|Founded||Hilversum, Netherlands (2004)|
|Founder(s)||Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman|
New York, USA
Kuala Lumpur, Malaysia
|Products||Who Wants to Be a Millionaire?|
|Operating income||€4,436,233 (2006)|
|Total assets||€301,747,019 (2006)|
|Total equity||€104,014,193 (2006)|
|Owner(s)||Sony Pictures Entertainment (Sony Corporation)|
2waytraffic is a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman. It currently has offices in London, New York, Budapest, Stockholm, and Madrid.
The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August. The most notable acquisition, however, was that of the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise, on December 1, 2006.
On March 14, 2007, Celador International Limited was relaunched as 2waytraffic International.
 Sony era
On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic, Embassy Row, Starling, Teleset, and Lean-M. Sony Pictures Television International now operates in-name-only.
 Companies by 2waytraffic
 2waytraffic International, Sony Pictures Television
Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. After SPE acquired 2waytrafic, the international subdiary became 2waytraffic International, Sony Pictures Television, and is headed by Ed Louwerse.
In April 2012, it became "Sony Pictures Television International Formats", with the 2waytraffic logo immediately being replaced by the Sony Pictures Television logo on internationally licensed shows.
 Emexus Group
This is a mobile solutions group acquired by 2waytraffic in June 2006, which is now 2waytraffic Mobile.
Intellygents was established in 2002 by former Endemol employees Kirsten van Nieuwenhuijzen and Mark van Berkel, and acquired by 2waytraffic in August 2006. It is a creative developing company for intelligent entertainment, with formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaire's first spin-off game show 50:50.
 Notes and references
- 2 Way Traffic N.V. Acquisition of Emexus Group B.V., 2waytraffic.com
- Acquisition of Intellygents B.V. strengthens 2waytraffic’s prime time TV offer, 2waytraffic.com
- 2waytraffic wants to be 'Millionaire', backstage.com, Retrieved on May 25, 2012
- "Toy News" New owners take on Celador International and Millionaire brand, toynews-online.biz, Retrieved on July 7, 2012
- "Telecompaper' CIL re-launches as 2waytraffic International telecompaper.com, Retrieved on December 24, 2012
- Sony Pictures Entertainment Completes Acquisition of 2waytraffic, sonypictures.com
- Sony combines TV units, chollywood.org