|Founded||1 April 1991|
History and profile
The newspaper, part of the 168 Chasa (168 Hours) Press Group founded by Petyo Blaskov, was launched in April 1991, a few months after the success of the 168 Hours weekly newspaper. The well-designed tabloid format and the colloquial, somewhat derisive, writing style of 24 Chasa quickly gained wide popularity. Along with briefly presented news, the daily offers much entertaining reading and some quite insightful analyses. By offering high salaries and relative freedom from party biases, the 168 Hours Press Group attracted some of the most talented Bulgarian journalists. It also recruited many young beginning journalists who were trained on the job to become stop-at-nothing news hunters (often at the expense of precision). Intellectuals and politicians are tempted to contribute to the press group's publications because of the high circulation guaranteed for their ideas.
One of the most popular features in the newspaper is the daily cartoon Ivancho i Mariyka, drawn by the well-known Bulgarian cartoonist Ivaylo Ninov. The newspaper also introduced the comic strip format to the Bulgarian readers by publishing Vlad Kolarov's Phil the Cat.
The 1994 circulation of the paper was 320,000 copies.