2×2 (TV channel)
|Launched||November 2, 1989|
|Picture format||4:3 (576i, SDTV)|
|Audience share||2.09% (Jan-Sep 2012, TNS Russia)|
|Slogan||Только для взрослых
|Broadcast area||Moscow, Moscow Oblast, Saint Petersburg, Nizhniy Novgorod, Voronezh, Miass (terrestrial)
Russia, Ukraine, Kazakhstan, Latvia, Georgia (cable networks)
|Natsionalnye Kabelnye Seti||Channel 21|
- Trial period (July - November 1989)
The channel started to broadcast from July 1989, during the trial broadcast was then called "Commercial channel". The air was not fixed, the channel was established by order of the USSR Gosteleradio as a structural subdivision of the GFC (General Directorate of Programs). In the state initially there were four people: Sergey Alexeev (Director), Olga Smirnova, Oleg Grosbeak (Director), Olga Lukasik (administrator)in August, as the administrator of the team joined Sergei Lavrov. The name "2x2" was invented by the same "unit" around the end of July, at the same time, Sergey Lavrov (the only one in the team by the artist) has developed a General style of the channel and the original version of the logo, which with a few changes still exists. At the disposal of the group was only a small room No. 115 on the bar in ASC 3 (Olympic television and radio) and two studios, broadcast and production, BBL 8, and AWSM 6-1. From November 1989 began publishing under his own name. In the air during the advertisement was broadcast music videos "All she want is" group Duran Duran, "Always On My Mind" group Pet Shop Boys, as well as fragments of the concert Space in Moscow.
Controversies and criticism
As the country's largest adult-oriented animation channel, 2×2 is prone to misconsent with the conservative and religious groups, and occasionally with authorities. Since the animation in Russia was traditionally viewed as exclusively children's media, 2×2 has to highlight continually that its programs are not recommended for children.
In February 2008 the Russian Media Culture Protection Department (Rossvyazohrankultura), a regulatory body for TV in Russia, issued warnings about Happy Tree Friends and The Adventures of Big Jeff, claiming that the shows "promote violence and brutality, harm the psychic health and moral development of children, attack the social morality; all of this being a violation of license agreement". The department warned 2×2, which broadcast the shows, to remove them in order to avoid legal issues. 2×2 owners voiced their disagreement, but reluctantly fulfilled the request.
Later that year, activists of the Russian Pentecostalist Church criticized 2×2 for airing South Park and The Simpsons. Their appeal to close 2×2 was rejected by the Russian media officials. On September 24, 2008 the channel's licence was extended for additional 5 years.
In July 2009 2×2 cut a scene from the episode "Free Willzyx" of South Park which depicted Vladimir Putin as "a greedy and desperate leader", prompting "criticism and furious discussion on Russia blogs".
Shows and films airing on 2×2
- "2x2". Retrieved 18 April 2013.
- "Россвязьохранкультура выносит предупреждения редакции телепрограммы «Телеканал 2х2» и ЗАО «Телеканал 2х2»" (in Russian). Russian Media Culture Protection Department. Archived from the original on 2008-03-08.
- "Российские протестанты потребовали закрыть телеканал "2x2"" (in Russian). Lenta.Ru. 2008-03-12. Retrieved 2008-11-16.
- Holdsworth, Nick (2008-10-20). "Russia's 2X2 wins license renewal". Variety. Archived from the original on 26 October 2008. Retrieved 2008-11-20.
- "Russian channel cuts Vladimir Putin scene on 'South Park'". The Daily Telegraph. 2009-07-10. Retrieved 2009-08-03.