24 Hour Fitness
|Founder(s)||Mark S. Mastrov|
|Headquarters||San Ramon, California, USA|
|Number of locations||400+ |
|Area served||17 U.S. states, 3 international|
|Key people||Elizabeth Blair, CEO|
|Owner(s)||Forstmann Little & Company|
24 Hour Fitness is the world's largest (by memberships) privately owned and operated fitness center chain, and third in number of clubs behind Gold's Gym and Fitness First of the UK. It currently has 425 clubs, 18,000 employees in the U.S.A., and an undisclosed number of employees working in a customer services call-center in the Philippines and another call center in Las Vegas, Nevada. 24 Hour Fitness also employs a collections contracting company located in Jamaica. The corporate office is located in San Ramon, California and a processing center is located in Carlsbad, California. The founder is Mark S. Mastrov, and the CEO is Elizabeth Blair, succeeding Carl Liebert III. 24 Hour Fitness is currently owned by the private equity firm Forstmann Little & Company, since its acquisition in a $1.6 billion leveraged buyout in 2005. 24 Hour Fitness operates a nutritional supplement company, Apex Fitness Group, which is also the distributor of the Bodybugg system. Their motto is "Improving lives through fitness."
The company began in 1983 as a one-club operation called 24 Hour Nautilus. Mark Mastrov and Leonard Schlemm began the firm, with Mastrov and Schlemm remaining to continue its expansion.
CEO Mark Mastrov hired Mark Golob and Dean Moloney as Vice President of Marketing. Golob created promotional campaigns with Pamela Anderson, Arnold Schwarzenegger and Mike Tyson that increased membership and sales. During Moloney's tenure, he and Mastrov, along with Tom Gergley and Golob, began planning an international chain of health clubs.
In 1994, 24 Hour Nautilus partnered with McCown De Leeuw and soon thereafter acquired the Southern California-based Family Fitness Centers chain, renaming the company 24 Hour Fitness.
In 2004, 24 Hour Fitness became a sponsor of the 2004-2008 United States Olympic teams. The sponsorship grants memberships to some U.S. Olympic hopefuls and includes upgrades to some U.S. Olympic Training Centers across the country, including renovation of the facility in Colorado Springs, Colorado, in 2004 to be followed by Lake Placid, New York, and Chula Vista, California.
24 Hour Fitness worked with NBC to develop a reality show, The Biggest Loser, which features 12 to 22 overweight contestants competing to lose weight over several million dollars. The show first aired in late 2004.
From 2005 to 2008, 24 Hour Fitness co-sponsored the Discovery Channel Pro Cycling Team.
SSince April 2011, 24 Hour Fitness membership teams are no longer commission-based.
In August 2012, the owner of 24 Hour Fitness put the 416 location gym chain on the auction block with a price tag reported to have been close to $2 billion. After being courted by various interests for over six months, ultimately in January 2012, the board of directors took 24 Hour Fitness off the market. Offers reportedly fell short of the asking price.
24 Hour Fitness has about 3 million members and more than 420 clubs in 18 states, and some 15 clubs in three Asian countries. Besides the USA, it has centers in Asia (Singapore, Hong Kong, Beijing and Shanghai in China) althrough its wholly owned subsidiary California Fitness, its former centers in Korea, Thailand, Malaysia, and Taiwan (10/1/2010) have closed or been sold off, with franchised gyms in Korea being abruptly closed on contracted members without reimbursement. Its European clubs closed in the early 2000s. Its major competitors in the US are Anytime Fitness, Gold's Gym, Aspen Fitness, and LA Fitness. Its main chain competitors in Asia are Bally Total Fitness, Gold's Gym, True Fitness of Singapore, and the Fitness First chain of the UK.
Its former affiliate California Wow Xperience is a California Fitness offshoot, which formerly had member swap agreements and ran gyms located in Bangkok, Chiang Mai and Pattaya in Thailand, including one female-only club. Celebrity Fitness, yet another gym chain with 24 Hour Fitness roots, is headquartered in Jakarta and runs gyms in Indonesia, Malaysia, and India. Two more California Wow franchises exist in Vietnam, which are run as private gyms, independently of those in Thailand. None of these offshoots compete directly with California Fitness.
The call center for 24 Hour Fitness is run by National Asset Recovery Services, with 24 Hour Fitness Member Services being in the Republic of Panama. Collections services were once handled by Alliance One up until March 2008, when NARS took over collections for 24 Hour Fitness. The NARS collections department is out of Montego Bay, Jamaica.
On July 31, 2007, 24 Hour Fitness settled a class-action lawsuit brought against it by 1.8 million current and former members. The plaintiffs claimed damages for the continuation of automatic withdrawals by 24 Hour Fitness, long after their monthly memberships were canceled by request. In McCardle vs 24 Hour Fitness USA, Inc., the Alameda County Court ruled in favor of the plaintiffs of the class-action lawsuit. In 2010,the court found that 24 Hour Fitness did not act in good faith after denying members who purchased an "All Club" membership access to rebranded locations without additional fees not disclosed in the original contract.
Six former employees of 24 Hour Fitness filed a separate class-action lawsuit on July 13, 2010. This lawsuit was brought in the State of California pursuant to allegations that 24 Hour Fitness discriminated based on race and gender in their promotion practices. The claimants are either females, minorities, or both.
As of March 2, 2013[update], 805 complaints had been registered against 24 Hour Fitness with the Better Business Bureau in the previous three years, 276 in the previous 12 months. 24 Hour Fitness has an A+ rating with the private non-governmental organization.
- "About Us" (Press release).
- Better Business Bureau Company Profile
- Young, Eric (September 13, 2013). "24 Hour Fitness names new CEO". San Francisco Business Times (bizjournals.com).
- Ross, Andrew (Aug. 2, 2012). "24 Hour Fitness, healthy chain, for sale". San Francisco Chronicle. Retrieved 14 April 2013.
- Dezember, Ryan (Jan. 31, 2013). "24 Hour Fitness Sale Misfires". Wall Street Journal. Retrieved 14 April 2013.
- 24 Hour Fitness Renews USOC Sponsorship press release
- "Settles in Class-Action Law Suit". San Francisco Business Times. Jul 31, 2007. Retrieved 6 March 2013.
- "24 Hour Fitness Health Club Membership Cancellation and Electronic Funds Transfer EFT Class Action Settlement". Class Action Law Suites in the News. Retrieved 7 March 2013.
- "Courts Find for Plantiffs Against 24 Hour Fitness". Superior Court of the State of California, County of Alameda. Retrieved 6 March 2013.
- "Case Settlement Website". Gilardi & Co. LLC. Retrieved 7 March 2013.
- Lewis, Feinberg, Lee, Renaker & Jackson, P.C. "Discrimintion Class Action Filed". Alameda County Clerk of Civil Court. Retrieved 6 March 2013.
- Watt, Brian (July 13, 2010). "24 Hour Fitness employees file discrimination suit". Southern California Public Radio. Retrieved 7 March 2013.
- Better Business Bureau Complaint Review
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