmed - Saturday Afternoons & Sunday Mornings (continued involvement with Tindle Radio Group)
- Andy Green (continued involvement with Tindle Radio Group)
- Dave Moses (now with 2-Ten FM)
- Tom Hogan (now with UTV Radio)
- Sarah Booker
[edit] Performance
Faced with competition from several regional rivals, Dream struggled to deliver large numbers of listeners, and withdrew from RAJAR audience measurement surveys a year before its closure. In its final survey (in the final quarter of 2007), Dream had 9,000 weekly listeners, with a market share of 1.4%.
[edit] External links
|
|||||
[edit] References
  |
This article about a radio station in the United Kingdom is a stub. You can help Wikipedia by expanding it. |
