The 1972Dallas Cowboys season was their 13th in the league. The team failed to improve their previous output of 11–3, winning only ten games. They qualified for the playoffs for the seventh consecutive season but settled for the wildcard spot. A pre-season injury to quarterback Roger Staubach and the trade of Duane Thomas (both had been integral figures in the 1971 championship team) hindered the offense (mitigated somewhat since their replacements, Craig Morton and Calvin Hill, were former starters). In the divisional playoff round, Staubach came off the bench to engineer an improbable 30–28 comeback win over the 49ers (Dallas had trailed by 28–16 with less than 2 minutes to play). The win over the 49ers still ranks as one of the all-time great Cowboys wins. However, the momentum could not carry them to a victory over Washington in the NFC Championship game.
The Dallas Cowboys since its inception have always had cheerleaders, but during the team preparations to defend their World Championship title in 1972, a turning point in cheerleader history would be made with the creation of the Dallas Cowboys Cheerleaders, wearing new star spangled uniforms and performing dance routines, instead of the traditional acrobatic displays.
The Cowboys qualified for the playoffs a record seventh consecutive year.