2010s in fashion
The 2010s (2010–present) have thus far been defined by a revival of austerity era period pieces, 1980s neon colors, and from late 2012 onwards, unisex early 1990s styles influenced by grunge and skater fashions. In the early 2010s, many late 2000s fashions remained popular in Europe, the United States, Latin America, Australia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock and contemporary alternative fashion. Latin American teens and young adults, who started keeping up with general Western fashion more closely since the mid-1990s, proved to be more conservative upon maintaining or abandoning their late 2000s trends than their European and North American peers until about 2013.
- 1 General Trends
- 2 Women's Clothing
- 3 Men's Clothing
- 4 Youth Fashion
- 5 2010s Beauty Trends
- 6 Gallery
- 7 See Also
- 8 Notes
- 9 References
- From 2010 onwards, colors such as black, white, teal, cobalt blue, pink and neon yellow have been popular for t-shirts and jackets, along with skinny jeans. Madras shirts with tartan prints and bright colored casual clothing are popular for both men and women in the West. Western shirts, popularised by the Dallas TV series and indie rock groups like Kings of Leon, remain fashionable, especially in the UK and southern US, but are generally made in more subdued colors than those of the mid-2000s: browns, greys, blues, and distressed stonewash denim with conventional buttons rather than the popular press studs as designers moved towards a more authentic Old West or American pioneer look.
- Vintage clothing remained popular, although it was becoming increasingly common to cut unused stock of older fabric to modern patterns or remake older garments into reconstructed clothing, for example, by sewing white cotton tape around the lapels of a navy blue 1990s blazer, or go to extremes and make a shirt from deliberately mismatched scraps of fabric.
The Influence of Hipster Fashion
- Continuing on from the late 2000s, fashion derived from the nerd subculture, raver subculture, and hipster subculture became a mainstream trend among European, American and Australasian men and women in their late teens to 30s. The media often conflated hipster aesthetics with the short-lived mid-2000s geek chic craze. Unlike the indie pop look of the mid-2000s, which was inspired by 1960s Mod and contemporary garage rock bands, 2010s hipster fashion was a fusion of the clothing worn by stereotypical nerds, the gamer subculture, and blue collar laborers. In line with anti-fashion trends, many young men and women wear clothing incongruous to their socio-economic status and contemporary fashion standards, such as intermixing traditionally blue-collar clothing with casual or business attire.
- Common articles of clothing for male and female hipsters in the United Kingdom and in the United States include braces, newsboy caps, trilbies, fairisle print sweaters, and hoodies and sweaters bearing the word "Geek" or "Nerd." For females, job skirts, 3/4 length sleeved shirts, pencil skirts, jean skirts, floral skirts with opaque tights, footless tights, dresses and tops worn with belts, striped or polka dot cotton shorts, and skinny jeans. Blouses or jackets with a Peter Pan collar were made popular by model and television personality Alexa Chung. Male hipsters tended to favor plaid Western shirts, bow ties, narrow neck ties, v-neck t-shirts, mismatched brightly colored socks, skinny jeans, paisley or geometric print shirts, Doc Martens, and denim or chambray work shirts.
- Perhaps the most conspicuous feature of hipster fashion to become mainstream in the early 2010s were "ironic glasses", also called "nerd glasses" or "hipster glasses", used by the early emocore fans of the 1990s and early 2000s, especially male ones (though this early emo fashion never went mainstream, as most of the early post-hardcore and indie emo bands not influenced by pop punk). Though the term initially referred to replica Ray-Ban Wayfarer frames worn with clear lenses or no lenses, by 2013, these had largely replaced by vintage-inspired spectacles more in line with what was worn by the average spectacle wearer in the 1940s, 1950s and 1960s, such as thick horn-rimmed glasses, cat eye glasses, and browline glasses. The resurgence of interest in 1960s fashions was due to the TV show Mad Men on American, British, Italian and Australian fashion.
Early 2010s (2010–2012)
- The early 2010s saw many recycled fashions from the 1950s, 1970s and 1980s as designers from stores like Topshop replicated original vintage clothing. In the United States, it was popular to wear designer brands like Gucci, Chanel, and Versace, neon colors such as pink, green, teal, black, purple, and yellow.
- Popular tops for American, British and Australian women aged 20–50 included tunics, 1980s style baseball jackets, oversized cardigans, western shirts, 2fer and layered shirts and tees, dresses and shirts worn with belts, Perfecto motorcycle jackets customized with studs, floral camisoles worn with matching boyshorts, sundresses, and short dresses worn over ankle or capri length leggings or jeans. European women wear sparkly dresses, baggy one-size-fits-all Empire line skirts, blouses and dresses, and lace, figure-hugging white organza maxi dresses inspired by Pippa Middleton.
- From 2010 to 2012 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, and Latin America, with pant styles such as acid wash skinny jeans worn with black leather jackets for a "rock chick" look, "trouser-dresses", microskirts, romper suits, leather trousers, preppy colored jeans, skinny colored jeans, ankle pants, ankle colored jeans worn especially with ballet flats, Sperry top-siders boat shoes, or flat knee high riding boots. In Britain and Australia, Uggs, Ballerina flats, cavalier boots, and gladiator sandals are very popular footwear for women.
- Other notable European, Australasian and Pan-American trends included alpaca wool Peruvian hats, clutches, high top sneakers, Ray-Ban Wayfarer or aviator sunglasses, leg warmers, knee socks or leg warmers peeking out over flat knee high boots especially knee high riding boots with skirts or short dresses or over jeans or leggings, rain boots, stilettos, Keds, TOMS Shoes, Sperry Top-Sider boat shoes, and Chucks. Smaller handbags replaced Birkin bags and the large designer It bags of the mid 2000s.
- From 2010 to 2011, a popular fad was the sleeved blanket: a sleeping bag combined with a dressing gown known as a "Snuggie" in America. Before it was superseded by the onesies and morph suits of the mid-2010s, the "Snuggie" was often purchased as a gag gift, or worn ironically by young British women as a type of anti-fashion.
- 3D printed clothing became available at the high end of the market in the early and mid 2010s. Designer Iris van Herpen started showing 3D printed pieces as early as 2010 Amsterdam Fashion week. In 2012, Continuum Fashions launched printed shoes. In 2013, burlesque performer Dita Von Teese wore a gown printed into rigid nylon, specifically designed for her body.
Mid 2010s (2013-)
Return of Anti-Fashion
- By spring 2013, the 1990s inspired anti-fashion had made a comeback in the UK, USA, and Australasia among women aged 18–30. Grunge fashion also went mainstream in the USA, UK, and Australasia among teens and young adults ages 15–30, after being absent since the late 1990s. Popular upper apparel includes ugly sweaters, khaki superdry trenchcoats, t-shirts with blazers, plaid, mismatching patterns, oversized coats, oversized flannel shirts worn or tied around the waist, oversized t-shirts, and crew neck sweaters. Crop tops also experienced a revival, but they didn't prove popular in stores. Desirable shoes include combat boots, Doc Martens and The Timberland Company.
- In the UK and the US, popular bottom apparel includes skinny jeans, leggings, parachute pants, high-waisted shorts, leather pants, the so-called mom jeans, and in 2014 the overalls and the boyfriend jeans from the 1990s made a comeback into mainstream fashion.
- In 2014, black and white clothing, popularized by Kate Moss and Cara Delevingne, made a comeback in the UK, US, Europe, and East Asia. In the United Kingdom, Australasia and the United States, women's cream blazers and tuxedo jackets often have contrasting black velvet or satin lapels.
- By summer 2013, the mid-1990s rave fashion had undergone a mainstream revival, and could be seen in the collections of Missoni and Sadak, as well as Dries van Noten spring/summer 2014 Paris Fashion Week show. The trend featured neon hues, vibrant colors and animal prints; leather, vibrant-colored hair, The Matrix-inspired sunglasses, and in America and Australia, metallic and "hologram" clothing became fashionable.
- In China and North Korea, black and white polka dot dresses became fashionable from spring 2013 onwards. In Britain, polka dot shirts in black, blue, red or brown, were worn by both women, and fashion-conscious male hipsters.
- Loom bands, bracelets woven from brightly colored rubber bands, were seen as both a fashion statement and a children's fad.
- In fall 2013, the chunky black platform shoes fashionable in the mid-1990s made a comeback in Britain and the USA.
- A trend that initially gained popularity in 2013 is the "onesie": a one-piece garment similar to a child's blanket sleeper. The onesie, frequently embellished with cartoon characters or intarsia patterns, was originally worn as pajamas but later as streetwear. Onesies were popular at the 2014 Winter Olympics, and were expected to catch on in the United States as a result. Notable celebrities who wear them include pop star Justin Bieber, Cheryl Cole, presenter Holly Willoughby, actor Brad Pitt, comedian Russell Brand, and pop group One Direction.
Early 2010s (2010–2012)
Neon Colors and Indie
- Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T shirts embellished with rhinestones.
- Many styles from the late 2000s remained fashionable in Europe, Australasia, and the Americas, with brands such as Polo Ralph Lauren and J Crew being well favored. Popular tops for men aged 20–50 included shawl collar cardigans, V-neck t-shirts, acid wash denim work shirts, cable knit pullovers, Tartan flannel Western shirts with snap fastenings, grunge style padded tartan overshirts in red, navy blue or dark green, throwback basketball or baseball uniforms, denim jackets, Aloha shirts, car coats, 1930s style linen sportcoats, brown or black brogues, and black leather jackets like the SchottPerfecto motorcycle jacket.
- 1960s and 1970s-inspired indie fashions, which had gone mainstream by 2009, remained popular as far as 2013, especially in the UK and Europe, where young men combined vintage clothing with more recent 1990s fashions. Denim stretch-fit skinny jeans, tight-fitting chinos, Ivy League inspired Harrington jackets, and checked shirts are popular spring and summer wear for many young men in Britain, Italy and the US.
- Common accessories included Ray-Ban wayfarer sunglasses, paisley scarfs, tortoise shell glasses, snake skin or plaited leather belts, flat caps, newsboy caps, trilbys, Fedoras, and pork pie hats.
Ivy League Look
- Partly in response to the bright colors and elaborate styles, many young men dressed in a more conservative style with short hair and clean-shaven faces. This 1950s preppy look spread from the US to the UK and Europe, where it was incorporated into the existing 1960s and 1990s-influenced indie look by many of the younger hipsters. Common clothes included slim-fitting navy blue blazers, ascots, argyle golfing sweaters, oxford shirts, long sleeved polo shirts, khaki mackintoshes, sweater vests, and cream-colored aran sweaters.
- From 2010 to 2012, popular pants for British and American men included Bermuda shorts, khaki chinos, and preppy Nantucket Reds. Colors like navy blue, grey, red, dark green, khaki, and white were popular.
- Accessories popular in Europe and the US included ascots, Uggs, espadrilles, straw hats, skechers, Oxford shoes, dress boots, boat shoes especially Sperry Top-Siders, retro sneakers like converse all-stars, Nike Air Jordans, or Vans, combat boots (often with zips on the side), Winklepickers, and Timberland work boots.
- In the early and mid-2010s, European and American formal designers imitate the fashions of the 1930s and 1950s, including single-breasted suits with peaked lapels inspired by the TV show Boardwalk Empire. By 2010, the navy blue popular since the late 1990s was replaced by grey or black, and the stripes on pinstripe suits became narrower and more closely spaced.
- In the UK, Italy, and US, many men wear slim fit grey mohair or houndstooth office suits, usually with two-button fastening, a single vent, and narrow lapels inspired by the American TV show Mad Men, Daniel Craig as James Bond, and the 1960s revival of the mid-2000s.
- Common accessories include dress shirts with rounded collars, trilby hats, thin ties, and velvet smoking jackets.
- In Britain, the Netherlands and Germany, there was a resurgence of Edwardian fashions such as suits with contrasting piping, boots based on US Civil War era Jeff Davis boots, bowler hats, Homburg hats, seersucker or tweed sportcoats, waistcoats, thin ties, Ascots, dress boots, cricket-style sleeveless sweaters (also very popular in India), cricket blazers with contrasting piping, and striped boating blazers, albeit in less loud colors than the type worn by the mod subculture in the 1960s. This retro style semi-formal wear, popular among indie kids, sloane rangers, and college students, was often paired with modern casual clothing, like Topman or Superdry T shirts, Jack Wills sweatpants, sneakers, scarfs, record bags, Doc Martens, and jeans hitched up with clip-on braces.
Mid 2010s (2013-)
- In the summer of 2012, early 1990s inspired fashion made a comeback in the UK among men. This included bright colored short shorts, jeans shorts with a stone wash or acid wash, shirts with Aztec patterns, Mayan patterns, camouflage prints or animal prints, flannel shirts, high top sneakers, snapback hats, and gaudy wristwatches.
- In America, the trend caught on in 2013. The Grunge look had made a comeback due to the influence of Steves Peeps, an American artist famous for designing the costumes of pop star Lady Gaga. Common upper items of clothing include bomber jackets, black leather jackets, crombie overcoats, padded tartan overshirts, crewneck sweatshirts, oversized flannel shirts, throwback basketball or baseball uniforms, and preppy Nantucket Reds.
- By 2014, practical winter clothing with retro styling became popular in the UK, Europe and the US, especially knitted Scandinavian-style "ugly sweaters" with shawl lapels and throwback anoraks based on those worn by Edmund Hilary's Mount Everest Expedition, in colors like blue, orange and yellow. British and other European men also wear country clothing like Barbour jackets, waxed jackets, 1980s style sheepskin coats, Navy blue peacoats, tweed topcoats, double-breasted raincoats, and Belstaff safari jackets.
- Pant styles commonly worn by men in the mid 2010s includes dark colored chinos, Levi 501s, skinny jeans, and shorts riding above the knee.
- Men's accessories of the mid 2010s include Doc Martens, The Timberland Company, combat boots, Converse All Stars, Sperry Top-Siders, and snapback hats, brown Oxford shoes, and classic Nike trainers.
Formal Wear in Darker Colors
- New trends in Britain and America include olive green blazers worn with blue leaf-print shirts, tweed cloth waistcoats, linen or chambray shirts, and scarfs in bright earth tones. Colors like navy blue, grey, burgundy, dark green, teal, khaki, and white were popular.
- Beginning in January 2014, mens formal wear frequently incorporated tartan patterns inspired by 1990s grunge fashions, the punk subculture, and the Scottish independence referendum. While conservative men stuck to windowpane tweed or Prince of Wales check, more daring individuals wore tartan blazers with matching chino trousers in bold colors like red or teal. Other Scottish influences on British formal wear included single-button velvet blazers with shawl lapels similar to traditional Argyll jackets, lace-up brogue boots with side zips, and Barbour shooting jackets traditionally worn by the aristocracy for grouse or deer hunting.
Indie and Hipster
- By 2009, indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige. Tweed jackets, skinny chino trousers, dress boots, fedoras, 2fer and layered shirts and tees, cardigan sweaters, and nerd glasses replaced the  winklepickers, velvet jackets, Aviator sunglasses, and skinny ties typically worn by indie rock bands, although Western shirts, beanies, leather jackets and military dress uniforms remained popular.
- In the United Kingdom, vintage clothing, especially checked shirts sourced from thrift stores, and homemade jewellery, are popular among girls and boys alike.
- Drop crotch pants, designed by the Danish brand Hümor, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with "old school but modern" style. In urban areas of the USA, like Manhattan, many male hipsters began wearing women's leggings paired with sweaters, thick wool socks, and boots.
- In some parts of the United States, in particular California, a mix of hip-hop, emo, scene, and indie fashion became common, especially skinny jeans, trucker hats, Nike shoes, mismatched neon green, fluorescent yellow, bright blue or hot pink socks worn with sneakers, 2fer and layered shirts, Vans, Levi's 501 jeans, Dickies shorts, pocket watches, flannel shirts, thin ties, Chucks, Keds, vintage tees, plain tees with contrasting edging, and Vans. Shirts and hoodies with messages such as "cool story bro" or the logos of music like Asking Alexandria, Blood on the Dance Floor and Bring Me the Horizon became popular among scene kids.
- By 2012, many scene kids had abandoned the cartoon print hoodies, skinny jeans and studded belts in favor of a more hardcore/skate punk look with wifebeaters, plain hoodies, combat boots, Vans, skinny jeans, and stretched earlobe piercings, except in parts of Latin America, like Fortaleza, where late-2000s scene and emo fashion remained common.
- American preppies and British Sloane Rangers have moved away from the hip-hop influenced fashions of the early 2000s and begun to dress in a more classic 1950s Ivy League style with sweaters, Sperry Top-Sider boat shoes, Aran sweaters, cardigans, Oxford shirts, Cricket pullovers, wingtips, stripy polo shirts, hats like the fedora, khaki or pastel colored Vineyard Vines, Nantucket Reds, white or bright pastel color socks worn with sneakers and Sperry Top-Sider boat shoes, colored jeans, baseball jackets, and tapered chinos.
- Preppy girls wear flip flops, ballet flats, Keds, Sperry Top-Sider boat shoes, layered shirts and tees, capri pants, ankle length pants and colored jeans, opaque tights, footless tights, plaid skirts, cotton shorts in pastel colors, Uggs, Hunter brand rain boots, leg warmers, white or pastel colored jeans, knee socks especially with flat knee high riding boots, skinny colored jeans, flat knee high riding boots, jeggings, capri or ankle length leggings worn with shorts, dresses and skirts, oversized sweaters, bike shorts with or without lace trim, 3/4 length sleeved shirts 2fer and layered shirts, tees and polos, Nike Tempo shorts, and sweatshirts bearing the name and crest of the school or college.
Skater and Sneakerhead Fashion
- Beginning in Spring 2012, members of the Skater subculture wore designer streetwear rather than the functional hardcore punk and grunge clothing of the 1990s, or the brightly colored scene fashions of the early 2010s. Common apparel includes Snapback hats, Diamond Supply Co. apparel, Air Jordan apparel, The Hundreds T-Shirts, Obey bar logo T-Shirts and snapbacks, Hoodies, Tracksuits, Hollister T-shirts, Vans, Chucks, Levi's jeans, Nike skate shoes and T-Shirts, DGK, Adidas Skateboarding and Originals apparel and shoes, and LRG apparel.
- An offshoot of the skater subculture, known as "sneakerheads", dress similarly, with Nike Air Jordans, Nike SBs, Vans, designer sportswear, True Religion jeans, baseball caps, Skullcandy headphones, Ray-Ban Aviators, and Nixon watches.
- Hip hop fans wear tactical pants, Nike Air Jordans, Ralph Lauren Polo Boots, Obey and Diamond Supply Co. T-shirts and snapbacks, Hollister T-shirts, and goggle jackets. Retro 1980s fashions like snapbacks, skinny acid-wash jeans, baseball caps, baseball jackets, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis, Adidas and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and over-sized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Button-down shirts are often worn fully buttoned.
- Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting over-sized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.
- An American and Japanese take on the Neo-Edwardian fashion, popular in Britain, draws heavily upon the steampunk genre, including goggles, respirators, brass gears, pocket watches, leather, silver or brass jewellery, and darker colors like brown, grey and black. Members of this subculture often combine elements of Steampunk fashion with Lolita, Elegant Gothic Aristocrat, traditional Japanese clothing, old military dress uniforms, and vintage clothing from the Victorian and Edwardian eras.
Latin American Particularities
- In Mexico, many members of the cholo and lowrider subcultures combine hip-hop fashion with Western shirts, traditional charro jackets, Stetson hats, skinny jeans, and Cowboy boots with elongated toes: an extreme version of the '60s-inspired pointy boots popular in mid-2000s Britain.
2010s Beauty Trends
Women's hairstyles in the early and mid 2010s have been fairly individualistic, although many women keep their hair traditionaly long with a side parting. American women favored volumized curly hair, but most European women and girls continued to wear their hair straight, sometimes in retro styles such as the hime cut, bun or French braid inspired by the Hunger Games' Katniss Everdeen. Solid-colored hair is generally considered the most fashionable, although since 2012 it has become increasingly common to dye one's hair in an ombré style. It has also become increasingly fashionable for European, Asian and American women to cut their hair into shorter styles, such as the pixie cut, crop or bob cut.
Many African-American and Afro-Caribbean British women favor natural, Afro-textured hair in reaction to the damage caused by relaxers which were extremely popular in the 2000s, opting instead for natural products to style their hair.
In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals wearing businessman's haircuts with side partings, quiffs or slicked back hair. For African-American men, mohawk variants of the hi-top fade, Afro, 360 Waves and jheri curl are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The emo style fringes also went out of fashion around the same time.
By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, metalcore, and dubstep fans in the US, inspired by Skrillex. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast.
Makeup and Cosmetic Trends
In Britain, the minimalist makeup of the late 2000s carried on as a trend in many parts of the country, whilst growing out of fashion in other areas as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives.
In many western countries, the growing of a full beard became a popular trend amongst young males in the early-to-mid 2010s, with some suggesting this was due to the influence of the hipster subculture and the 'movember' campaign. An increase in facial hair transplants was reported in the United Kingdom in the first three years of the decade, and the trend approached what researchers predicted would be a 'peak' level of desirability.
Model in oversized peacoat
Japanese youth fashion incorporating elements of fetish wear, 2010
Peruvian hats for the American export market
Bowler hat worn by an increasing number of British professionals
Scene girl with short hardcore punk inspired hair
German Woman wearing hooded fur coat
Woman in a "Snuggie blanket"
Perfecto motorcycle jacket popular among both sexes in 2011
Ed Hardy clothes popular among men, women and children from 2009 to 2012
Extreme body piercings, 2010
Catsuits become more popularized since 2010.
Mexican pointy boots with elongated toes
Brazilian girl wearing leg warmers and knitted sweater dress
English-Irish boy band One Direction in concert, 2013.
- 2000s in fashion
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- MCR say emo is dead
- Skrillex website
- The Kate effect