Arkansas and LSU's rivalry had been discontinued since 1956, and Arkansas had not beaten the Bayou Bengals since 1929. This was the second Cotton Bowl Classic meeting, after the Hogs and Tigers met in the 1947 Cotton Bowl Classic. The game, sometimes referred to as the Ice Bowl, ended a tie in the bitter cold, 0–0.
Arkansas and LSU had a common opponent, Rice. The Bengal Tigers defeated Rice 42–14, and Arkansas defeated the Owls 31–0.
Bobby Burnett tied three others in scoring, with 16 TD's, the fourth-highest total in the nation. Ronny South was second in kick scoring, with 42 extra points and 6 field goals. As an offensive unit, the Hogs had the best scoring offense (32.4 ppg), the eighth-best rushing offense (226.1 ypg), seventh best total offense (360.2 ypg) nationally. The defense was fourth-best against the run (74.9 yards allowed per game). Glen Ray Hines was a consensus All-American.
The Arkansas Razorbacks put their 22-game win streak on the line in the 1966 Cotton Bowl Classic against their rivals, the Tigers of LSU. Arkansas had the number one scoring offense coming into the game, averaging 32.4 points per contest.
Arkansas took the ball to the end zone on the opening drive, capped by a 19 yard toss from Jon Brittenum to All-Americanend Bobby Crockett. Running back Joe LaBruzzo then ran in from three yards out for the Bengal Tigers to tie the game at 7. Razorback QB Brittenum then left the game after suffering a shoulder injury and the Hogs fumbled the ball three plays later. LaBruzzo again scored, this time from one yard away, giving the Tigers a 14–7 halftime lead.
Neither team scored in the second half, and Arkansas ended the game on the LSU 24-yard line. Razorback Bobby Crockett set a bowl record with 10 catches for 129 yards.