2nd Avenue (television channel)

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2nd Avenue
2nd Avenue 2014 logo.jpg
Logo used since April 27, 2014
Launched December 15, 2005 as ETC 2nd Avenue
January 17, 2007 as 2nd Avenue
Owned by Rajah Broadcasting Network, Inc.
Solar Television Network
Picture format 480i (SDTV) (NTSC)
Slogan Women First
Country Philippines
Language English (main)
Filipino (secondary)
Broadcast area Nationwide
Headquarters Quezon City
Mandaluyong City, Philippines
Sister channel(s) Solar News Channel
Website www.2ndavenue.com.ph
Analog RJTV Channel 29
Metro Manila
Broadcaster on its relay and affiliate stations Other regional TV stations
Cignal Digital TV Channel 28
SkyCable Channel 19 (Digital)
Destiny Cable Channel 29 (Analog)
Channel 19 (Digital)
Cable Star Iloilo Channel 38
Cablelink Channel 35
Parasat Cable TV Channel 59
Mountain View Satellite Corporation Channel 40
Caceres Cable TV (Naga City) Channel 35
New Bacolod Cable TV Channel 63
Available on most Filipino cable systems Check Local Listings for channels

2nd Avenue (formerly ETC 2nd Avenue) is a television network in the Philippines owned by Rajah Broadcasting Network and Solar Entertainment Corporation's a subsidiary of Solar Television Network. Its currently is the flagship station DZRJ-TV, UHF Channel 29 in Mega Manila and other regional TV stations in the Philippines. This station studios are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City and Solar Media Center, Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City and transmitters at Brgy. San Roque Purok 19, San Lorenzo Ruiz St., Antipolo City. 2nd Avenue operates on Free TV daily from 5:00 AM to 12:00 MN, while it operates on cable, satellite and internet TV 24 hours a day, 7 days a week.

As of January 1, 2008, 2nd Avenue ceased to air over SkyCable. However, it is still available over UHF Channel 29 on RJTV (Channel 19 on SkyCable and Channel 29 on Destiny Cable). Dream Satellite TV had stopped airing the channel effective February 2009.[1] 2nd Avenue returned on Dream Satellte TV on channel 21 effective May 1, 2009 but removed on October 2011.


Logo prior used from January 17, 2007 to January 17, 2011.
logo used from January 18, 2011 to April 26, 2014

2nd Avenue (formerly ETC 2nd Avenue) is a general entertainment channel in the Philippines, owned by Solar Entertainment Corporation. ETC 2nd Avenue launched December 15, 2005 and started test broadcasts.

Move to free TV[edit]

On the first day of 2008, 2nd Avenue made its debut on RJTV 29 and selected cities nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows.[2] A new on-air look and new shows has been announced by 2nd Avenue and will be done on March 21, 2008.


2nd Avenue's programming consists will be about offers dramas, general news & information, game shows, lifestyle, entertainment news, talk shows, sitcoms, and reality shows and local valerity and Informercials programs such as blocktimer.


Branding Slogan Years Active Description
ETC 2nd Avenue You're on ETC 2nd Avenue! 2005 - 2006 ETC 2nd Avenue's official slogan
ETC 2nd Avenue Everybody's Watching 2006 - 2007 ETC 2nd Avenue's second slogan
2nd Avenue Entertainment Without Borders 2007 2nd Avenue's third slogan its rebanding as 2nd Avenue
2nd Avenue Urban Entertainment 2007 2nd Avenue's forth slogan
2nd Avenue New Neighbors. New Destination. Same Avenue. 2008 2nd Avenue's fifth slogan
2nd Avenue Redefined Entertainment. 2008 2nd Avenue's sixth slogan
2nd Avenue We make TV worth watching. 2008 2nd Avenue's seventh slogan
2nd Avenue You're on 2nd Avenue! 2008 2nd Avenue's eighth slogan
2nd Avenue The channel for today's Urbanite 2009 - September 2, 2012 2nd Avenue's ninth slogan
2nd Avenue A Dash of Life September 3, 2012 - April 26, 2014 2nd Avenue's tenth slogan
2nd Avenue Women First April 27, 2014 - present 2nd Avenue's eleventh slogan

Affiliate and relay stations[edit]

Main article: 2nd Avenue stations


External links[edit]