2010s in fashion

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German fashion designer Karl Lagerfeld, 2011

The 2010s (2010–present) have thus far been defined by a revival of austerity era period pieces, 1980s neon colors, and from late 2012 onwards, unisex early 1990s styles influenced by grunge[1][2] and skater fashions.[3][4] In the early 2010s, many late 2000s fashions remained popular in Europe, the United States, Latin America, Australia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock and contemporary alternative fashion. Latin American teens and young adults, who started keeping up with general Western fashion more closely since the mid-1990s, proved to be more conservative upon maintaining or abandoning their late 2000s trends than their European and North American peers until about 2013.

The leading European designers of the 2010s include Nicolas Ghesquière, Miuccia Prada, Frida Giannini, Marc Jacobs, Phoebe Philo and Karl Lagerfeld.

Top models include Lara Stone, Karlie Kloss, Joan Smalls, Natasha Poly, Liu Wen, Anja Rubik, Freja Beha Erichsen, Mariacarla Boscono, Saskia de Brauw and Cara Delevingne.[5][6]

General Trends[edit]

The Influence of Hipster Fashion[edit]

Retro Eyeglasses[edit]

  • Perhaps the most conspicuous feature of hipster fashion to become mainstream in the early 2010s were "ironic glasses", also called "nerd glasses" or "hipster glasses",[29] used by the early emocore fans of the 1990s and early 2000s, especially male ones (though this early emo fashion never went mainstream, as most of the early post-hardcore and indie emo bands not influenced by pop punk).[30][31][32] Though the term initially referred to replica Ray-Ban Wayfarer frames worn with clear lenses or no lenses, by 2013, these had largely replaced by vintage-inspired spectacles more in line with what was worn by the average spectacle wearer in the 1940s, 1950s and 1960s, such as thick horn-rimmed glasses, cat eye glasses, and browline glasses.[20] The resurgence of interest in 1960s fashions was due to the TV show Mad Men on American, British, Italian and Australian fashion.[33]

Women's Clothing[edit]

Early 2010s (2010–2012)[edit]

1980s Influences[edit]

Dark 1980s inspired skinny jeans popular in Russia, 2010

Snuggies[edit]

3D Printing[edit]

  • 3D printed clothing became available at the high end of the market in the early and mid 2010s. Designer Iris van Herpen started showing 3D printed pieces as early as 2010 Amsterdam Fashion week.[47][48] In 2012, Continuum Fashions launched printed shoes.[49] In 2013, burlesque performer Dita Von Teese wore a gown printed into rigid nylon, specifically designed for her body.[50]

Mid 2010s (2013-)[edit]

Indian actress Sameera Reddy wearing contrasting black and white top

Return of Anti-Fashion[edit]

  • By spring 2013, the 1990s inspired anti-fashion had made a comeback in the UK, USA, and Australasia among women aged 18–30.[51] Grunge fashion also went mainstream in the USA, UK, and Australasia among teens and young adults ages 15–30, after being absent since the late 1990s. Popular upper apparel includes ugly sweaters,[52] khaki superdry trenchcoats,[53] t-shirts with blazers, plaid,[54] mismatching patterns, oversized coats,[55] oversized flannel shirts worn or tied around the waist, oversized t-shirts, and crew neck sweaters. Crop tops also experienced a revival,[54] but they didn't prove popular in stores.[56] Desirable shoes include combat boots,[54] Doc Martens and The Timberland Company.
  • In the UK and the US, popular bottom apparel includes skinny jeans, leggings, parachute pants,[54] high-waisted shorts, leather pants,[57] the so-called mom jeans,[58] and in 2014 the overalls[59] and the boyfriend jeans[55] from the 1990s made a comeback into mainstream fashion.
  • In 2014, black and white clothing, popularized by Kate Moss and Cara Delevingne, made a comeback in the UK, US, Europe, and East Asia.[55] In the United Kingdom, Australasia and the United States, women's cream blazers and tuxedo jackets often have contrasting black velvet or satin lapels.[60]
  • By summer 2013, the mid-1990s rave fashion had undergone a mainstream revival, and could be seen in the collections of Missoni and Sadak,[61] as well as Dries van Noten spring/summer 2014 Paris Fashion Week show.[62] The trend featured neon hues, vibrant colors and animal prints;[61] leather, vibrant-colored hair, The Matrix-inspired sunglasses, and in America and Australia, metallic and "hologram" clothing became fashionable.[63]
  • In China and North Korea, black and white polka dot dresses became fashionable from spring 2013 onwards.[64] In Britain, polka dot shirts in black, blue, red or brown, were worn by both women, and fashion-conscious male hipsters.
  • Loom bands, bracelets woven from brightly colored rubber bands, were seen as both a fashion statement and a children's fad.[65]
  • In fall 2013, the chunky black platform shoes fashionable in the mid-1990s made a comeback in Britain and the USA.[66]

Onesies[edit]

Men's Clothing[edit]

Italian slim-fit suits, often in grey rather than the navy blue of the 2000s, became popular in the UK, USA, China and Russia due to the success of movies like Quantum of Solace, and the TV show Mad Men.

Early 2010s (2010–2012)[edit]

Neon Colors and Indie[edit]

Ivy League Look[edit]

Pop group One Direction wearing classic preppy clothing

Professional Fashion[edit]

Paul Mac wearing slim-fit velvet jacket (with singer Megan Washington), 2013.

Prewar Influences[edit]

Mid 2010s (2013-)[edit]

1990s Revival[edit]

Formal Wear in Darker Colors[edit]

Youth Fashion[edit]

Indie and Hipster[edit]

  • Drop crotch pants, designed by the Danish brand Hümor, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with "old school but modern" style.[138] In urban areas of the USA, like Manhattan, many male hipsters began wearing women's leggings paired with sweaters, thick wool socks, and boots.[139]

Scene Kids[edit]

Main article: Scene kids
Contemporary youth display a mix of alternative fashions.

Classic Preppy[edit]

Main article: Preppy

Skater and Sneakerhead Fashion[edit]

Hip-Hop[edit]

Main article: Hip hop fashion
Japanese hip hop look inspired by early 1990s fashion: brightly colored baseball jacket, neon-yellow beanie hat, and yellow Doc Martens
  • Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting over-sized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.

Steampunk[edit]

Main article: Steampunk

Latin American Particularities[edit]

2010s Beauty Trends[edit]

Hairstyles[edit]

Women's hairstyles in the early and mid 2010s have been fairly individualistic, although many women keep their hair traditionaly long with a side parting. American women favored volumized curly hair, but most European women and girls continued to wear their hair straight, sometimes in retro styles such as the hime cut, bun or French braid inspired by the Hunger Games' Katniss Everdeen.[161] Solid-colored hair is generally considered the most fashionable, although since 2012 it has become increasingly common to dye one's hair in an ombré style. It has also become increasingly fashionable for European, Asian[162] and American women to cut their hair into shorter styles,[163] such as the pixie cut,[164][165] crop[166] or bob cut.[167]

Many African-American and Afro-Caribbean British women favor natural, Afro-textured hair in reaction to the damage caused by relaxers which were extremely popular in the 2000s, opting instead for natural products to style their hair.

Example of the Hitler Youth haircut and designer stubble worn by footballer David Beckham, 2012

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals wearing businessman's haircuts with side partings,[168] quiffs[169] or slicked back hair.[170][171] For African-American men, mohawk variants of the hi-top fade, Afro, 360 Waves and jheri curl are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The emo style fringes also went out of fashion around the same time.[172][173]

By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, metalcore, and dubstep fans in the US, inspired by Skrillex.[174] The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast.

Makeup and Cosmetic Trends[edit]

In Britain, the minimalist makeup of the late 2000s carried on as a trend in many parts of the country, whilst growing out of fashion in other areas as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives.[175]

Facial Hair[edit]

In many western countries, the growing of a full beard became a popular trend amongst young males in the early-to-mid 2010s, with some suggesting this was due to the influence of the hipster subculture and the 'movember' campaign.[176][177] An increase in facial hair transplants was reported in the United Kingdom in the first three years of the decade,[178] and the trend approached what researchers predicted would be a 'peak' level of desirability.[179]

Gallery[edit]

See Also[edit]

Notes[edit]

References[edit]

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  67. ^ Onesie phenomenon
  68. ^ Asda onesies
  69. ^ Onesie craze
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  82. ^ Ben Sherman
  83. ^ Lightweight jacket
  84. ^ Harrington jacket
  85. ^ New Gap
  86. ^ Mens stores LA
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  96. ^ Clothing labels
  97. ^ Great Gatsby Chic
  98. ^ New rules of suits, 2012
  99. ^ "Boardwalk Empire look". Shortlist.com. Retrieved 2012-01-21. 
  100. ^ Tesco suit
  101. ^ 7 rules for wearing stripes
  102. ^ Pinstripe suits
  103. ^ 5 killer suit tips
  104. ^ James Bond suits
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  106. ^ DM
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  111. ^ Dutch Olympic Uniform
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  127. ^ Topman magazine: Denim
  128. ^ Levi jeans
  129. ^ Johnny Harrington
  130. ^ Eco fashion
  131. ^ Tartan army
  132. ^ British swagger
  133. ^ Hipsters guide to America
  134. ^ hipster trends we hate
  135. ^ Arizona daily wildcat
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  140. ^ Levis 501s
  141. ^ Pocket watches
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  161. ^ Unique hairstyles
  162. ^ Dami
  163. ^ Amber Rose
  164. ^ katie peck
  165. ^ Young blonde woman
  166. ^ Jennifer Hudson
  167. ^ Rose Mcgowan
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  172. ^ MCR say emo is dead
  173. ^ Skrillex website
  174. ^ The Kate effect
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