|Music by||Devi Sri Prasad|
|Edited by||Karthika Srinivas|
|14 Reels Entertainment|
|Distributed by||14 Reels Entertainment
|Running time||150 minutes
|Budget||700 million (US$12 million)|
1: Nenokkadine (English translation : I am the Only One) is a 2014 Telugu language Indian psychological thriller film written and directed by Sukumar. The film was produced by Ram Achanta, Gopichand Achanta and Anil Sunkara under 14 Reels Entertainment. The film stars Mahesh Babu and Kriti Sanon in lead roles. The film had a pre-release revenue of 900 million (US$15 million), and was released worldwide on 10 January 2014.
The soundtrack was composed by Devi Sri Prasad, who has worked with Sukumar for the fifth time in his career and for the first time with Mahesh Babu. The cinematography for the film was handled by R. Rathnavelu who had earlier worked with Sukumar for Arya and Jagadam. Upon release, the film received mixed reviews from critics who appreciated Mahesh and Kriti's performance, production values, global appeal, and cinematography, while criticizing the lengthy run time. Shortly after its release, twenty minutes was reduced from the film's run time. The film grossed $1.2 million in the US, making it one of the top four Telugu grossing films in that country. and reached $1 million mark in the United States, one of the best openings ever for an Indian film.
After a recollection of his childhood memory in which he meets a police officer while being chased by three men, Rockstar Gautham (Mahesh Babu) kills one of the three men (Kelly Dorji) and informs the police. Inspector John Basha (Sayaji Shinde) takes him into custody. A news reporter Sameera (Kriti Sanon) who recorded the incident airs the video and shows that Gautham had imagined killing Dorji. Gautham's recollection continues and he tells the police officer that his parents were killed in a bus.
Gautham is diagnosed with Integration disorder and there is 25% less grey matter in his brain. The one whom Gautham imagined is Antonio Rosarius (Kelly Dorji), a Goa based businessman and criminal. When his company seeds are identified to be harmful by a NGO member, he gets him killed.
One day, while Gautham is arranging a Rubik’s cube in his unique way, some men enter his house. He takes their photographs and attacks them. John Basha and media personnel arrive and Gautham leaves for the airport. At the airport, he is given three choices - Mumbai, Goa and Delhi. He assigns each place to a footstep of a child and selects the last footstep which corresponds to Goa. The woman at the counter informs Sameera. She travels to Goa and confuses him a few times. He suspects danger to her life when a few mishaps occur. She admits that she wanted to prove that he imagines other people too apart from the three killers so that he can be treated.
She tells her boss that she tried to expose that Antonio's company seeds were contaminated with Hydrogen cyanide. She also tells him that the NGO member who was killed had informed her about his meeting with Antonio. He reveals that Antonio said they would be spared if the news is not telecast. Gautham sees Antonio in real but assumes to be imaginary and kills him. Gautham and Sameera find a phone number from the photos in Gautham's camera. The call is answered by a cab company owner (Nassar).
Nassar tells Gautham that he feared he would kill him so he sent his men to his house to clear misunderstandings and he was a taxi driver in Goa. On that day, two people boarded his taxi and one of them was from London. They shoot Gautham’s parents while he runs away. Gautham's dying father gives Nassar a pouch containing a Rubik's cube, a British coin and a key. Gautham is chased by the two assassins and Nassar urges them to spare the child. Gautham thinks that all three were the killers.
Gautham takes the pouch and decides to go to London to kill the second assassin. Sameera wants to accompany him and he informs his event manager, Michael about his trip. He sends driver Gulab Singh (Posani Krishna Murali) to receive them at the airport. A fan (Naveen Polisetty) recognizes him and requests him to travel in his car but Gautham refuses. On their way, their taxi is attacked by a truck. Gautham is now suspicious of Michael but he is shot dead. Gautham finds that the Rubik's cube bears a password and a bank symbol. He finds a rice grain in the bank locker. He fends off a few bikers and gets himself arrested. Two people bail him out and one of them is Naveen. After shooting the other one in the leg, Gautham converses with Naveen. Gautham recalls that one of the murderers (Pradeep Rawat) died after getting hit by a car. Naveen reveals that he is Rawat’s son and is seeking revenge on Gautham. The injured one receives a call from his boss, Nassar. When Naveen says that his father was a taxi driver in Goa, Gautham realizes that Nassar was one of the killers of his parents and he killed Rawat too.
Gautham confronts Nassar and he learns that his father had discovered a special rice variety called Golden Rice. When he refused to sell it, Nassar gets the seed and planned to kill Gautham's parents. Before dying, his father scribbles the password and bank symbol on the Rubik's cube. Along with a key and a coin, he gives the cube to taxi driver Rawat who hands it over to Nassar.
Gautham kills Nassar and on his way back to the hotel, he recollects the landmarks in a rhyme taught by his mother (Anu Hassan) and reaches his home. He finds a book with his family photos, writings and his father's name, Chandrashekhar (Anand). The rice variety developed by his father is introduced globally. The film ends with a scene where Gautham is shown standing in a field of Golden Rice.
- Mahesh Babu as Gautham
- Kriti Sanon as Sameera
- Anu Haasan as Gautham's Mother
- Anand as Chandrashekhar
- Gautham Krishna Ghattamaneni as Young Gautham
- Nassar as chandrashekhars coscientist and the main antagonist
- Kelly Dorji as Antonio Rosarius
- Pradeep Rawat as Taxi driver
- Sayaji Shinde as Inspector John Basha
- Posani Krishna Murali as Gulab Singh
- Srinivasa Reddy as Constable
- Naveen Polisetty as Gautham's fan
- Sophie Choudry in the item number "London Babu"
Reports of Sukumar directing Mahesh Babu were afloat since 2009 but the project was delayed due to latter's other commitments. In May 2010, it was reported that Mahesh signed two films with 14 Reels Entertainment, one with Srinu Vaitla, Dookudu, and the other with Sukumar. Due to the delay during the filming of Dookudu and the producers being same for both projects, it was evident that the project with Sukumar would not take off until Dookudu was released. This led Sukumar to begin working on 100% Love which was released in May 2011. 14 Reels Entertainment's Dookudu with Mahesh was released in September 2011. In July 2011, it was reported that Sukumar began working on the film with Mahesh and this would be his next project. On 12 February 2012, the film's muhurtham and pooja ceremony were held in Hyderabad. It was announced that Devi Sri Prasad would score the soundtrack. Rathnavelu will handle the camera.
In November 2011, it was reported that Tamannaah was under consideration for the role opposite Mahesh Babu. In January 2012, it was also reported that Tamannaah signed the film. On 27 February 2012 The Times of India website reported that Bangalore-based model Akshara Gowda was cast for the role, but this was later revealed to be untrue. It was reported that the producers were in talks with Angela Jonsson for the role. Finally, after much speculation, producers announced that Kajal Aggarwal was cast for the role. It was also reported that Tamannaah had to walk out of the project because the producer's council asked her not to sign any film until all of her existing film commitments were completed. It was also reported that Mahesh Babu would be playing the role of a college lecturer in the film. However, these reports were dismissed by both Mahesh Babu and Sukumar. In September 2012, several reports emerged claiming that the makers were looking for a replacement for the female lead after encountering date issues with Kajal Aggarwal. On 5 October 2012 it was officially announced that Kriti Sanon would replace Kajal as the female lead in the film. It was reported that Kajal's departure was due to scheduling issues as a result of the film getting delayed for several months. In February 2013, a test shoot was done on Mahesh Babu's son Gautam and reports emerged that he would make his debut in the film, but it had no official announcement then. However it was confirmed that Gautham was a part of the film and he would play the role of the hero at a young age. He dubbed for his role at Shabdalaya Studios in Hyderabad on 9 December 2013.
In February 2012, it was reported that Sukumar, along with cinematographer Rathnavelu, were in Bangkok scouting locations and that a major part of filming would take place in Bangkok. It was later announced that regular filming would begin on 23 April 2012. On 23 April 2012 regular filming began in Hyderabad with Mahesh and kriti sanon taking part in it. The first schedule started with a song been shot on the lead pair. A special set worth 15 million was built at Annapurna Studios for this purpose. The second schedule of filming began on 31 May 2012 at Hyderabad and went on till 5 June 2012. Cinematographer R. Rathnavelu stated that the filming would take place for 20 days in Goa and another schedule of 40 days in Hungary and Germany, where a couple of songs would be filmed. After a four-month hiatus, filming resumed on 14 October 2012 in Goa and it continued till 1 November 2012. In March 2013, filming took place in Hyderabad under the supervision of stunt coordinator Conrad Palmisano. The film's shoot continued at Belfast and London for 60 days. After completion of the London schedule, the unit returned to Hyderabad and in September, some vital scenes were shot at Banjara Hills area. There some scenes were shot on Mahesh and others at Elbit Diagnostic Centre in Banjara Hills. In October 2013, the unit went to Bangkok to shoot the last schedule; action and chase sequences were shot under the supervision of Peter Heins. The shoot continued in Bangkok and thus ended after a continuous shoot for about one month. In order to complete the shoot fast, the team of the film divided into two teams. One of them shot scenes on Mahesh Babu at Nanakramguda in Hyderabad while the other team shot scenes on Gautham regarding the hero's childhood scenes. Later the unit moved to Mangalore and Goa for shooting some vital scenes. An item number was scheduled to be shot from 25 November 2013 in Mumbai which was said to be shot on Mahesh and Jacqueline Fernandez. However it was reported that its shoot delayed due to the commencement of principal photography of Mahesh's Aagadu which started on 28 November 2013. However its shoot was planned on Mahesh and Sophie Chowdary as Jacqueline Fernandez was not available at that time. The shooting continued at Mumbai from 13 December 2013 and sources reported that it would be wrapped up in a week. Finally the entire shoot came to an end on 28 December 2013 along with the patch work and on this regard the unit celebrated the Traditional Pumpkin ceremony at 14 Reels Office at Hyderabad.
Distribution house RNR films, which had distributed Dookudu in Karnataka earlier, acquired the Karnataka rights again for this film for 45 million. Eros International production company bought the Worldwide distribution rights for the film for a whopping 720 million (US$12 million) and 14 Reels were assigned with handling the production, distribution and promotion work.
The film's title was officially announced as 1: Nenokkadine on 31 May 2013 to coincide with actor Krishna's birthday. On the same day, first look posters and teaser of the film were released. The second teaser of duration thirty seconds, two posters and one digital motion poster of the film were released by the 14 Reels Entertainment on actor Mahesh Babu's birthday. The micro audio teaser of the song "Who Are You" was released on 15 December 2013, which received an enormously positive response. The teaser received 0.5 Million hits in 48 hours of release and headed to 1 Million later. The small teaser impressed the fans as well as the critics, who have appreciated the track and Mahesh's stylish avatar. The 41 second teaser of the song "Aww Tuzo Mogh Kortha" was released on 21 December 2013 by 14 Reels. On 25 December 2013, another 28 seconds Teaser of the Song "O' Sayonara Sayonara" was released by 14 Reels as a Christmas gift. The theatrical Trailer of the film was released on 1 January 2014 as a New Year's Day gift. Along with the theatrical trailer, 14 Reels released two new posters wishing fans a "Happy New Year".
The film did 900 million (US$15 million) of business before its release.
The satellite rights of the film were sold for 125 million (US$2.1 million) to Gemini TV and Hindi channel rights have been bought for 40 million (US$660,000). Aditya Music and Lahari Music competed for the audio rights, which were acquired by Lahari Music for an amount of 8 million (US$130,000). The worldwide distribution rights were sold for 720 million (US$12 million) for Eros International.
The film's music and background score was composed by Devi Sri Prasad marking his fifth consecutive collaboration after 100% Love in 2011 and his first collaboration with Mahesh Babu for the first time. The Official Soundtrack Album consists of 5 songs and Chandrabose penned the lyrics. Being recorded in 2012, the film's Soundtrack Album was launched on December 19, 2013 in a grand promotional event at Shilpakala Vedika in Hyderabad on Lahari Music label.
The teasers and promotional posters stated a January 2014 release date. 108 single screens and all the multiplexes in Hyderabad were booked by Eros on 10 January. It was said[who?] that 600 shows would be screened in Hyderabad alone on the first release day with all the multiplexes screening the maximum possible number of shows.
On 16 December 2013, South Indian actress Samantha commented on the film's audio release poster, where the actress is seen crawling behind Mahesh Babu on the beach with the former looking at her with a not-so-happy look, in her tweet which went "Saw a poster of a yet to be released Telugu film. Not only is it deeply regressive, but it's point is actually that it is deeply regressive." The tweet received such an adversly storming response from Mahesh's fans with such a level of annoyance that almost a verbal war took place on Twitter as well as Facebook. On the same day, Samantha's fiancée and fellow South Indian actor Siddharth supported Samantha by posting "Agree or disagree all you want. The moment you question anyone's right to an opinion, well that just makes you a bully, a terrorist even." That did not go well with Mahesh's fans which led to their response through a tag #GetLostSamanthaAndSiddharth on Twitter and some even said that they both should quit Telugu cinema. The issue grew into a big controversy with 11000+ tweets in just 5 hours of the tag's origin. On 27 December 2013, after the audio launch, ace Telugu filmmaker Sekhar Kammula too supported Samantha by posting a lengthy tweet in both his Twitter and Facebook which said
|“||Just saw the poster of 1 Nenokkadine and read what Samantha tweeted.......I share the same views..it is regressive, no doubt about it...but what is shocking is the ruckus that is being created against her...Its her opinion and she has every right to express it...and it has nothing to do with Mahesh Babu. Its how a woman has been projected on a poster and how she felt about it.
When a top heroine sees a poster and feels that women are shown regressively, it is time for all of us to think about it rather than attack her. Perhaps many women feel the same way about the way we show them in our movies.
Sekhar Kammula too faced the heat from Mahesh's fans who launched personal attacks including dishing out past incidents from his movies. In addition, Bollywood filmmaker Pritish Nandy posted in his tweet, "Gross. Poster of a south film featuring Mahesh 'Babu' shows a woman crawling like a dog. Regressive!". Finally on 28 December 2013, in an interview to The Hindu, Mahesh himself responded on the issue stating "It is a scene from a song and there is a line that goes 'oka ganta fish padadhama'. We are sorry if we upset people’s feelings. Maybe we made a mistake, but if you see the film you will concur there is nothing distasteful" and added that the poster created unwarranted controversy and stresses there is nothing unpalatable or undignified and it was viewed in isolation. That reduced the magnitude of the controversy to some extent. Kriti Sanon too responded on the issue stating "I would never do anything that would disrespect women in any manner. The shot used in the poster is part of a song and once you watch the song, you will understand that it does not disrespect women. It goes with the lyrics and that's the reason i did it. Making that the poster was a creative call."
Sangeetha Devi Dundroo of The Hindu gave a review stating "Sukumar’s 1 is not a film one can watch passively. How often do we get to watch a Telugu film where the audience, along with the protagonist and supporting characters, is also required to think and distinguish between events unfolding in real and imaginary spaces? This isn’t your regular paisa vasool, masala cinema and may not be everyone’s cup of tea. If you’re willing to invest some patience and soak in the mood of a film that attempts to appeal to an audience that’s used to watching global cinema, 1 will not disappoint. In this visually stunning film, Mahesh Babu delivers his career-best performance. As a surprise there’s Devi Sri Prasad’s background score that’s so different from his regular fare. He’s been given the chance to push the envelope and boy, he does it so well" and called the film the "Games the mind can play". Sasidhar AS of The Times of India gave a review stating "Sukumar, who is known for his puzzling screenplay and treatment, once again pens a revenge drama on similar lines. The psychological thriller is loaded with good high action sequences and settled performances from the lead pair. The first half of 1: Nenokkadine is good and will keep you wanting for more. The story has a few interesting twists and turns, in the second half too to keep the audience glued to the screen. Sukumar should be commended for superb attempt in choosing to make a film that has not been explored in Telugu movies." Shekhar of Oneindia Entertainment gave a review stating "Sukumar has chosen an interesting story, which has not been explored many times in Tollywood. 1: Nenokkadine is a wonderful psychological thriller, which will appeal to all classes of audience. The movie has Mahesh Babu's excellent performance, Sukumar brilliant direction, and amazing technical stuff. It is a paisa vasool entertainer that will remain as a classic and landmark film in the career of Mahesh Babu and Sukumar. Don't miss to watch the movie this weekend" and rated the film 3/5 terming it a "Brilliant Psychological Thriller". CM of APHerald.com gave a review stating "Cinematography, First Half fight sequences and DSP’s background score are all in tune with the mood of the film. But there still is something lacking that makes the film a dragged one. That something perhaps concerns the pace of the film or its setting and packaging. Be that as it may, director Sukumar and his team must be appreciated for having ventured to make a rather different kind of a movie with a very striking end" and rated the film 3/5.
IndiaGlitz gave a review stating "Although a gripping storyline (given that it is a mix of psychological thriller elements and Hollywoodish plot), Sukumar's narration falls short of expectations. The length adds to our woes, so much so one feels like one's patience is being tested. Barring Mahesh's character, there is not much going for 1. Watch it with low expectations" and rated the film 2.5/5 giving the verdict "1 character and nothing else".
When the first show started at the actual time, the theatres screening this film were overcrowded with people within and outside. The owners of the cinema halls had to call the police to control the mob in a few places. The movie managed to drive unprecedented crowd in both single screens and multiplexes, where it has registered 100% occupancy in the morning shows. More than 50% of tickets for the film were booked in advance and remaining tickets were sold out early in the morning. The first day ended with 84.0 million collection in AP, standing in the sixth place for 1st day collections. However, the film's collections witnessed a huge drop on its second day due to negative word of mouth with the film collecting only 20 million in AP, taking the two-day collection to 104.0 million. The film completed its 50 days run in 8 centres in Andhra pradesh. The film completed its 100 days run in one centre in Andhra pradesh.
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