2 On

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"2 On"
Single by Tinashe featuring Schoolboy Q
from the album Aquarius
Released January 21, 2014 (2014-01-21)
Format Digital download
Recorded 2013
Genre Electro-R&B
Length 3:51
Label RCA
Writer(s)
Producer(s)
Certification Platinum (RIAA)
Tinashe singles chronology
"Vulnerable"
(2013)
"2 On"
(2014)
"Pretend"
(2014)
Schoolboy Q singles chronology
"Break the Bank"
(2014)
"2 On"
(2014)
"Studio"
(2014)
Music video
"2 On" on YouTube

"2 On" is a song by American singer-songwriter Tinashe, released on January 21, 2014, as her commercial debut single. The song, which was produced by West Coast hip hop producer DJ Mustard, Jon Redwine, and DJ Marley Waters, features a guest verse from Los Angeles-based rapper Schoolboy Q. The song also serves as the lead single from her debut album Aquarius (2014).[1]

Background and composition[edit]

A 23-second sample of "2 On" by Tinashe featuring Schoolboy Q, where the chorus is heard.

Problems playing this file? See media help.

"2 On" is an electro-R&B song written by Tinashe, Schoolboy Q and Bobby Brackins and produced by DJ Mustard, Jon Redwine and DJ Marley Waters.[2][3] It is nightclub-oriented, which contrasts with Tinashe's previous work such as her 2013 mixtape Black Water. She stated: "I wanted '2 On' to be transitional, so people get used to the idea of, 'She can make songs that can play on the radio, and she can still make songs that I can vibe out to in my car.'"[4] In May 2014, Drake and OB O'Brien released a remix of "2 On" titled "2 On/Thotful".[5][6] Although the song became her first hit and got a lot of people buzzing about the song, some listeners didn't really understand the concept of the meaning of "2 On." She spoke with VladTV to address this by saying "2 On is basically a new way of saying turn up. Being super hyped up with your friends when going out. I just wanted to come up with a fresh phrase that people can catch on to."[7] The song samples Sean Paul's "We Be Burnin'" towards the end.[8]

Release and critical reception[edit]

"2 On" was released worldwide as a music download by RCA Records on January 21, 2014.[9][10][11] It impacted US rhythmic contemporary and urban contemporary radio on March 18, 2014.[12][13] The song has peaked at number 24 on the Billboard Hot 100, number 53 on the UK Singles Chart and stayed at number 1 for four weeks on the Billboard Rhythmic Charts. As of August 8, 2014, "2 On" has sold 473,000 downloads in the US.[4]

Upon release "2 On" was met with generally positive reviews from music critics. J. Leeds of the online publication Idolator praised the song's production calling it a "It a club thumper" and comparing the music video choreography to Janet Jackson and Britney Spears.[14] Tom Breihan of Stereogum commented on the throwback feel from the track saying "2 On recreates some of the tropes of the late-’90s/early-’00s teenpop/R&B crossover era, but it does it within quotes" and also comparing the video having an Aaliyah vibe on it.[15]

Live performances[edit]

Tinashe first performed the song at SXSW Festival 2014. Also, at the Power 106 LA concert, Capital Xtra, Rinse FM, V100.7/Milwaukee's Family Affair, The Vipor Room and Hot 97's Who's Next. Drake also invited her on stage to perform the remix to the song in Houston.[16] Tinashe performed the song on The Wendy Williams Show on July 21, 2014.[17]

Music video[edit]

The song's official music video, directed by Hannah Lux Davis, was released on March 24, 2014.[18]

Charts[edit]

Chart (2014) Peak
position
Australia (ARIA)[19] 87
Australia Hitseekers (ARIA)[19] 8
Belgium (Ultratip Flanders)[20] 38
Belgium Urban (Ultratop Flanders)[21] 23
Canada (Canadian Hot 100)[22] 74
Canada CHR/Top 40 (Billboard)[23] 46
France (SNEP)[24] 180
UK Singles (Official Charts Company)[25] 127
UK R&B (Official Charts Company)[26] 19
US Billboard Hot 100[27] 24
US Hot R&B/Hip-Hop Songs (Billboard)[28] 5
US Mainstream Top 40 (Billboard)[29] 22
US Rhythmic (Billboard)[30] 1

Year-end charts[edit]

Chart (2014) Peak
position
US Billboard Hot 100[27] 65

Certifications[edit]

Region Certification Sales/shipments
United States (RIAA)[31] Platinum 1,000,000*

^shipments figures based on certification alone

Release history[edit]

Country Date Format Label
Worldwide[9][10][11] January 21, 2014 Digital download RCA Records
United States March 18, 2014 Rhythmic contemporary[12]
Urban contemporary[13]
July 30, 2014 Mainstream airplay[32]

References[edit]

  1. ^ "Tinashe Announces 'Aquarius' Album + Collaborations with Future & A$AP Rocky". Dope Avenue. April 3, 2014. Retrieved July 12, 2014. 
  2. ^ Stern, Brad (January 14, 2014). "Tinashe, Destiny’s Child, Nadia Ali + More: 5 Must-Hear Pop Songs Of The Week". MTV. Retrieved April 15, 2014. 
  3. ^ "RCA Records Recording Artist Tinashe Premieres Video For "2 On" Featuring Schoolboy Q On VEVO" (Press release). New York: RCA Records. March 24, 2014. Archived from the original on June 12, 2014. 
  4. ^ a b Tardio, Andrea (August 31, 2014). "Hip Hop Singles Sales This Week". Hip-hop DX. Retrieved August 30, 2014. 
  5. ^ Platon, Adelle (May 12, 2014). "Listen: OB O'Brien & Drake Remix Tinashe In '2 On/ Thotful'". Vibe. Retrieved June 12, 2014. 
  6. ^ Markman, Rob (May 15, 2014). "Drake's '2 On'? Tinashe Prefers Her Version — Just A Little Bit". MTV News. Retrieved June 12, 2014. 
  7. ^ "Exclusive! Tinashe: "'2 On' is the New 'Turn Up'"". Vlad TV. April 11, 2014. Retrieved July 12, 2014. 
  8. ^ "Tinashe feat. ScHoolboy Q's 2 On sample of Sean Paul's We Be Burnin' - WhoSampled". WhoSampled. Retrieved December 7, 2014. 
  9. ^ a b "2 On (feat. Schoolboy Q) – Single". United States: iTunes Store (Apple). Retrieved June 5, 2014. 
  10. ^ a b "2 On (feat. Schoolboy Q) – Single". New Zealand: iTunes Store (Apple). Retrieved June 5, 2014. 
  11. ^ a b "2 On (feat. Schoolboy Q) – Single". Kenya: iTunes Store (Apple). Retrieved June 5, 2014. 
  12. ^ a b "Top 40 Rhythmic Future Releases". All Access Music Group. Archived from the original on March 16, 2014. 
  13. ^ a b "Urban/UAC Future Releases". All Access Music Group. Archived from the original on March 16, 2014. 
  14. ^ "The 20 Best Albums, EPs & Singles Of 2014 (So Far): January – June Releases - Music News, Reviews, and Gossip on Idolator.com". Music News, Reviews, and Gossip on Idolator.com. Retrieved December 7, 2014. 
  15. ^ "Tinashe – “2 On” (Feat. Schoolboy Q) Video - Stereogum". Stereogum. Retrieved December 7, 2014. 
  16. ^ "Drake Brings Out Wiz Khalifa, Big Sean, & Tinashe at HAW Concert". Rap-Up.com. June 14, 2014. Retrieved July 12, 2014. 
  17. ^ "Tinashe performs '2 On' on 'Wendy Williams'". Rap-Up. July 21, 2014. Retrieved July 21, 2014. 
  18. ^ "Video: Tinashe f/ Schoolboy Q – '2 On'". Rap-Up. March 24, 2014. Retrieved April 15, 2014. 
  19. ^ a b "The ARIA Report - Issue #1279" ARIA Top 100 Singles. National Library of Australia. Retrieved September 5, 2014.
  20. ^ "Ultratop.be – Tinashe feat. Schoolboy Q – 2 On" (in Dutch). Ultratip.
  21. ^ "Ultratop.be – Tinashe feat. Schoolboy Q – 2 On" (in Dutch). Ultratop Urban.
  22. ^ "Tinashe Album & Song Chart History" Canadian Hot 100 for Tinashe.
  23. ^ "Tinashe Album & Song Chart History" Billboard Canada CHR/Top 40 for Tinashe.
  24. ^ "Lescharts.com – Tinashe feat. Schoolboy Q – 2 On" (in French). Les classement single.
  25. ^ Zywietz, Tobias (February 2, 2014). "Chart Log UK: New Entries Update - 1.02.2014 (wk4)". zobbel.de. Retrieved October 3, 2014. 
  26. ^ "Archive Chart: 2014-02-08" UK R&B Chart.
  27. ^ a b "Tinashe Album & Song Chart History" Billboard Hot 100 for Tinashe.
  28. ^ "Tinashe Album & Song Chart History" Billboard Hot R&B/Hip-Hop Songs for Tinashe.
  29. ^ "Tinashe Album & Song Chart History" Billboard Pop Songs for Tinashe. Retrieved April 10, 2014.
  30. ^ "Tinashe Album & Song Chart History" Billboard Rhythmic Songs for Tinashe. Retrieved April 10, 2014.
  31. ^ "American single certifications – Tinashe – 2 On". Recording Industry Association of America.  If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  32. ^ "Home > Top 40/Mainstream > Future Releases". All Access. Archived from the original on July 14, 2014. Retrieved July 14, 2014.