2SM

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2SM
2SM Radio Station Logo.jpg.png
Broadcast area Sydney
Frequency 1270 KHz AM (1931–1978)
1269 KHz AM (1978–)[1]
First air date 24 December 1931[1]
Format Talk radio, sport, easy listening
Power 5 kW[2]
Former callsigns Gold 1269 (1994–1995)
Kick AM (1995–1996)
Owner Broadcast Operations Group
(Radio 2SM Pty Ltd[1])
Website http://2sm.com.au

2SM is an Australian radio station, licensed to and serving Sydney, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign was taken from Sydney's St Mark's Church (not as many believe[who?] from St Mary's Cathedral).

2SM's programs are heard across the 2SM Super Radio Network in regional New South Wales and Queensland, consisting of 32 AM and FM stations.

History[edit]

The station was opened by Archbishop Kelly on 24 December 1931, and was owned by the Roman Catholic Church.[3] Religious programming was, for most part, not its focus and it was a leading force in the Sydney radio scene. In the 70s it dominated popular music radio in Sydney and was at or near the top of the ratings.

The introduction of new AM station, 2WS, in 1978, and FM stations 2DAY and 2MMM at the start of the 1980s saw 2SM's glory days end. In the early 1980s the station retained reasonable ratings with contemporary music formats and slogans such as "More Music", "Rock of the 80s" and "The Power". In 1988 the station dropped its Top 40 format as well as the 2SM brand when it become "Lite & Easy 1269". Its final rating as a Top 40 station had been 6.9%. The years since have seen its format undergo numerous changes, including easy listening and country formats (KICK AM). The ratings never again surpassed 4%

In the 90s, the station regained its original callsign (2SM) and recorded some of the lowest ratings ever by a Sydney commercial radio station. In February 1992 a commercial syndicate headed by John Brown attempted to purchase the station.[4][5] In July the station was finally sold to Wesgo, who sacked the entire on air staff and put the station into automation.[6] Wesgo relaunched the station with a country music format in October.[7] With the station still last place in the ratings, it went back to easy listening in May 1994, adopting the new name Gold 1269 and by Survey 8 1994 hit the heights of 7.1.[8] In late 1994 Wesgo was purchased by Australian Provincial Newspapers, who later purchased the Australian Radio Network in March 1995, requiring some stations to be sold due to media ownership rules.[9] The station was sold to Kick Media, headed by former INXS manager, Chris Murphy.[10] It was rebranded Kick AM in mid-October with a format comprising country, rock and blues.[11] RG Capital Radio Network bought a 40% stake in February 1996.[12] By the end of 1996 the station still had low ratings, causing the owners to relaunch it on Christmas Eve 1996 as The New 2SM, with a format of hits from the 60s to 80s.[13]

In 2002 the night time show, hosted by Graeme Gilbert, scored a rating of just 0.1%, the lowest rating ever recorded for a commercial program in a metro market in Australia. 2SM subsequently withdrew from the Sydney radio ratings.

Line-up[edit]

Monday-Friday

Weekends

  • Classic Hits Overnight (Saturday and Sunday, 12am to 4am)
  • Hi-Tide Fishing Show (Saturday and Sunday mornings 4am to 7am)
  • Straight Talk With Poppy Savakis (Saturday 7am to 12pm, Sunday 12pm to 6pm)
  • Talkin Sport (Saturday 12pm to 6pm)
  • Carter Edwards Country (Saturday and Sunday 6pm to 12am)
  • John Carroll Sunday Morning (8am to 12pm)

See also[edit]

References[edit]

  1. ^ a b c "Commercial Radio Broadcasting Licences". Australian Communications and Media Authority. 21 November 2007. Retrieved 24 December 2007. 
  2. ^ Radio and Television Broadcasting Stations. Australian Communications and Media Authority: October 2011. p. 8.
  3. ^ "BROADCASTING STATION. 2SM (ST. MARY'S.)". The Sydney Morning Herald. 26 December 1931. p. 6. Retrieved 26 April 2010. 
  4. ^ Watson, Bronwyn (14 February 1992). "New Boss Silent on 2SM's Future". Sydney Morning Herald. p. 4. Retrieved 26 April 2010.  |chapter= ignored (help)
  5. ^ Lecky, Sue (22 May 1992). "Church Ends Talks on Sale of Radio Station". Sydney Morning Herald. p. 27. Retrieved 26 April 2010.  |chapter= ignored (help)
  6. ^ Lecky, Sue (4 July 1992). "DJs Fired as 2SM Turns up the Muzak". Sydney Morning Herald. p. 1. Retrieved 26 April 2010.  |chapter= ignored (help)
  7. ^ "Sydney station takes the country road. (2SM radio station features country music) (Radio)". Billboard 104 (45): 72. 7 November 1992. ISSN 0006-2510. 
  8. ^ Lecky, Sue (9 May 1994). "2SM Lights Out as City Station Gives up on Country". Sydney Morning Herald. p. 2. Retrieved 26 April 2010.  |chapter= ignored (help)
  9. ^ "O'Reilly Link Firm Sells Radio Stations.". Irish Times. 11 August 1995. 
  10. ^ Lecky, Sue (11 August 1995). "Ex-INXS Manager Is Going For Gold". Sydney Morning Herald. p. 3. Retrieved 26 April 2010.  |chapter= ignored (help)
  11. ^ Freeman, Jane (11 September 1995). "Kick Radio". Sydney Morning Herald. p. 6.  |chapter= ignored (help)
  12. ^ Strickland, Katrin (1 October 1996). "SPIN MASTER". The Australian. p. 23. 
  13. ^ Freeman, Jane (6 January 1997). "Sultan of Breakfast Swing Puts His Zing into 2SM's Zipper". Sydney Morning Herald. p. 5. Retrieved 26 April 2010.  |chapter= ignored (help)

External links[edit]