23red
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| Type | Private |
|---|---|
| Industry | Advertising agency Marketing Integrated communications Branding Partnership Marketing |
| Founded | 2000 |
| Headquarters | London, UK |
| Key people | Jane Asscher, Managing Partner and Chairman Philippa Dunning, Managing Partner and Creative Services Director Tom Huxtable, Managing Director Sean Kinmont, Managing Partner and Creative Director, Robert Steeles, Head of Copy. |
| Services | Creative advertising, integrated communications, brand strategy |
| Website | www.23red.com |
23red is one of the UK's most successful independent brand communications and advertising agencies.
It maintains offices off Pentonville Road in central London .
[edit] History
By October 2000, the dot-com boom had fuelled an explosion of start-ups and mergers of agencies delivering marketing, advertising and digital services throughout the UK.[1] As a result, new companies promising highly creative, interactive solutions rose to challenge existing market leaders.
Tequila Payne Stracey, a London-based direct marketing agency, had grown from a modest five employees in 1991 to more than 300 in 2000.[2] Looking to build a more nimble agency suitable for competing in an emerging, dynamic landscape, Tequila’s Chief Executive Jane Asscher, Managing Director Adam Wylie and Creative Director Sean Kinmont left the business in October 2000 to start a new agency: 23red.
The agency’s founding clients included Ladbrokes, World Rally Championship and PlayStation.
In 2001, Philippa Dunning joined the senior partners as Creative Services Manager, also from Tequila.
23red is a member of Worldwide Partners, a global network of independent marketing, advertising and creative agencies.
23red currently delivers communication programmes to a number of high profile private and public sector clients. Recent projects have included managing Vodafone's F1 Vodafone McLaren Mercedes sponsorship and delivering a global corporate responsibility anti-drink drive campaign featuring Michael Schumacher.
23red also works across various public sector businesses including helping the Department of Health with its high profile 'Change for Life' campaign.
[edit] References and footnotes
- ^ Prism Business Media Inc. (1999). "Sounds Like Team Spirit". http://directmag.com/mag/marketing_sounds_team_spirit/.
- ^ Omnicom Group (2000). "Report". http://ld.livedelivery.com/F/11492/_OC54727633.pdf.
