360 (rapper)

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360
360 at his Falling and Flying CD signing.jpg
360 at his Falling & Flying CD Signing, Cheltenham, February 2012
Background information
Birth name Matthew James Colwell
Also known as 60, Uncle 6 /Uncle 60, 360 Circles of Hell, 6
Born (1986-07-12) 12 July 1986 (age 28)
Origin Melbourne, Victoria, Australia
Genres Hip hop
Occupations Rapper, singer-songwriter
Years active 2006–present
Labels Inertia, Soulmate/EMI
Associated acts Forthwrite/Pez, Josh Pyke, Gossling, N'fa
Website 360music.com.au

Matthew James Colwell (born 12 July 1986), better known by his stage name 360, is an Australian hip hop artist. On 22 March 2008, he released his debut album, What You See Is What You Get. It was followed on 30 September 2011 by his second album, Falling & Flying, which peaked at No. 4 on the ARIA Albums Chart and was certified platinum. The album provided six charting singles, including "Boys Like You" featuring Gossling, which peaked at No. 3 on the ARIA Singles Chart and was certified 4× platinum. At the ARIA Music Awards of 2012, he was nominated in ten categories and won 'Breakthrough Artist – Release' for Falling & Flying and 'Producer of the Year' for Styalz Feugo's work on that album.

Biography[edit]

360 was born Matthew James Colwell on 12 July 1986.[1][2] He attended Luther College in Melbourne's eastern suburbs and Box Hill Senior Secondary College for his final years of schooling. In February 2007, he signed to Soulmate Records.[3][4] He released his debut album, What You See Is What You Get, in March 2008. An InTheMix reviewer found 360 "not only showcases his hilariously funny comedic side but demonstrates his ability to approach more serious and personal issues, producing a well rounded album".[5]

In a video interview for Peak Street Magazine, 360 described his musical style as a combination of "some pop influences, electro, dubstep, and unintelligent rhymes".[6] On 14 January 2008, 360 released a music video of "Mamma Mia", which depicts his desire for Bec Hewitt and mocked her husband, Lleyton Hewitt, which was the Video of the Week on MySpace.com's Australian hip-hop page.[2][7] 360 described it as a comedic effort, "I wanted to take the piss out of them ... It's not meant to be taken too seriously she's not really my type". Management for the couple dismissed the rapper's effort as "a publicity stunt".[2]

By March 2010, he had signed with Soulmate Records, distributed by EMI Records.[8] In December that year, his single, "Just Got Started" (featuring Pez), was issued.[9] By March the following year, it peaked at No. 59 on the ARIA Singles Chart, and at No. 21 on the related ARIA Urban Singles Chart.[10][11] His second album, Falling & Flying, was released on 30 September 2011,[12] which reached No. 4 on the ARIA Albums Chart.[13] It topped the Australian iTunes charts for three weeks. By October 2012, Falling & Flying was certified platinum by ARIA for shipments of 70,000 units.[14] In November 2011, the fourth single from the album, "Boys Like You" (featuring Gossling), was released, which peaked at No. 3 in February 2012.[13] The track also reached the top 40 on the New Zealand Singles Chart.[15] The single was certified 4× platinum by ARIA for shipments of 280,000 units.[16] His following singles, "Child" (April 2012) and "Run Alone" (August), both reached the ARIA Singles Top 30.[13] "Child" was certified platinum and "Run Alone" received a gold record.[16]

In June 2012, 360 revealed to national youth broadcaster Triple J that he was already working on his third album, describing the upcoming release as "quite a dark album". He described it further, "No one sees behind the scenes and there's been a lot of bad (expletive) going on in my family life and personal life". 360 hinted at a diverse production line-up for the album, saying he has "been getting a gang of beats from all different people".[17]

Collaboration[edit]

360 plays live shows around the world with BAM BAM (Joel Chamaa) and has created collaborative works with Pez as part of a duo, Forthwrite,[18] including a track on the album Good Gracious by producer M-Phazes. 360 also featured on Pez's 2008 single, "The Festival Song", which peaked at No. 14 on the ARIA Australian Singles Chart.[19]

In 2010, 360 started a phenomenon in the Australian hip-hop scene, known as "Rapper Tag",[20][21] on YouTube.[22] Rapper Tag involves one person recording a portion of rap over a looped beat and then passing onto another person to add further rapping. The process is repeated by the second person, and continued.

360 appeared on the self-titled debut album by Canberra producer, Ghosts in the Room, released in September 2012 through Mudd Music and Obese distribution. The track, "Where I Come From", features rappers Iron Solomon and Okwerdz, as well as Kool G Rap.

Achievements and awards[edit]

"Boys Like You" was listed at No. 8 in the Triple J Hottest 100 countdown of 2011.[23] Also that year, 360 was awarded the Channel [V] Oz Artist of the Year, ahead of Guy Sebastian and Short Stack.[24] 360 took out the 'Jägermeister Most Hunted Award' at the Jägermeister Independent Music Awards (Australian Independent Record (AIR) Awards) as voted by fans.[25] At the 2012 AIR Awards, 360 won the 'Best Independent Hip Hop Album' award for Falling & Flying.[26]

ARIA Awards[edit]

At the ARIA Music Awards of 2012, 360 was nominated in ten categories and won 'Breakthrough Artist – Release' for Falling & Flying and 'Producer of the Year' for Styalz Feugo's work on that album.[27]

Year Recipient Award Result
2012 Falling & Flying Album of the Year Nominated
Best Urban Album Nominated
Breakthrough Artist – Release Won
Falling & Flying – 360 Best Male Artist Nominated
Falling & Flying – Styalz Fuego Producer of the Year Won
Falling & Flying – Scott Horscroft, Phillip Threlfall Engineer of the Year Nominated
Falling & Flying – Debaser Best Cover Art Nominated
"Boys Like You" (featuring Gossling) Song of the Year Nominated
"Boys Like You" (featuring Gossling) – Alex Weltlinger Best Video Nominated
The Flying Tour Best Live Act Nominated

Personal life[edit]

At the age of 18-years old, 360 contracted a disease of his right eye, a cornea transplant "left him with fuzzy vision" in that eye.[28] On 18 July 2010, 360 was celebrating his birthday by go-karting with Sydney-based hip-hop collaborative, Bliss n Eso, and an accident occurred. He suffered from a torn artery, and lacerated pancreas and suspected ruptured scrotum.[28] According to the rapper, "It wasn't ruptured, but it was ripped open ... The first thing I checked once I woke up was I didn't need to use a colostomy bag. My sex life is intact. There's no sex appeal if you use a colostomy bag".[28]

On 13 February 2012, 360 and Crystal Bale (born ca. 1991)[29] became engaged.[30][31] The pair separated on 24 December 2012.[32][33]

Causes[edit]

360 has joined in support of the "Oscar's Law" campaign – attempting to prevent factory farming of companion animals.[34] He also showed off his tattoos for PETA's "Ink not Mink" anti-fur campaign.[35] 360 and Bale promoted awareness of suicide and depression issues: in mid-February 2012 he posted a video clip, "I don't usually drop serious videos, but this is something I'm passionate about spreading awareness about. Even if you hate me, this has nothing to do with music – please share this around so as many people as possible can see it".[36] In September, Bale posted her video, A Message from Crystal, which Beats Factory's Robyn Morrison described as Bale "talking about how she has been affected by suicide - multiple times ... [it] is sometimes hard to watch, but essential viewing".[29]

Discography[edit]

Albums[edit]

Year Album details Peak Certifications
AUS
[13]
NZ
[15]
2008 What You See Is What You Get
2011 Falling & Flying
  • Released: 30 September 2011
  • Label: Soulmate/EMI
  • Formats: CD, digital download
4
2014 Utopia
  • Release Date: 13 June 2014
  • Label: Soulmate/EMI
  • Formats: CD, digital download
2 27

Singles[edit]

Year Title Peak chart
positions
Certifications Album
AUS
[13]
NZ
[15]
2010 "Just Got Started" (featuring Pez) 59[11] Falling & Flying
2011 "Throw It Away" (featuring Josh Pyke) 79[38]
"Killer" 87[39]
"Boys Like You" (featuring Gossling) 3 33
2012 "Child" 24
"Run Alone" 24
2014 "Impossible" (featuring Daniel Johns) 25 Utopia
"Sixavelli" (featuring Lunar C) 76[40]
"Live It Up" (featuring Pez) 21
"Price Of Fame" (featuring Gossling) 19
  • ARIA: Gold

Note: "Impossible" was originally released as a stand-alone single on 17 January 2014[42] and appears as a bonus track on the Deluxe edition of Utopia.[43]

References[edit]

  1. ^ "'Died This Way' at APRA search engine". Australasian Performing Right Association (APRA). Retrieved 1 December 2012. 
  2. ^ a b c "Rapper 360 makes Bec Hewitt lustful object of lyrics". Herald Sun (The Herald and Weekly Times (News Corporation)). 14 January 2008. Retrieved 27 April 2011. 
  3. ^ "Soulmate Records Artist Profiles". Soulmate Records. Retrieved 13 December 2010. 
  4. ^ "360 signs with Soulmate Records". Ground Up Hip-Hop. 4 February 2007. Retrieved 27 April 2011. 
  5. ^ "360 What You See Is What You Get Album Launch". InTheMix (Sound Alliance). 12 April 2008. Retrieved 2 December 2012. 
  6. ^ James, Sam; Haneman, Danny; Glen, Aisha (19 June 2011). "360 Interview with Peak Street". Peak Street Magazine. Retrieved 2 December 2012. 
  7. ^ "Rapper 360 targets Bec and Lleyton Hewitt in MySpace video". The Daily Telegraph (News Limited (News Corporation)). 14 January 2008. Retrieved 27 April 2011. 
  8. ^ "Soulmate Records partners with EMI". Soulmate Records. 15 March 2010. Retrieved 13 December 2010. 
  9. ^ "'Just Got Started' (feat. Pez) – Single by 360". iTunes. Apple Inc. 17 December 2010. Retrieved 2 December 2012. 
  10. ^ "Chart Wrap Up Britney Beats Radiohead To 1". The Music Network. Retrieved 26 April 2011. 
  11. ^ a b "The ARIA Report – 21 March 2011". Australian Recording Industry Association. Retrieved 30 March 2012. 
  12. ^ Kuch, Jesse (13 January 2011). "360 is flying and falling...". The Cairns Post. Retrieved 27 April 2011. 
  13. ^ a b c d e Hung, Steffen. "Discography 360". Australian Charts Portal. Hung Medien (Steffen Hung). Retrieved 2 December 2012. 
  14. ^ a b "ARIA Charts – Accreditations – 2012 Albums". Australian Recording Industry Association. Retrieved 2 December 2012. 
  15. ^ a b c Hung, Steffen. "Discography 360". New Zealand Charts Portal. Hung Medien (Steffen Hung). Retrieved 2 December 2012. 
  16. ^ a b c d e f "ARIA Charts – Accreditations – 2012 Singles". Australian Recording Industry Association. Retrieved 2 December 2012. 
  17. ^ http://www.abc.net.au/triplej/musicnews/s3518538.htm "360 readies "dark" new album", Triple J website
  18. ^ Chad Parkhill (18 April 2011). "Interview: Pez & 360". The Brag Magazine. Retrieved 26 April 2011. [dead link]
  19. ^ "ARIA Report – 12th Jan 2009" (PDF) (985). Australian Recording Industry Association. 12 January 2009. Retrieved 2 December 2012. 
  20. ^ "Triple J: 360 Rapper Tag Phenomenon". Retrieved 26 April 2011. 
  21. ^ Daniel (9 March 2011). "Interview on Social Media with Melbourne Rapper 360". Retrieved 9 March 2011. 
  22. ^ "Rapper Tag". 360. Retrieved 4 March 2011. 
  23. ^ "Hottest 100 – 2011 Countdown, Full List". Triple J, Australian Broadcasting Corporation (ABC). Retrieved 2 December 2012. 
  24. ^ Oz Artist of the Year 2011 Entrants. vmusic.com.au
  25. ^ The Winners, Australian Independent Record Labels Association Ltd (AIR), 2012
  26. ^ "WINNERS ANNOUNCED – 2012 JAGERMEISTER INDEPENDENT MUSIC AWARDS". Australian Independent Record Labels Association. AIR. 17 October 2012. Retrieved 18 October 2012. 
  27. ^ "2012 ARIA Awards Winners By Year". Australian Recording Industry Association (ARIA). Retrieved 30 November 2012. 
  28. ^ a b c Adams, Cameron (29 September 2011). "Accident brings 360 perspective". news.com.au. News Limited (News Corporation). Retrieved 14 April 2012. 
  29. ^ a b Morrison, Robyn (16 September 2012). "360's Fiancée Opens Up About Suicide". Beats Factory. Retrieved 2 December 2012. 
  30. ^ "Rapper 360 Is Engaged To Crystal Bale!". take40.com. Retrieved 18 May 2012. 
  31. ^ "360 Is Engaged!". novafm.com.au. Retrieved 18 May 2012. 
  32. ^ "‏@crystallouu". Retrieved 31 December 2012. 
  33. ^ "360 degrees of separation for rapper 360 and fiancee Crystal Bale". Retrieved 31 December 2012. 
  34. ^ Debra Tranter (2010). "Home". Oscar's law. Oscar's Law. Retrieved 13 October 2012. 
  35. ^ "Ink Not Mink! Rapper 360 Flashes His Tatts for PETA's Anti-Fur Campaign," ninemsn.com.au, 2 June 2014.
  36. ^ "Rapper 360 Speaks Out About Suicide". take40.com. Retrieved 1 December 2012. 
  37. ^ a b "ARIA Charts - Accreditations - 2012 Singles". Australian Recording Industry Association. Retrieved 30 March 2012. 
  38. ^ "The ARIA Report – 6 June 2011". Australian Recording Industry Association. Retrieved 30 March 2012. 
  39. ^ "The ARIA Report – 24 October 2011". Australian Recording Industry Association. Retrieved 30 March 2012. 
  40. ^ "ARIA Report 1259". 
  41. ^ http://www.freezepage.com/1401542571EABAQWRHHD
  42. ^ "Impossible (feat. Daniel Johns) - Single by 360". iTunes (Australia). Apple. 
  43. ^ "Utopia (Deluxe) by 360". iTunes (Australia). Apple. 

External links[edit]