The team kit was produced by Umbro and the shirt sponsor was Brother.
True products of the nineties, the two kits used in the 1995–96 season were over-designed, with the away kit in particular leaving a legacy as being one of the worst kits of Premier League history. The home kit, while on the face of it a classic plain blue shirt with white shorts, in fact had a pattern inlaid in such a way as was only visible when caught by the light, which contained an outer circle similar to the club badge at the time, with the word "City" in giant capital letters over the top. The away kit was intended as a tribute to the classic red and black stripes which City had worn as an away kit on a number of occasions previously, but for no apparent reason had two-tone grey shoulder stripes as well as an embossed shield which was more suited to the shape of the club's badge after its redesign in 1997 (by which point the shirt was no longer being worn) than the circular badge of the time.
When Alan Ball was named as Manchester City manager at the start of the new season, he said that his job was "the envy of millions". But it quickly appeared to be a poisoned chalice, as a City side in the middle of a major transition (with many older players being transferred to make way for the club's promising set of youngsters) failed to win any of their first 11 Premiership games. Then game four wins from their next five games, which lifted City out of the relegation zone, regularly passing through the revolving door of third place from bottom.
A 2-2 home draw with third-placed Liverpool on the final day of the season looked to have secured their survival. But positive results and a greater goal difference for the two sides directly above them - Coventry City and Southampton - condemned the club to relegation after seven years in the top flight.