2D Boy

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2D Boy
Type Private
Industry Interactive entertainment
Founded 2006 (2006)
Founder(s) Kyle Gabler
Ron Carmel
Headquarters San Francisco, California, U.S.
Products World of Goo
Website 2DBoy.com

2D Boy is an American independent video game development company founded by former Electronic Arts employees Kyle Gabler and Ron Carmel.[1]

Their first release was World of Goo,[2] a physics-based puzzle game built around the idea of creating large structures using balls of goo. The game was released for PC and Wii at the same time. The game won the Independent Games Festival 2008 Innovation Award as well as the 2008 Technical Excellence Award, and was nominated for the festival's Seumas McNally grand prize.[3] World of Goo gained a great deal of media attention after celebrating the one-year anniversary of its release with a "pay whatever you think it is worth" scheme, where customers could name their own price (for a limited time) rather than paying the normal set price of US$20.[1]

On July 6, 2010, 2D Boy, Capybara Games, and thatgamecompany started a program called the "Indie Fund", which aims to support game development, by helping independent developers become financially independent.

In December 2010, an iPad and iPhone version of World of Goo called "World of Goo HD" was approved by Apple and entered the App Store. At first, it was priced at $9.99, but was later dropped to $4.99.

On April 14, 2011, a lower-priced, iPhone-only app simply called "World of Goo" was released on the App Store.

On November 28, 2011, an Android version was released on the Android Market. It reached 50,000 sales in a week.

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