In 1977 Topps first produced a set featuring the New York Yankees for New York City areaBurger King fast food restaurants. In 1978, the program was expanded with outlets in the home areas of the Detroit Tigers, Houston Astros, and Texas Rangers along with the Tri-State Region for the Yankees cards. offering cards of their respective teams. The cards were almost identical (the photo area is slightly larger) to the 1978 Topps regular issue cards Some of the players had a different photo than the their Topps counterpart including some who have changed teams, most notably the Yankees Goose Gossage. Also of note are single rookie cards for the Tigers Jack Morris, Alan Trammell, and Lou Whitaker, who all appeared on multiple player rookie cards in the Topps set. As with the previous year, only the checklist card featured any Burger King branding.
In 1978, Topps produced for Procter & Gamble's Zest brand soap a set of five cards as a promotional item. The cards were basically identical to the 1978 Topps set, but they featured bilingual English/Spanish backs, and only five players, all Hispanic, were featured.
Since 1965, the Canadian candy company O-Pee-Chee produced virtually identical, but smaller, sets identical to the Topps issue of the same year. The Canadian printed cards were printed on grey cardstock and featured French and English text on the reverse. Some cards included traded lines.