2nd Avenue (television channel)

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2nd Avenue
Type Broadcast commercial television network
Country Philippines
Availability Nationwide
Founded December 15, 2005
Slogan Women First
Broadcast area
Owner Rajah Broadcasting Network
Solar Entertainment Corporation
(under the Tieng family)
Key people
Ramon S. Ang (Apart owner of Solar Entertainment Corporation)
Ramon Jacinto (owner, Rajah Broadcasting Network)
Beatriz Jacinto-Colamonici (EVP, Rajah Broadcasting Network)
Launch date
December 15, 2005
Former names
ETC 2nd Avenue
22 (UHF) (Digital test broadcast)
29 (UHF)
Sister channels
Affiliation Rajah Broadcasting Network
Official website
2nd Avenue Facebook page
2nd Avenue on Solar Entertainment site
Language English (main)
Filipino (Tagalog) (secondary)

Analog RJTV Channel 29
Metro Manila
Digital Channel 22
(Digital test broadcast)
Available on its relay and affiliate stations See RJTV stations nationwide.
Cignal Digital TV Channel 28
SkyCable Channel 19 (Digital)
Destiny Cable Channel 29 (Analog)
Channel 19 (Digital)
Cablelink Channel 35
Cable Star Iloilo (Iloilo) Channel 38
Parasat Cable TV (Cagayan De Oro City) Channel 59
Mountain View Satellite Corporation (Baguio) Channel 40
Caceres Cable TV (Naga City) Channel 35
New Bacolod Cable TV Channel 63
SkyCable Laoag, Tugeugarao, Baguio, Dagupan, Pampanga, Bulacan, Laguna, Cavite, Batangas, Lucena City, Palawan, Naga, Legazpi, Iriga, Kalibo, Roxas, Iloilo, Bacolod, Cebu, Dumaguete, Tacloban, Zamboanga, Dipolog, Pagadian, Iligan, Butuan, Cagayan De Oro, Surigao, Davao, General Santos, Cotabato Channel 21
Available in over 160 cable operators nationwide Check local listings for channels

2nd Avenue (formerly ETC 2nd Avenue) is a television network in the Philippines owned by Solar Entertainment Corporation. It is the main content provider of Rajah Broadcasting Network, which is currently broadcast via DZRJ-TV UHF Channel 29 in Mega Manila and other regional originating and relay stations in the Philippines.

The network broadcast facilities are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City, while the network alternate studios are located at Upper Ground Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, while its transmitter is located at Brgy. San Roque, Sumulong Highway, Antipolo City, province of Rizal. Broadcasting 19 hours from weekdays from 5 AM to 12 MN, 18 hours on Saturday from 6 AM to 12 MN and 19 hours on Sunday from 5 AM to 12 MN. while operating 24 hours a day on cable, satellite and internet TV via video-on-demand service Blink. Except Holy Week of each year where it signs-off at 12 MN on Good Friday and resume transmissions until 6 AM on Black Saturday.


Logo prior used from January 17, 2007 to January 17, 2011.
logo used from January 18, 2011 to April 26, 2014

Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.

In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows, particularly music programs RJ Sunday Jam and Thank God, It's RJ.[1]


Currently targeting an older female demographic, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies and infomercials.

Affiliate and relay stations[edit]

Main article: 2nd Avenue stations

See also[edit]


External links[edit]