123people

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yelster digital gmbh
Google Logo
Type Private Company
Founded 2007
Headquarters Vienna, Austria
Services people search, people search engine and metasearch
Website http://www.123people.com/

Initially, 123people was developed as a real time people search service, which gathered information from the deep web and over 200 external datasources, to present it in a structured search result dashboard view. 123people only gathers publicly available information from an extensive list of international as well as regional sources. Today and with the deployment of two other services, 123people presents itself as a full service provider to discover, monitor and protect the users´ online reputation.[1] Whereas, Webcleaner was designed to delete web content (such as pictures, comments, or articles) from the Internet, Social Network Monitor checks the user´s Facebook profile towards privacy and reputation threats. The service is now closed.[2]

History[edit]

123people was a product of the 123people Internetservices GmbH. 123people Internetservices GmbH was founded in 2007 by European IT incubator i5invest with initial funding from Austrian VC Gamma Capital Partners. The company is today based in Vienna, Austria. Since March 2010, 123people is part of the French Solocal Group.[3] At the beginning of 2012 the 123people Internetservices GmbH renamed itself into yelster digital gmbh.[4]

This was also the starting point for the development of new activities by yelster digital: In January 2012 the company had announced the launch of 123pages in France, an online search service for businesses and services; in April 2012 123pages was launched in Austria.[5] In January 2013 the company also gave a face lift and a product extension to the people search engine, 123people. Webcleaner and Social Network Monitor were the two new paid products that aimed to help web-users to monitor and protect their online reputation and personal safety.

The service was taken down permanently March 31, 2014.[2]

Business Model[edit]

123people had a multi-tier business model offering standard and customized banner campaigns in all of its 12 top-level domains, applying traditional CPC and CPM pricing models. Affiliate partnerships have also been a main focus to 123people since inception. Today, 123people integrates over 200 local and international partners providing content such as directory services, premium public records and social networks, as well as products such as wish lists and books. Partners are integrated via teasers or text links within each of its sections. 123people’s pricing models for partners include CPC, CPM and CPA.

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