Despite the sale of the previous season's top scorer, James Beattie, to Premier League newcomers Stoke City during the season, Sheffield United improved on the previous season's unsatisfactory form and were unlucky to finish the season in third place, three points behind Birmingham City. With this third place finish came qualification for the playoffs: after narrowly defeating Preston North End 2–1 over two legs in the semi-final, United reached the playoff final, against Burnley, at Wembley. United lost 1–0, to a 13th minute strike from Wade Elliott, which saw United consigned to a third consecutive season in the Championship.
Sheffield United continued their kit manufacturing agreement with French company Le Coq Sportif, who produced a new kit for the season, designed by United season ticket holder Ben Frost. A black away kit with silver trim, chosen by the club's players, was also introduced. The previous season's black and fluorescent green away kit was retained as the third kit.
The club ended their kit sponsorship agreement with American bank Capital One at the end of the previous season. The new kit sponsor for the season was visit Malta.com.