Attendance at the game was 32,050. The game was noteworthy because of the contributions of Los Angeles Rams players and their coach. George Allen, the coach of the Rams, had been fired after the season. But, after a great outcry from the fans, he was rehired by Rams management after the Pro Bowl. The coach of the East was Tom Landry of the Dallas Cowboys. The game ball was presented to Allen due to his trials in the previous weeks.