23red
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| Type | Private |
|---|---|
| Founded | 2000 |
| Headquarters | London, UK |
| Key people | Jane Asscher, Managing Partner and Chairman Adam Wylie, Managing Partner Philippa Dunning, Managing Partner and Creative Services Director Sean Kinmont, Managing Partner and Creative Director |
| Industry | Advertising agency Marketing Branding |
| Services | Brand advertising and communication strategy |
| Website | www.23red.com |
23red is an independent, integrated brand communications and advertising agency based in the UK.
It maintains offices off Pentonville road in central London , Nottingham and Bristol. 23red’s core focus lies in brand advertising, branded content, relationship marketing and brand activation.
[edit] History
By October 2000, the dot-com boom fuelled an explosion of start-ups and mergers of agencies delivering marketing, advertising and digital services throughout the UK.[1] As a result, new companies promising highly creative, interactive solutions rose to challenge existing market leaders.
Tequila Payne Stracey, a London-based direct marketing agency, had grown from a modest five employees in 1991 to more than 300 in 2000.[2] Looking to build a more nimble agency suitable for competing in an emerging, dynamic landscape, Tequila’s Chief Executive Jane Asscher, Managing Director Adam Wylie and Creative Director Sean Kinmont left the business in October 2000 to start a new agency 23red.
The agency’s founding clients included Ladbrokes, World Rally Championship and PlayStation.
In 2001, Philippa Dunning joined the senior partners as Creative Services Manager, also from Tequila.
23red is a member of Worldwide Partners, a global network of independent marketing, advertising and creative agencies.
23red currently works on communication programmes across a number of high profile private and public sector clients. For vodafone it manges it's F1 vodafone McLaren Mercedes sponsorship and for Bacardi Global Brands it delivers the global corporate responsibility anti-drink drive campaign featuring Michael Schumacher. As part of this campaign Michael was recently unveiled as the Stig on the Top Gear television show. It's uncertain if Michael really is the stig, but what is certain is that he knows that drinking and driving do not mix. A message he managed to get across to the Top Gear audience.
23red also works across various public sector businesses including helping the Department of Health with its high profile 'Change for Life" campaign.
[edit] References and footnotes
- ^ Prism Business Media Inc. (1999). "Sounds Like Team Spirit". http://directmag.com/mag/marketing_sounds_team_spirit/.
- ^ Omnicom Group (2000). "Report". http://ld.livedelivery.com/F/11492/_OC54727633.pdf.
