The 1967 Alabama squad finished the regular season with an 8–1–1 record. The Crimson Tide opened the season ranked #2 only to tieFlorida State in their opening game and lose to eventual conference champion Tennessee. Following their victory over South Carolina, Alabama accepted an invitation to play in the Cotton Bowl on November 20. The appearance marked the third for Alabama in the Cotton Bowl, and their 21st overall bowl game.
Texas A&M finished the regular season with a 6–4 after opening the season 0–4 with losses to SMU, Purdue, LSU and Florida State. With a 10–7 victory over Texas in the regular season finale, the Aggies secured their position in the Cotton Bowl as SWC champions. The appearance marked the third for the Aggies in the Cotton Bowl, and their eighth overall bowl game.
Alabama opened the game with a ten-play, 80-yard drive with Ken Stabler scoring on an eight-yard run to give the Crimson Tide a 7–0 lead. The Aggies responded with a 13-yard Edd Hargett touchdown pass to Larry Stegent to tie the game at 7–7 at the end of the first quarter. After Steve Davis hit a 36-yard field goal on the first play of the second quarter for Alabama, A&M responded late in the quarter with a 7-yard Tommy Maxwell touchdown reception from Hargett. After the ensuing extra point failed, the Aggies took a 13–10 lead at the half. A&M extended their lead to 20–10 early in the third after Wendell Housley scored on a 20-yard touchdown run. The final points of the game came later in the third when Stabler scored his second touchdown of the game, and with a failed two-point conversion attempt and a scoreless fourth, the Aggies won 20–16. For his performance, Texas A&M quarterback Edd Hargett was named the Most Valuable Player of the game. As A&M coach Stallings was both a former player and assistant coach under him, Bryant carried him off the field to celebrate the victory.