2000–09 in fashion

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Young women in Portugal with straightened hair and thick makeup, 2007.

The 2000s fashion are often described as being a "mash-up",[1] where trends saw the fusion of previous styles, global and ethnic clothing (e.g. boho), as well as the fashions of numerous music-based subcultures, with hip-hop fashion generally being the most popular. Several late 1990s fashions remained relevant in the early 2000s among both genders worldwide. Although the 2000s did not have one particular style, they revived clothes primarily from the 1960s, 1970s, and 1980s. Globalization also influenced the decade's clothing trends, with the incorporation of Middle Eastern and Asian dress into mainstream European, American and Australasian fashion.[2] Furthermore, eco-friendly and ethical clothing, such as recycled fashions and fake fur, were prominent in the decade.[3]

The leading fashion designers between 2000–2009 included the late Alexander McQueen, Vera Wang, Christian Louboutin, Jean-Paul Gaultier, Vivienne Westwood,[4] and Karl Lagerfeld.[5] The top supermodels of the decade were Kate Moss, Gisele Bündchen,[6] Adriana Lima, Alessandra Ambrosio, Heidi Klum, Naomi Campbell, Tyra Banks, Karolína Kurková, Miranda Kerr, Izabel Goulart, Selita Ebanks, Christie Brinkley, Christy Turlington, Linda Evangelista, Marisa Miller, Doutzen Kroes, Agyness Deyn, Hilary Rhoda, Raquel Zimmermann, Coco Rocha, Lily Donaldson, Chanel Iman, Sasha Pivovarova, Caroline Trentini, and Jessica Stam.[7]

Women's fashion[edit]

Crop tops, popular from 1995 to 2006

Early 2000s (2000-2003)[edit]

Turn of the Millennium[edit]

  • When the 2000s kicked off, the fashion was profoundly influenced by technology. From late 1999 until late 2001, there was a futuristic approach to fashion,[8] with metallics, shiny blacks, straps, and buckles becoming commonplace.[9] Particular pieces of clothing included concert t-shirts with rhinestones,[8] sparkling shoes,[10] halter tops, sequinned pants (popularized by Peter Morrissey),[11] and embroidered and sequinned tops (inspired by Easton Pearson),[11][12] along with the famous pearl printed black cocktail dress by Karen Walker, which was successful worldwide.[11] The apparel was made to be as dark, reflective, technological, and as sexy as possible. When the original iPod was introduced in 2001, the earbuds, as well as the gadget itself, became somewhat of an accessory for early adopters.[9]
  • In the year 2000, some of the casual women's and girl's fashion trends were oversized sunglasses,[13] aviator sunglasses,[11] oversized hoop earrings,[8] jeans worn for numerous occasions[13] (such as low-rise, boot-cut, fabric accents down the sides, fabric accents sewn into the flares, lace-up sides and tie-dye[10]), wedge flip flops,[13] hot pants,[10] denim jackets, chunky sweaters, pashmina scarves, satin skirts, leather skirts,[14] belly shirts, and tube tops.
  • The year 2000 saw pants that were not as low as the ones introduced in 2001, with a kind of "false" hip hugger introduced. The waist was somewhat high with the belt-loops being wide, giving off the illusion of low-cut pants while covering more of the body.[15]

Casual Clothing[edit]

First Wave 1980s Revival[edit]

Mid 2000s (2004-2006)[edit]

Zooey Deschanel wearing 1960s inspired Boho-chic dress.

It Items and 1960s Revival[edit]

Main article: Boho-chic

Military influences[edit]

Late 2000s (2007-2009)[edit]

Young woman wearing sundress and Christian Louboutin shoes.

Second Wave 1980s Revival[edit]

  • In the late 2000s, many early and mid 2000s fashions continued into the later years of the decade, such as hip-huggers, tank-tops, cropped jackets, ripped jeans, hoodies, capris, and Crocs.
  • The canary yellow dress Reese Witherspoon wore to the Golden Globes helped establish that hue as a signature color in 2007.[47] Around this time, it was also popular for women to wear short 1960s style cocktail dresses, especially the LBD.
  • In 2008, there was a second wave 1980s revival, which incorporated more general items of late 1980s and early 1990s streetwear, like animal print headbands, denim-print jeggings, knitted sweater dresses, Nike Tempo shorts, wonderbra and sloggi underwear, sundresses, geometric pattern tops, slap bracelets, ballet flats, black spandex leggings, and light, translucent tartan shirts worn with a camisole underneath. Long, baggy empire line shirts were taken in at the bustline and often paired with a belt. Fur coats made a comeback, although many women used "fish fur" due to real fur's association with animal cruelty.[48]

Eastern and Fairtrade Fashion[edit]

Activist Chic[edit]

Men's fashion[edit]

Early 2000s (2000-2003)[edit]

Millennial Clubbing Attire[edit]

  • At the very beginning of the decade, the excitement of entering the new millennium had become evident in fashion in the first couple of years, although this was only prominent in nightclub and "going out" attire. Clothing was mostly made in black, though silver was also fashionable. An example of this would be a camp shirt or a jacket in a fancy metallic pattern for clubbing. It lasted from late 1999 until late 2001.[9]


Mid 2000s (2004-2006)[edit]

Winklepicker boots fashionable in England, Italy and Mexico from 2005 onwards.

1960s Revival[edit]

Retro Movie Inspirations[edit]

Business Suits[edit]

Late 2000s (2007-2009)[edit]

Example of the two button slim-fit suit popular from the late 2000s onwards in the UK, US and China.
Converse All Stars with Ed Hardy style graphic, popular in the US from 2008 onwards.

Throwback fashions[edit]

Ed Hardy[edit]

  • Due to the mainstream acceptance of body modification, T shirts, baseball caps and hoodies featuring vintage tattoo designs were desirable items in the US, Britain and India, where they were worn with black leather jackets, gold chains, and dark slim-fit jeans.[100] V neck Ed Hardy T-shirts, often embellished with rhinestones, were fashionable from 2008 until the mid-2010s, when they fell out of favour due to their unintended popularity among young clubgoers stereotyped for being thugs, jocks or guidos.[101]

Slim-fit suits[edit]

  • In the European workplace, the cut of suits changed, as the three buttoned jackets popular in the 1990s were replaced with suits comprising a two-buttoned blazer and matching trousers[102] while in the US the power suit made a comeback.[103] Single-breasted European suits sometimes featured contrasting Edwardian style piping on the lapels and were often worn with slim ties and waistcoats.[104]

Youth fashion[edit]

Youth fashion was strongly influenced by many music-based subcultures such as Emo, Indie kids, scene kids,[105] Psychobilly, Preppy, Skater, Goth, Nu-Metal (known as Moshers in the UK),[106] ravers and Hip-Hop,[107] including the British chav, US gangsta rapper and Mexican Cholo styles of the early 2000s.[108]


Main article: Hip hop fashion

Chavs and Moshers[edit]

Main article: Chav

Nu-Metal, Rave and Goth[edit]

Main article: Goth subculture

Psychobilly and Rockabilly[edit]

Main article: Raggare

Indie and Emo[edit]

Scene Kids[edit]

Main article: Scene (subculture)

Hair and makeup of the 2000s[edit]

Bob cut popular in Europe from 2003-2009.

Women's hairstyles[edit]

In the early 2000s, women's hair was long and straight. From 1995 until 2007 it was fashionable for women to have dyed highlights and lowlights with red, blonde or light brown streaks, reaching its peak in the early 2000s. During this time, bold, unblended highlights called "chunky highlights" burst onto the scene. This trend was started by Kelly Clarkson in 2002 during her time on American Idol. They lasted from 2002 to 2006.[142] The trend for highlighted hair became so popular that men actually adopted the look.

Another popular look throughout the decade was the braid, rejuvenated by the likes of Alicia Keys and Lauren Conrad. Throughout the decade braids and plaits would often be meticulously put in intricate patterns and would purposely be styled as a way to blend in better with the boho look.[142]

By 2005 it became unfashionable to center-part one's hair, and the side-swept look of the 1980s made a comeback. In the late 2000s, dark haired women (and even light-haired ones) favored the jet black hair, as worn by Katy Perry or Amy Winehouse with her trademark beehive hairstyle. Textured hair with volume, natural wavy hair, the bob cut, and side-swept bangs become popular from 2007 onwards in both Britain and the USA.

In 2009, many women sought to imitate the hairstyle Kate Gosselin had that year, briefly bringing back blended highlights into the mainstream. This look ended up only being a fad.[142]

For black women, cornrows, dreadlocks and curly weaves were popular until the late 2000s, when tamed-down versions of the Afro, Jheri curl and short pixie cuts were popularized by artists like Janet Jackson and Rihanna.

Men's hairstyles[edit]

1950s inspired haircut worn by many British men from 2008 onwards.

For men aged 25–40, shorter hair styles that usually took the form of a quiff were fashionable in the early 2000s, as well as spiked hair for men aged 25–30. In the first half of the 2000s, the metrosexual look was very popular among young American men, with hairstyles such as the fauxhawk. A clean-shaven face was heavily favored during this time, and can contribute to making an adult man look underage, which may be the reason why the look was so commonplace. Another common haircut among American men and boys was the spiky hair with frosted tips,[142] popularized by boybands and pop punk bands from 1997 to 2006 until it went out of style in the late 2000s.

Dark-haired American men often had dyed-blonde weaves and streaks until the late 2000s where dark natural hair became the norm again. In America, the fauxhawk, Buzzcut, and spiked hair were popular among young men aged 18–25 emulating their favorite hardcore punk bands.

In the UK, long, shaggy Mod or surfer hair and Bed head became popular among many young men between 2003–2006 as many bands moved away from punk rock and rap metal in favor of a 1960s inspired indie or garage rock sound pioneered by groups like The Strokes, Jet, The Killers, The Hives, The Vines, Coldplay, and The White Stripes.

By the late 2000s, many young British men opted for a clean-cut 1950s inspired hairstyle, kept in place with pomade.[143] Shaved and bald hairstyles along with beards, moustaches, stubble, sideburns, and the goatee became popular in Europe and North America in reaction to the effeminate early 2000s metrosexual look, with charitable events like Movember further increasing their acceptability.[144]

Teenage hairstyles[edit]

For teenagers, short haircuts like spiky hair, dyed hair, the buzzcut and Caesar cut were popular in the early 2000s. Girls favored straight hair extensions, chunky highlights, large hoop earrings and fake tan makeup.

In the mid 2000s, longer hair on teenage boys became popular in the UK and America, including the wings haircut inspired by surfers, the 1960s Mod subculture, and British indie pop stars.[145] Many girls favored straight or wavy hair in natural brown, often tied into a ponytail and incorporating long bangs or a fringe.

In the late 2000s, the androgynous Harajuku inspired scene hairstyles (often dyed bright colors) and eyeliner were popular among girls and boys alike: first in Japan, and later in the US and Europe.[146] As an alternative to the scene hairstyles, many teenage girls in the US and Australasia opted for a preppy hairstyle that involved long, straight hair, side-swept bangs and a side part, while boys wore side-swept surfer hair.[147]

Tattoos and Piercings[edit]

The 2000s continued the trend of tattoos and piercings among both genders which had begun in the 1990s. Commonplace tattoos in the early 2000s included tramp stamps, tribal arm tattoos, and more. In the early 2000s, navel piercings reached their peak, as did tongue rings. Other popular piercings throughout the decade include nostril piercings, labret piercings, nipple piercings, and eyebrow piercings. Piercings in general continued to be popular in the mid 2000s until they began their decline from 2007 onwards.[142]


A selection of images related to the period.

See also[edit]


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