2010s in fashion

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German fashion designer Karl Lagerfeld, 2011

The 2010s (2010–present) have thus far been defined by slim-fitted clothing, a revival of austerity era period pieces, 1980s neon colors, and from late 2012 onwards, unisex early 1990s styles influenced by grunge[1][2] and skater fashions.[3][4] In the early 2010s, many late 2000s fashions remained popular in Europe, the United States, Latin America, Australia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock and contemporary alternative fashion. Latin American teens and young adults, who started keeping up with general Western fashion more closely since the mid-1990s, proved to be more conservative upon maintaining or abandoning their late 2000s trends than their European and North American peers until about 2013.

The leading European designers of the 2010s include Nicolas Ghesquière, Miuccia Prada, Frida Giannini, Marc Jacobs, Phoebe Philo and Karl Lagerfeld.

Top models include Lara Stone, Karlie Kloss, Joan Smalls, Natasha Poly, Liu Wen, Anja Rubik, Freja Beha Erichsen, Mariacarla Boscono, Mary Wu, Saskia de Brauw and Cara Delevingne.[5][6]

General Trends[edit]

The Influence of Hipster Fashion[edit]

Retro Eyeglasses[edit]

  • Perhaps the most conspicuous feature of hipster fashion to become mainstream in the early 2010s were "ironic glasses", also called "nerd glasses" or "hipster glasses",[29] used by the early emocore fans of the 1990s and early 2000s, especially male ones (though this early emo fashion never went mainstream, as most of the early post-hardcore and indie emo bands not influenced by pop punk).[30][31][32] Though the term initially referred to replica Ray-Ban Wayfarer frames worn with clear lenses or no lenses, by 2013, these had largely replaced by vintage-inspired spectacles more in line with what was worn by the average spectacle wearer in the 1940s, 1950s and 1960s, such as thick horn-rimmed glasses, cat eye glasses, and browline glasses.[20] The resurgence of interest in 1960s fashions was due to the TV show Mad Men on American, British, Italian and Australian fashion.[33]

Women's Clothing[edit]

Early 2010s (2010–2012)[edit]

1980s Influences
Dark 1980s inspired skinny jeans popular in Russia, 2010
3D Printing
  • 3D printed clothing became available at the high end of the market in the early and mid 2010s. Designer Iris van Herpen started showing 3D printed pieces as early as 2010 Amsterdam Fashion week.[46][47] In 2012, Continuum Fashions launched printed shoes.[48] In 2013, burlesque performer Dita Von Teese wore a gown printed into rigid nylon, specifically designed for her body.[49]

Mid 2010s (2013-)[edit]

Indian actress Sameera Reddy wearing contrasting black and white top
Return of Anti-Fashion
Monochromatic clothing
  • In 2014, black and white clothing, popularized by Kate Moss and Cara Delevingne, made a comeback in the UK, US, Europe, and East Asia.[54] In the United Kingdom, Australasia and the United States, women's cream blazers and tuxedo jackets often have contrasting black velvet or satin lapels.[62]
  • In China and North Korea, black and white polka dot dresses became fashionable from spring 2013 onwards.[63] In Britain, polka dot shirts in black, blue, red or brown, were worn by both women, and fashion-conscious male hipsters.
  • High-demand items of monochromatic clothing included contrasting black and white lace blouses,[64] jackets and dresses with peter pan collars, high waisted short shorts,[65] off the shoulder tops,[66] semi transparent lace dresses,[67] and cropped white cardigans.[68]

Men's Clothing[edit]

Italian slim-fit suits, often in grey rather than the navy blue of the 2000s, became popular in the UK, USA, China and Russia due to the success of movies like Quantum of Solace, and the TV show Mad Men.

Early 2010s (2010–2012)[edit]

Neon Colors
Ivy League Look
Pop group One Direction wearing classic preppy clothing
Professional Fashion
Paul Mac wearing slim-fit velvet jacket (with singer Megan Washington), 2013.
Prewar Influences

Mid 2010s (2013-)[edit]

1990s Revival
Formal Wear in Darker Colors

Youth Fashion[edit]

Indie and Hipster
Indie girl wearing brightly colored clothes, 2010.
  • Drop crotch pants, designed by the Danish brand Hümor, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with "old school but modern" style.[144] In urban areas of the USA, like Manhattan, many male hipsters began wearing women's leggings paired with sweaters, thick wool socks, and boots.[145]
Scene Kids
Main article: Scene kids
Scene kids with androgynous hairstyles, skinny jeans, studded belts and rosary worn as necklace, 2011.
Classic Preppy
Main article: Preppy
Skater and Sneakerhead Fashion
Main article: Hip hop fashion
Japanese hip hop look inspired by early 1990s fashion: brightly colored baseball jacket, neon-yellow beanie hat, and yellow Doc Martens
  • Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting over-sized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.
Main article: Steampunk
Cholo and Chicano

2010s Beauty Trends[edit]



Women's hairstyles in the early and mid 2010s have been fairly individualistic, although many women keep their hair traditionally long with a side parting. American women favored volumized curly hair, but most European women and girls continued to wear their hair straight, sometimes in retro styles such as the hime cut, bun or French braid inspired by the Hunger Games' Katniss Everdeen.[171] Solid-colored hair is generally considered the most fashionable, although since 2012 it has become increasingly common to dye one's hair in an ombré style. It has also become increasingly fashionable for European, Asian[172] and American women to cut their hair into shorter styles,[173] such as the pixie cut,[174][175] crop[176] or bob cut.[177]

Many African-American and Afro-Caribbean British women favor natural, Afro-textured hair in reaction to the damage caused by relaxers which were extremely popular in the 2000s, opting instead for natural products to style their hair.

Example of the Hitler Youth haircut and designer stubble worn by footballer David Beckham, 2012

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals aged 18-30 wearing businessman's haircuts with side partings,[178] quiffs[179] or slicked back hair.[180][181] These gradually replaced[182] the longer surfer hair and Harry Styles haircuts[183] popular among teenagers and young men since the mid 2000s.[184][185]

For African-American men, mohawk variants of the Afro, 360 Waves and jheri curl are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast.[citation needed]

By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, metalcore, and dubstep fans in the US, inspired by Skrillex.[citation needed] The emo style fringes also went out of fashion around the same time.[186][187]

In 2014, some men wore their hair in a type of topknot or "man bun"[188] reminiscent of the samurai hairstyles[189] in wuxia movies. This trend was popularised by celebrities including actor Orlando Bloom, Jay Leto, TOWIE's Joey Essex,[190] and pop singer Harry Styles.[191]


For young girls, tween and teen girls, and college girls the bangs (hairstyle) and headband combination has remained popular. Headbands come in many colors and designs. The thin headbands are very popular. The thin headbands are worn by many playing sports too. Ponytails are still popular, especially when exercising or playing sports. Braids, side ponytails, and a single chunky side braid are popular styles with longer hair. They are sometimes worn in combination with bangs (hairstyle). Side parting hair is popular. The chin length bob, long hair with choppy side bangs, and middle parted longer hair are also popular styles. [192] [193]

For boys, teen guys and college guys the layered short hair style, the buzzed short hairstyle which is blended from the sides to the top, side swept bangs, and the layered longer hair look are in. [194] [195]

Makeup and cosmetics[edit]

In Britain, the minimalist makeup, neon 1980s inspired colors, and smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, these went out of fashion as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives.[196]

Body modifications[edit]

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers[197] and blue collar men and women in Britain,[198] Japan,[199] and Australia.[200] Old school tattoos were popularised by female celebrities like Kat Von Dee[201] imitating the pinup girls of the 1950s,[202] and by men like footballer David Beckham,[203] pop star Harry Styles[204] or Justin Bieber aspiring for the "tough guy" look.[205] The earrings and tongue piercings[206] that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as stretched piercings, flesh tunnels, lip piercings, and nose piercings, despite the risk of hindering a teenager's career prospects.[207]

Facial Hair[edit]

In many western countries, the US, and Eastern Europe,[208] the growing of a full beard became a popular trend amongst young males in the early-to-mid 2010s, with some suggesting this was due to the influence of the hipster subculture and the Movember campaign.[209][210] An increase in facial hair transplants was reported in the United Kingdom in the first three years of the decade,[211] and the trend approached what researchers predicted would be a 'peak' level of desirability.[212][213]


See Also[edit]



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