2nd Avenue (television channel)
|Logo used since April 27, 2014|
|Type||Broadcast commercial television network|
|Founded||December 15, 2005
by Wilson Tieng
|Owner||Rajah Broadcasting Network
Solar Entertainment Corporation
(through by The Tieng Families)
|Ramon Jacinto (owner, Rajah Broadcasting Network)
Beatriz Jacinto-Colamonici (EVP, Rajah Broadcasting Network)
|December 15, 2005|
|ETC 2nd Avenue|
|22 (UHF) (Digital test broadcast)|
|Analog||RJTV Channel 29
(Digital test broadcast)
|Broadcaster on its relay and affiliate stations||Other regional TV stations|
|Cignal Digital TV||Channel 28|
|SkyCable||Channel 19 (Digital)|
|Destiny Cable||Channel 29 (Analog)
Channel 19 (Digital)
|Cable Star Iloilo||Channel 38|
|Parasat Cable TV||Channel 59|
|Mountain View Satellite Corporation||Channel 40|
|Caceres Cable TV (Naga City)||Channel 35|
|New Bacolod Cable TV||Channel 63|
|Available on most Filipino cable systems||Check Local Listings for channels|
2nd Avenue (formerly ETC 2nd Avenue) is a television network in the Philippines owned by Solar Entertainment Corporation (SEC) through by The Tieng Families. is the main content provider of Rajah Broadcasting Network. Its currently broadcast via its flagship TV station DZRJ-TV, UHF Channel 29 in Mega Manila and other regional relay television stations in the Philippines.
This station's broadcast facilities are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City and Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City and transmitters at Brgy. San Roque Purok 19, San Lorenzo Ruiz St., Antipolo City. 2nd Avenue operates on Free TV on Weekdays from 5:00 AM to 1:00 AM and Saturday and Sunday from 6 AM to 1 AM, while it operates on cable, satellite and internet TV 24 hours a day, 7 days a week.
As of January 1, 2008, 2nd Avenue ceased to air over SkyCable. However, it is still available over UHF Channel 29 on RJTV (Channel 19 on SkyCable and Channel 29 on Destiny Cable). Dream Satellite TV had stopped airing the channel effective February 2009. 2nd Avenue returned on Dream Satellte TV on channel 21 effective May 1, 2009 but removed on October 2011.
2nd Avenue (formerly ETC 2nd Avenue) is a general entertainment channel in the Philippines, owned by Solar Entertainment Corporation. ETC 2nd Avenue launched December 15, 2005 and started test broadcasts.
Move to free TV
On the first day of 2008, Solar Entertainment and Rajah Broadcasting Network signed a contract and 2nd Avenue made its debut on RJTV stations nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows. A new on-air look and new shows has been announced by 2nd Avenue and will be done on March 21, 2008.
2nd Avenue's programming consists will be about offers dramas, general news & information, game shows, lifestyle, entertainment news, talk shows, sitcoms, and reality shows and local newscasts, current affairs, valerity, Informercials, cooking show and religious programs such as blocktimer.
|ETC 2nd Avenue||You're on ETC 2nd Avenue!||2005 - 2006||ETC 2nd Avenue's official slogan|
|ETC 2nd Avenue||Everybody's Watching||2006 - January 16, 2007||ETC 2nd Avenue's second slogan|
|2nd Avenue||Entertainment Without Borders||January 17, 2007 - December 31, 2007||2nd Avenue's third slogan its rebanding as 2nd Avenue|
|2nd Avenue||Urban Entertainment||2007||2nd Avenue's forth slogan|
|2nd Avenue||New Neighbors. New Destination. Same Avenue.||January 1, 2008||2nd Avenue's fifth slogan|
|2nd Avenue||Redefined Entertainment.||2008||2nd Avenue's sixth slogan|
|2nd Avenue||We make TV worth watching.||2008||2nd Avenue's seventh slogan|
|2nd Avenue||You're on 2nd Avenue!||2008||2nd Avenue's eighth slogan|
|2nd Avenue||The channel for today's Urbanite||2009 - September 2, 2012||2nd Avenue's ninth slogan|
|2nd Avenue||A Dash of Life||September 3, 2012 - April 26, 2014||2nd Avenue's tenth slogan|
|2nd Avenue||Women First||April 27, 2014 - present||2nd Avenue's eleventh slogan|
Affiliate and relay stations
- Main article: 2nd Avenue stations
- Rajah Broadcasting Network
- ETC (SEC's local women-oriented channel, 2nd Avenue's sister channel)
- Solar Entertainment Corporation (through by The Tieng Families)