The year 1969 was a turning point in Washington sports history. The Senators named Ted Williams as manager. The Washington Redskins hired Vince Lombardi as Head Coach and he had brought a winning attitude to the nation's capital. In the same year, the nearby University of Maryland had hired Lefty Driesell to coach basketball. It marked a renaissance in sports interest in America's most transient of cities.
The hiring of Ted Williams sparked at least increased curiosity in the team. Williams' fanatic approach to hitting helped improve the Senators offense considerably, and inspired the team to its one and only winning season during its 10-year stay in Washington. For this remarkable turnaround, Williams was voted American League Manager of the Year. (Note: This was the only award that Ted Williams had ever won, but Joe DiMaggio had not.) As a result, attendance at RFK Stadium improved to over 900,000, the best attendance record the "new" Senators ever had.