2010s in fashion

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Australian band 5 Seconds Of Summer with their skater-influenced fashion, 2014.

The 2010s ("twenty-tens") have thus far been defined by a revival of austerity era period pieces, 1980s neon colors, and from late 2012 onwards, unisex early 1990s styles influenced by grunge[1][2] and skater fashions.[3]

In the early 2010s, many mid and late late 2000s fashions remained popular in Europe, the United States, Latin America, Australasia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock and contemporary alternative fashion.

The leading European designers of the early 2010s included Nicolas Ghesquière, Miuccia Prada, Frida Giannini, Marc Jacobs, Phoebe Philo and Karl Lagerfeld. Top models include Lara Stone, Karlie Kloss, Joan Smalls, Natasha Poly, Liu Wen, Anja Rubik, Freja Beha Erichsen, Mariacarla Boscono, Mary Wu, Saskia de Brauw and Cara Delevingne.[4][5]

Women's clothing[edit]

Early 2010s (2010–2013)[edit]

Dark 1980s inspired skinny jeans popular in Russia, 2010

1980s Influences[edit]

Chinese woman wearing brightly colored 1980s inspired dress, 2013.

Return of Anti-Fashion[edit]

Mid 2010s (2014-present)[edit]

Monochromatic Clothing[edit]

The A-line dress made a comeback in 2014. Hemlines also became shorter than they were in the early 2010s.
  • By the mid 2010s neon colors were out of style in Europe, America and Australasia, and they were replaced by black, white, various shades of gray, and charcoal.[22] Black and white (sometimes red)[23] Polka dot blouses[24] and dresses underwent a revival in China and North Korea[25] in addition to chunky 90s inspired platform heels.[26][27]

Loom Bands[edit]

Men's clothing[edit]

Early 2010s (2010–2013)[edit]

Neon Colors[edit]

1990s revival[edit]

Mid 2010s (2014-present)[edit]

Urban fashion[edit]

Formal Wear[edit]

Youth fashion[edit]

Indie and Hipster[edit]

Indie girl wearing brightly colored clothes, 2010.

Scene Kids[edit]

Main article: Scene kids
Scene kids with androgynous hairstyles, skinny jeans, studded belts and rosary worn as necklace, 2011.

Classic Preppy[edit]

Main article: Preppy

Skater and Sneakerhead Fashion[edit]


Main article: Hip hop fashion
Japanese hip hop look inspired by early 1990s fashion: brightly colored baseball jacket, neon-yellow beanie hat, and yellow Doc Martens
  • Hip hop fans wear tactical pants, Nike Air Jordans, Ralph Lauren Polo Boots, Obey and Diamond Supply Co. T-shirts and snapbacks, Hollister T-shirts, and goggle jackets.[98][99] Retro 1980s fashions like snapbacks, skinny acid-wash jeans, baseball caps, baseball jackets, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis, Adidas and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and over-sized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Button-down shirts are often worn fully buttoned.
  • Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting over-sized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.

Cholo and Chicano[edit]

2010s beauty trends[edit]



Women's hairstyles in the early and mid 2010s have been fairly individualistic, although many women keep their hair traditionally long with a side parting. American women favored volumized curly hair, but most European women and girls continued to wear their hair straight, sometimes in retro styles such as the hime cut, bun or French braid inspired by the Hunger Games' Katniss Everdeen.[103] Solid-colored hair is generally considered the most fashionable, although since 2012 it has become increasingly common to dye one's hair in an ombré style. It has also become increasingly fashionable for European, Asian[104] and American women to cut their hair into shorter styles,[105] such as the pixie cut,[106][107] crop[108] or bob cut.[109][110]

Many African-American and Afro-Caribbean British women favor natural, Afro-textured hair in reaction to the damage caused by relaxers which were extremely popular in the 2000s, opting instead for natural products to style their hair.


Example of the pompadour and designer stubble worn by footballer David Beckham, 2012
One Direction member Harry Styles with his iconic hairstyle, his hairstyles changed considerably from a typical curly wings to a long, shaggy surfer styled hair, 2014

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals aged 18–30 wearing businessman's haircuts with side partings,[111] quiffs[112] or slicked back hair.[113][114] These gradually replaced[115] the longer surfer hair and Harry Styles haircuts[116] popular among teenagers and young men since the mid 2000s.[117][118]

For African-American men, mohawk variants of the Afro, 360 Waves and jheri curl are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast. The crew cut still remained popular among Middle Eastern men since the mid-1990s and 2000s.[citation needed]

In 2014, some men wore their hair in a type of topknot or "man bun"[119] reminiscent of the samurai hairstyles[120] in wuxia movies. This trend was popularised by celebrities including actor Orlando Bloom, Jay Leto, TOWIE's Joey Essex,[121] and pop singers Harry Styles[122] and Zayn Malik.


For young girls, tween and teen girls, and college girls the bangs and thin headband combination has remained popular. Braids, side ponytails, and a single chunky side braid are popular styles with longer hair. Side parting hair is popular, and ponytails are often worn when exercising or playing sports. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair are also popular styles in the US, UK, New Zealand and Australia.[123][124]

By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, metalcore, and dubstep fans in the US, inspired by Skrillex.[citation needed] The emo style fringes also went out of fashion around the same time.[125][126]

For boys, teen guys and college guys in The United States, Canada, Australasia, the UK and Korea,[127] the layered short hair style, the buzzed short hairstyle which is blended from the sides to the top,[128] side swept bangs, quiff, and the layered longer hair look are in.[129][130] Also teen guys and college guys have the Blowout (hairstyle) that has been brought back from the 80s and the trend started in 2014.

Makeup and cosmetics[edit]

In Britain, the minimalist makeup, neon 1980s inspired colors, and smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, these went out of fashion as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives.[131]

Body modifications[edit]

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers[132] and blue collar men and women in Britain,[133] Japan,[134] New Zealand and Australia.[135] Old school tattoos were popularised by female celebrities like Kat Von Dee[136] imitating the pinup girls of the 1950s,[137] and by men like footballer David Beckham,[138] pop star Harry Styles[139] or Justin Bieber aspiring for the "tough guy" look.[140] The earrings and tongue piercings[141] that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as stretched piercings, flesh tunnels, lip piercings, and nose piercings, despite the risk of hindering a teenager's career prospects.[142]

Facial hair[edit]

In many western countries, the US, and Eastern Europe,[143] the growing of a full beard became a popular trend amongst young males in the early-to-mid 2010s, with some suggesting this was due to the influence of the hipster subculture and the Movember campaign.[144][145] An increase in facial hair transplants was reported in the United Kingdom in the first three years of the decade,[146] and the trend approached what researchers predicted would be a 'peak' level of desirability.[147][148]


See also[edit]



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  108. ^ Jennifer Hudson
  109. ^ Bob cuts and miniskirts fashionable in Korea
  110. ^ Rose Mcgowan
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  114. ^ 2012 haircuts
  115. ^ Harry Styles: most stylish man of 2012
  116. ^ Hairstyles women love
  117. ^ Worst hairstyles: the Bieber
  118. ^ Man bun
  119. ^ Samurai bun
  120. ^ Joey Essex
  121. ^ Man bun
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  125. ^ MCR say emo is dead
  126. ^ Kim Jong Un haircut popular among Korean college students
  127. ^ War on long hair
  128. ^ http://www.latest-hairstyles.com/kids/boys/10-super-cute-hairstyles.html
  129. ^ [4]
  130. ^ The Kate effect
  131. ^ Willow Smith
  132. ^ Mr and Mrs Vintage UK
  133. ^ Most spectacular tattoos
  134. ^ Australian tattooists
  135. ^ [5]
  136. ^ Kat Von Dee
  137. ^ Beckham tattoo
  138. ^ Harry's butterfly tat
  139. ^ Bieber Tat
  140. ^ Tongue piercing
  141. ^ Look at those lugholes
  142. ^ Beards in Poland
  143. ^ http://m.scotsman.com/news/careless-whiskers-why-beards-are-back-in-fashion-1-3224369
  144. ^ http://www.theguardian.com/commentisfree/2014/apr/16/hipster-beard-guys-growing-a-beard
  145. ^ http://www.dailymail.co.uk/femail/article-2582161/The-Ben-Affleck-effect-4-500-beard-transplants-carried-UK-men-cool-factor.html
  146. ^ http://www.theguardian.com/fashion/2014/apr/16/fashion-conscious-men-warned-we-may-have-reached-peak-beard
  147. ^ Social networking for beard lovers