The 24 hour news cycle (or 24/7 news cycle) refers to 24-hour investigation and reporting of news, concomitant with fast-paced lifestyle of modern societies. The vast amount of news resources available in modern society have increased competition for audience and advertiser attention, prompting media providers to deliver the latest news in the most compelling manner in order to remain ahead of competitors. Television, radio, print, online, and now apps for news all have different broadcasters who want to remain relevant to their audiences and deliver news first.
The 24-hour news cycle arrived with the advent of cable television channels dedicated to news and brought about a much faster pace of news production with an increased demand for stories that can be presented as continual news with constant updating. This was a contrast with the day-by-day pace of the news cycle of printed daily newspapers. A high premium on faster reporting would see a further increase with the advent of online news.
A complete news cycle consists of the media reporting on some event, followed by the media reporting on public and other reactions to the earlier reports. The advent of 24-hour cable and satellitetelevision news channels and, in more recent times, of news sources on the World Wide Web (including blogs), considerably shortened this process.
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