2waytraffic
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| Type | Subsidiary |
|---|---|
| Industry | Television Online games Website development Mobile marketing Mobile entertainment |
| Genre | Interactive entertainment/Television |
| Founded | Hilversum, Netherlands (2004) |
| Founder(s) | Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman |
| Headquarters | Hilversum, Netherlands London, UK New York, USA Budapest, Hungary Stockholm, Sweden Madrid, Spain Kuala Lumpur, Malaysia Kiev, Ukraine |
| Area served | Worldwide |
| Products | Who Wants to Be a Millionaire? |
| Revenue | €29,308,539 (2006) |
| Operating income | €4,436,233 (2006) |
| Profit | €2,923,396 (2006) |
| Total assets | €301,747,019 (2006) |
| Total equity | €104,014,193 (2006) |
| Owner(s) | Sony Pictures Entertainment (Sony Corporation) |
| Employees | 150 (2006) |
| Website | 2waytraffic.com |
2waytraffic is a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman.
The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August.[1][2] The most notable acquisition, however, was that of the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise, in December.[3]
On June 4, 2008, the company became a subsidiary of Sony Pictures Entertainment.[4]
It currently has offices in London, New York, Budapest, Stockholm, and Madrid.
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[edit] Companies by 2waytraffic
[edit] 2waytraffic International, Sony Pictures Television
Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. After SPE acquired 2waytrafic, the international subsidiary became 2waytraffic International, Sony Pictures Television, and is headed by Ed Louwerse.
[edit] Emexus Group
This is a mobile solutions group acquired by 2waytraffic in June 2006, which is now 2waytraffic Mobile.
[edit] Intellygents
Intellygents was established in 2002 by former Endemol employees Kirsten van Nieuwenhuijzen and Mark van Berkel, and acquired by 2waytraffic in August 2006. It is a creative developing company for intelligent entertainment, with formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaire's first spin-off game show 50:50.
[edit] Notes and references
- ^ 2 Way Traffic N.V. Acquisition of Emexus Group B.V., 2waytraffic.com
- ^ Acquisition of Intellygents B.V. strengthens 2waytraffic’s prime time TV offer, 2waytraffic.com
- ^ Completion of Acquisition, 2waytraffic.com
- ^ Sony Pictures Entertainment Completes Acquisition of 2waytraffic, sonypictures.com
[edit] External links
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