Lumber baron William B. Cox purchased the team in 1943. On March 9, Cox announced that the team would officially be called the "Phillies" again after former-President Gerald Nugent had named them "Phils" prior to the 1942 season.
In 1943, the team rose out of the standings cellar for the first time in five years. The fans responded with an increase in attendance. Eventually, it was revealed by Cox that he had been betting on the Phillies, and he was banned from baseball. The new owner, Bob Carpenter, Jr., tried to polish the team's image by unofficially changing the name to the "Blue Jays"; however, the new moniker did not take, and it was quietly dropped by 1949.