2nd Avenue (television channel)

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2nd Avenue
Type Broadcast commercial television network
Country Philippines
Availability Nationwide
Founded December 15, 2005
by Wilson Tieng
Slogan Women First
Broadcast area
Owner Rajah Broadcasting Network
Solar Entertainment Corporation
(under the Tieng family)
Key people
Ramon S. Ang (Apart owner of Solar Entertainment Corporation)
Ramon Jacinto (owner, Rajah Broadcasting Network)
Beatriz Jacinto-Colamonici (EVP, Rajah Broadcasting Network)
Launch date
December 15, 2005
Former names
ETC 2nd Avenue
22 (UHF) (Digital test broadcast)
29 (UHF)
Sister channels
Affiliation RJTV 29
Official website
2nd Avenue Facebook page
Language English (main)
Filipino (secondary)

Analog RJTV Channel 29
Metro Manila
Digital Channel 22
(Digital test broadcast)
Available on its relay and affiliate stations See RJTV stations nationwide.
Cignal Digital TV Channel 28
SkyCable Channel 19 (Digital)
Destiny Cable Channel 29 (Analog)
Channel 19 (Digital)
Cable Star Iloilo Channel 38
Cablelink Channel 35
Parasat Cable TV Channel 59
Mountain View Satellite Corporation Channel 40
Caceres Cable TV (Naga City) Channel 35
New Bacolod Cable TV Channel 63
Available in over 160 cable operators nationwide Check local listings for channels

2nd Avenue (formerly ETC 2nd Avenue) is a television network in the Philippines owned by Solar Entertainment Corporation (SEC) under the Tieng family. It is the main content provider of Rajah Broadcasting Network. It is currently broadcast via DZRJ-TV, UHF Channel 29 in Mega Manila and other regional relay television stations in the Philippines.

The channel's broadcast facilities are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City and Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City and the transmitter is located at Brgy. San Roque Purok 19, San Lorenzo Ruiz St., Antipolo City. 2nd Avenue operates on Free TV on Weekdays from 5:00 AM to 1:00 AM and Saturday and Sunday from 6 AM to 1 AM, while it operates on cable, satellite and internet TV 24 hours a day, 7 days a week.

As of January 1, 2008, 2nd Avenue ceased to air over SkyCable. However, it is still available over UHF Channel 29 on RJTV (Channel 19 on SkyCable and Channel 29 on Destiny Cable). Dream Satellite TV had stopped airing the channel effective February 2009.[1] 2nd Avenue returned on Dream Satellte TV on channel 21 effective May 1, 2009 but removed on October 2011.


Logo prior used from January 17, 2007 to January 17, 2011.
logo used from January 18, 2011 to April 26, 2014

2nd Avenue (formerly ETC 2nd Avenue) is a general entertainment channel in the Philippines, owned by Solar Entertainment Corporation. ETC 2nd Avenue launched December 15, 2005 and started test broadcasts.

Move to free TV[edit]

On the first day of 2008, Solar Entertainment and Rajah Broadcasting Network signed a contract and 2nd Avenue made its debut on RJTV stations nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows.[2] A new on-air look and new shows has been announced by 2nd Avenue and will be done on March 21, 2008.


2nd Avenue's programming consists of drama series, lifestyle, entertainment news, talk shows, sitcoms, reality shows, movies, infomercials, and cooking shows.


Branding Slogan Years Active Description
ETC 2nd Avenue You're on ETC 2nd Avenue! 2005 - 2006 ETC 2nd Avenue's official slogan
ETC 2nd Avenue Everybody's Watching 2006 - January 16, 2007 ETC 2nd Avenue's second slogan
2nd Avenue Entertainment Without Borders January 17, 2007 - December 31, 2007 2nd Avenue's third slogan its rebranding as 2nd Avenue
2nd Avenue Urban Entertainment 2007 2nd Avenue's fourth slogan
2nd Avenue New Neighbors. New Destination. Same Avenue. January 1, 2008 2nd Avenue's fifth slogan
2nd Avenue Redefined Entertainment. 2008 2nd Avenue's sixth slogan
2nd Avenue We make TV worth watching. 2008 2nd Avenue's seventh slogan
2nd Avenue You're on 2nd Avenue! 2008 2nd Avenue's eighth slogan
2nd Avenue The channel for today's Urbanite 2009 - September 2, 2012 2nd Avenue's ninth slogan
2nd Avenue A Dash of Life September 3, 2012 - April 26, 2014 2nd Avenue's tenth slogan
2nd Avenue Women First April 27, 2014 - present 2nd Avenue's eleventh slogan

Affiliate and relay stations[edit]

Main article: 2nd Avenue stations

See also[edit]


External links[edit]