360 (rapper)

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360
360 at his Falling and Flying CD signing.jpg
360 at his Falling & Flying CD Signing, Cheltenham, February 2012
Background information
Birth name Matthew James Colwell
Born (1986-07-12) 12 July 1986 (age 28)
Origin Melbourne, Victoria, Australia
Genres Hip hop
Occupation(s) Rapper, singer-songwriter
Years active 2006–present
Labels Inertia, Soulmate/EMI, Forthwrite/EMI
Associated acts Forthwrite (with Pez), Diafrix Josh Pyke, Gossling, N'fa
Website 360music.com.au

Matthew James Colwell (born 12 July 1986), better known by his stage name 360, is an Australian hip hop artist. He has released three studio albums: What You See Is What You Get (2008); Falling & Flying (2011), which peaked at No. 4 on the ARIA Albums Chart and was certified platinum; and Utopia (2014). 360's second album provided four charting singles, including "Boys like You" (featuring Gossling), which peaked at No. 3 on the ARIA Singles Chart and was certified 4× platinum. At the ARIA Music Awards of 2012, he received six nominations and won the 'Breakthrough Artist – Release' award for Falling & Flying, while Styalz Fuego won the ARIA 'Producer Of The Year' Artisan award for the same album.[1]

Early life[edit]

360 was born on 12 July 1986.[2][3] He attended Luther College in Melbourne's eastern suburbs and graduated from Box Hill Senior Secondary College.[citation needed]

Music[edit]

2007–2012: What You See Is What You Get, Falling & Flying[edit]

In February 2007, he signed to Soulmate Records.[4][5] He released his debut album, What You See Is What You Get, on 22 March 2008. An InTheMix reviewer found 360 "not only showcases his hilariously funny comedic side but demonstrates his ability to approach more serious and personal issues, producing a well rounded album".[6]

In a video interview for Peak Street Magazine, 360 described his musical style as a combination of "some pop influences, electro, dubstep, and unintelligent rhymes".[7] On 14 January 2008, 360 released a music video of "Mamma Mia", which depicts his desire for Bec Hewitt and mocked her husband, Lleyton Hewitt, which was the Video of the Week on MySpace.com's Australian hip hop page.[3][8] 360 described it as a comedic effort, "I wanted to take the piss out of them ... It's not meant to be taken too seriously she's not really my type". Management for the couple dismissed the rapper's effort as "a publicity stunt".[3]

By March 2010, he remained signed with Soulmate Records, which had signed a distribution deal with EMI Records.[9] In December that year, his single, "Just Got Started" (featuring Pez), was released.[10] By March the following year, it peaked at No. 59 on the ARIA Singles Chart, and at No. 21 on the ARIA Urban Singles Chart.[11][12]

360's second album, Falling & Flying, was released on 30 September 2011[13] which reached No. 4 on the ARIA Albums Chart,[14] and remained in the number-one position of the Australian iTunes charts for three weeks. By October 2012, Falling & Flying was certified platinum by ARIA for shipments of 70,000 units,[15] and was certified double platinum by July 2014.[16]

In November 2011, the fourth single from the album, "Boys like You" (featuring Gossling), was released, which peaked at No. 3 on the Australian singles chart in February 2012.[14] The track also reached the top 40 of the New Zealand Singles Chart.[17] The single was certified 4× platinum by ARIA for shipments of 280,000 units.[18] His following singles, "Child" (April 2012) and "Run Alone" (August), both reached the ARIA 'Singles Top 30' chart.[14] "Child" was certified platinum and "Run Alone" received a gold certification.[18]

The national Australian "Flying Tour" occurred in support of the album, and 360 was supported by new Melbourne artist Bam Bam.[19]

2012–present: Utopia[edit]

In June 2012, 360 revealed to national youth broadcaster Triple J that he was already working on his third album, describing the upcoming release as "quite a dark album". He described it further, "No one sees behind the scenes and there's been a lot of bad (expletive) going on in my family life and personal life". 360 hinted at a diverse production line-up for the album, saying he has "been getting a gang of beats from all different people".[20]

A video, published on 21 November 2013, served as the official press release for the launch of Forthwrite Records, a music label created by 360 and Pez. 360 then confirmed the announcement on his Facebook page the following day, stating that the label will release Don't Look Down, by Pez, Utopia, by 360, and the debut, yet untitled Forthwrite album.[21][22]

During his performance at the 2013 Sprung Hip Hop Festival, held in Brisbane, Australia, 360 garnered media attention for the manner in which he introduced a new song titled "On A Planet No One Knows". According to 360, the song, which also features a vocal sample from Joss Whedon regarding gender equality, is "about racism in Australia."[23] 360 exclaimed:

There's a lot of racist cunts in this country [Australia]. I don't know if people are proud to admit it, or what—but there is. No matter what colour or background we are, there are fuckheads in every single race. Generalising everyone is fucking ignorant and uneducated and stupid. If you're offended by this then you're probably fuckin' racist and you should fuck off.[24]

In February 2014, 360 supported the Australian tour of American rapper Eminem, alongside Kendrick Lamar. 360 described the tour as a career highlight and explained to the media in January 2014 that it would be his first tour sober—he had previously struggled with drug addiction.[25]

Prior to the release of the artist's third album, Utopia, on 13 June 2014, three singles were released: "Impossible", "On A Planet No One Knows" and "Sixavelli". "Impossible" is a collaboration with Daniel Johns, of Australian band Silverchair, and Johns also appears in the music video, in which he is a passenger in a car driven by 360.[26] A music video was also released for the second single and was published on the artist's YouTube channel during the week before Australia Day.[23][27] The music video for "Sixavelli" was directed by Claudia Sangiorgi Dalimore and was published in March 2014.[28]

Alongside fellow Australian hip hop act Hilltop Hoods, 360 performed at the 2014 Splendour In The Grass festival, held in Byron Bay, Australia.[29] The Australian "Utopia Tour" occurred during September 2014 and 360 was supported by US rapper Hopsin, UK artist Lunar C, Pez and Miracle.[30]

Collaborations[edit]

During the early years of his music career, 360 collaborated with Pez as part of a duo called "Forthwrite",[31] including a track called "The Club Song" on the 2010 album Good Gracious, by producer M-Phazes.[32] 360 also featured on Pez's 2008 single, "The Festival Song", which peaked at No. 14 on the ARIA Australian Singles Chart.[33]

In 2010, 360 started an online musical project in the Australian hip hop scene, called "Rapper Tag", on YouTube.[34] Rapper Tag involves one person recording a portion of rap over a looped beat, and then nominating ("tagging") another person to add further rapping over the same loop. The process continued in accordance with the nomination of the next rapper.[35][36]

Australian hip hop duo Diafrix collaborated with 360 for the song "I'm A Dreamer", which appears on the 2012 album Pocket Full Of Dreams.[37] 360 appeared on the self-titled debut album by Canberra producer, Ghosts in the Room, released on 14 September 2012 through Mudd Music. The album also features rappers Iron Solomon, Okwerdz and Kool G Rap.[38]

Media appearances[edit]

360 was a panel member for the 20 October 2014 edition of the Australian Broadcasting Corporation (ABC) program Q&A. He appeared alongside Brian Cox, a particle physicist, Richard Gill, renowned conductor, and Nalini Joshi, a notable Australian mathematician, to discuss the topic of "passion".[39] 360 garnered media attention for his comments on the television program regarding racism in relation to Australia, Australian hip hop and the Australian flag. When questioned by the presenter, 360 replied:

On Australia Day, you see dudes walking around with their tops off, and they're getting on the drink and all that. And they've got an Australian flag wrapped around their neck. I've seen it so many times; like, I've been in a taxi where we've pulled up because these dickheads have been walking across the road—they just start yelling at the taxi driver, like: "Get out of the country! This is not your country!" ... And they're wearing Australian flags. I've seen it so much, like, growing up ... still today, you know what I mean?[40]

This response caused controversy,[41] including the transference of the media spotlight onto Pez, who made comments on social media following 360's appearance. In addition to a message of support for his friend and musical collaborator, Pez also wrote that he also "got a bit offended"; however, he subsequently removed the sentence "To be honest, even I got a bit offended." from his original Facebook post. As of 24 October 2014, 360 had not retracted his Q&A comments and explained after the airing of the episode: "If you are not racist then you have nothing to be offended about."[42]

Personal life[edit]

At the age of 18 years, 360 contracted a disease of his right eye, a cornea transplant, which "left him with fuzzy vision" in that eye.[43] A July 2014 feature article in Rolling Stone Australia stated that he is "legally blind in his right eye", while his left eye is "slowly deteriorating due to the degenerative eye disease Keratoconus".[16]

On 18 July 2010, 360 was involved in a go-karting accident while celebrating his birthday with Sydney-based hip hop artists Bliss n Eso. He suffered a torn artery, lacerated pancreas and a damaged scrotum.[43] According to the rapper, "It [scrotum] wasn't ruptured, but it was ripped open ... The first thing I checked once I woke up was I didn't need to use a colostomy bag. My sex life is intact. There's no sex appeal if you use a colostomy bag".[43]

On 13 February 2012, 360 and Crystal Bale became engaged;[44][45] the pair then separated on 24 December 2012.[46][47]

Causes[edit]

As of October 2014, 360 is listed as a supporter of the 'Oscar's Law' campaign, which seeks to raise public awareness about the detrimental effects of factory farming of companion animals.[48] He also appeared in PETA's 'Ink not Mink' anti-fur campaign.[49]

360 and Bale promoted awareness of suicide and depression issues. In mid-February 2012, he posted a video clip with the following statement: "I don't usually drop serious videos, but this is something I'm passionate about spreading awareness about. Even if you hate me, this has nothing to do with music—please share this around so as many people as possible can see it".[50] In September 2012, Bale posted her video, 'A Message from Crystal', which Beats Factory '​s Robyn Morrison described as footage of Bale "talking about how she has been affected by suicide—multiple times ... [it] is sometimes hard to watch, but essential viewing".[51]

Accolades and awards[edit]

2011[edit]

"Boys like You" was voted into the No. 8 position in the Triple J Hottest 100 countdown of 2011.[52] Also that year, 360 was awarded the Channel [V] 'Oz Artist of the Year', ahead of Guy Sebastian and Short Stack,[53] and received the 'Jägermeister Most Hunted Award' at the Jägermeister Independent Music Awards (Australian Independent Record (AIR) Awards), which is voted by fans.[54]

2012[edit]

At the 2012 AIR Awards, 360 won the 'Best Independent Hip Hop Album' award for Falling & Flying.[55]

ARIA Awards[edit]

At the ARIA Music Awards of 2012, 360 was nominated in six categories and won the 'ARIA Award for Breakthrough Artist - Release' for Falling & Flying, while Feugo won the 'Producer of the Year' in the Artisan section.[56]

Year Recipient Award Result
2012 Falling & Flying Album of the Year Nominated
Best Urban Album Nominated
Breakthrough Artist – Release Won
Falling & Flying – 360 Best Male Artist Nominated
Falling & Flying – Styalz Fuego Producer of the Year Won
Falling & Flying – Scott Horscroft, Phillip Threlfall Engineer of the Year Nominated
Falling & Flying – Debaser Best Cover Art Nominated
"Boys like You" (featuring Gossling) Song of the Year Nominated
"Boys like You" (featuring Gossling) – Alex Weltlinger Best Video Nominated
The Flying Tour Best Live Act Nominated

Discography[edit]

Studio albums[edit]

Title Album details Peak chart positions Certifications
AUS
[14]
NZ
[17]
What You See Is What You Get
Falling & Flying
  • Released: 30 September 2011
  • Label: Soulmate, EMI
  • Formats: CD, digital download
4
Utopia
  • Release Date: 13 June 2014
  • Label: Forthwrite, EMI
  • Formats: CD, digital download
2 27
"—" denotes a recording that did not chart or was not released in that territory.

Singles[edit]

Title Year Peak chart positions Certifications Album
AUS
[57]
NZ
[17]
"Just Got Started" (featuring Pez) 2010 59 Falling & Flying
"Throw It Away" (featuring Josh Pyke) 2011 79
"Killer" 87
"Boys like You" (featuring Gossling) 3 33
  • ARIA: 4× Platinum[18]
"Child" 2012 24
  • ARIA: Platinum[18]
"Run Alone" 24
  • ARIA: Platinum[58]
"Impossible"[a] (featuring Daniel Johns) 2014 25 Utopia
"Sixavelli" (featuring Lunar C) 76
"Live It Up" (featuring Pez) 21
"Price of Fame" (featuring Gossling) 19
"—" denotes a recording that did not chart or was not released in that territory.

Notes[edit]

  1. ^ "Impossible" was originally released as a stand-alone single on 17 January 2014[59] and appears as a bonus track on the Deluxe edition of Utopia.[60]

References[edit]

  1. ^ Nicholas Jones (3 October 2012). "360, Gotye Lead Nominations For 2012 ARIA Awards". Tone Deaf. Tone Deaf. Retrieved 21 October 2014. 
  2. ^ "'Died This Way' at APRA search engine". Australasian Performing Right Association (APRA). Retrieved 1 December 2012. 
  3. ^ a b c "Rapper 360 makes Bec Hewitt lustful object of lyrics". Herald Sun (The Herald and Weekly Times (News Corporation)). 14 January 2008. Retrieved 27 April 2011. 
  4. ^ "Soulmate Records Artist Profiles". Soulmate Records. Retrieved 13 December 2010. 
  5. ^ "360 signs with Soulmate Records". Ground Up Hip-Hop. 4 February 2007. Retrieved 27 April 2011. 
  6. ^ "360 What You See Is What You Get Album Launch". InTheMix (Sound Alliance). 12 April 2008. Retrieved 2 December 2012. 
  7. ^ James, Sam; Haneman, Danny; Glen, Aisha (19 June 2011). "360 Interview with Peak Street". Peak Street Magazine. Retrieved 2 December 2012. 
  8. ^ "Rapper 360 targets Bec and Lleyton Hewitt in MySpace video". The Daily Telegraph (News Limited (News Corporation)). 14 January 2008. Retrieved 27 April 2011. 
  9. ^ "Soulmate Records partners with EMI". Soulmate Records. 15 March 2010. Retrieved 13 December 2010. 
  10. ^ "'Just Got Started' (feat. Pez) – Single by 360". iTunes. Apple Inc. 17 December 2010. Retrieved 2 December 2012. 
  11. ^ "Chart Wrap Up Britney Beats Radiohead To 1". The Music Network. Retrieved 26 April 2011. 
  12. ^ "The ARIA Report – 21 March 2011". Australian Recording Industry Association. Retrieved 30 March 2012. 
  13. ^ Kuch, Jesse (13 January 2011). "360 is flying and falling...". The Cairns Post. Retrieved 27 April 2011. 
  14. ^ a b c d Hung, Steffen. "Discography 360". Australian Charts Portal. Hung Medien (Steffen Hung). Retrieved 2 December 2012. 
  15. ^ a b "ARIA Charts – Accreditations – 2012 Albums". Australian Recording Industry Association. Retrieved 2 December 2012. 
  16. ^ a b James Jennings (2 July 2014). "360: Alive and Kicking". Rolling Stone Australia. Rolling Stone. Retrieved 21 October 2014. 
  17. ^ a b c Hung, Steffen. "Discography 360". New Zealand Charts Portal. Hung Medien (Steffen Hung). Retrieved 2 December 2012. 
  18. ^ a b c d e "ARIA Charts – Accreditations – 2012 Singles". Australian Recording Industry Association. Retrieved 2 December 2012. 
  19. ^ "Bam Bam". triple j Unearthed. ABC. 3 June 2013. Retrieved 2 November 2014. 
  20. ^ "360 readies "dark" new album". triple j. ABC. 5 June 2012. Retrieved 20 October 2014. 
  21. ^ 360 (22 November 2013). "22 November 2013". 360 on Facebook. Facebook. Retrieved 2 November 2014. 
  22. ^ "FORTHWRITE RECORDS Media Release 21 Nov 2013" (Video upload). FORTHWRITE on YouTube. Google Inc. 21 November 2013. Retrieved 2 November 2014. 
  23. ^ a b "WATCH: 360 – 'On A Planet No One Knows’". Music Feeds. Music Feeds. 2014. Retrieved 20 October 2014. 
  24. ^ Mike Hohnen (7 October 2013). "360 Calls Out Racist Australia During New Song At Sprung Hip Hop Festival". Music Feeds. Music Feeds. Retrieved 20 October 2014. 
  25. ^ Lisa Visentin (27 May 2014). "360 announces tour of Australia". The Sydney Morning Herald. Retrieved 20 October 2014. 
  26. ^ "360 - Impossible (Ft Daniel Johns) Official Video" (Video upload). 3ree6ixty on YouTube. Google Inc. 16 January 2014. Retrieved 20 October 2014. 
  27. ^ "360 - ON A PLANET NO ONE KNOWS" (Video upload). 3ree6ixty on YouTube. Google Inc. 21 January 2014. Retrieved 20 October 2014. 
  28. ^ "360 - Sixavelli (Feat. Lunar C)" (Video upload). 3ree6ixty on YouTube. Google Inc. 25 March 2014. Retrieved 20 October 2014. 
  29. ^ "Splendour In The Grass 2014 lineup". triple j. ABC. 23 April 2014. Retrieved 20 October 2014. 
  30. ^ Jed Ahern (2014). "360 ANNOUNCES UTOPIA TOUR SUPPORT ACTS". V Music. Foxtel Management Pty Ltd. Retrieved 20 October 2014. 
  31. ^ "ForthWrite - 'Guilty Conscience'" (Video upload). PEZ on YouTube. Google Inc. June 2011. Retrieved 2 November 2014. 
  32. ^ "Good Gracious M-Phazes". iTunes Preview. Apple Inc. 26 February 2010. Retrieved 2 November 2014. 
  33. ^ "ARIA Report – 12th Jan 2009" (PDF) (985). Australian Recording Industry Association. 12 January 2009. Retrieved 2 December 2012. 
  34. ^ "Rapper Tag". 360. Retrieved 4 March 2011. 
  35. ^ "Triple J: 360 Rapper Tag Phenomenon". Retrieved 26 April 2011. 
  36. ^ Daniel (9 March 2011). "Interview on Social Media with Melbourne Rapper 360". Retrieved 9 March 2011. 
  37. ^ "Diafrix feat. 360 - I'm A Dreamer (Official Video)" (Video upload). diafrix lion on YouTube. Google Inc. June 2012. Retrieved 2 November 2014. 
  38. ^ "Ghosts in the Room Ghosts in the Room". iTunes Preview. Apple Inc. 14 September 2012. Retrieved 2 November 2014. 
  39. ^ gregmoskovitch (15 October 2014). "Get The Popcorn, 360 Is A Panelist On Next Monday's Q&A". Tone Deaf. Tone Deaf. Retrieved 20 October 2014. 
  40. ^ "Australian flag represents racism: 360" (Video upload). ABC News (Australia) on YouTube. Google Inc. 20 October 2014. Retrieved 21 October 2014. 
  41. ^ "#BBCTrending: Has Australia's flag been co-opted by racists?". BBC News. 21 October 2014. Retrieved 27 October 2014. 
  42. ^ Nastassia Baroni (24 October 2014). "Pez Admits To Being "Offended" By 360's 'Q&A' Comments". Music Feeds. Music Feeds. Retrieved 2 November 2014. 
  43. ^ a b c Adams, Cameron (29 September 2011). "Accident brings 360 perspective". news.com.au. News Limited (News Corporation). Retrieved 14 April 2012. 
  44. ^ "Rapper 360 Is Engaged To Crystal Bale!". take40.com. Retrieved 18 May 2012. 
  45. ^ "360 Is Engaged!". novafm.com.au. Retrieved 18 May 2012. 
  46. ^ "‏@crystallouu". Retrieved 31 December 2012. 
  47. ^ "360 degrees of separation for rapper 360 and fiancee Crystal Bale". Retrieved 31 December 2012. 
  48. ^ Debra Tranter (2010). "Home". Oscar's law. Oscar's Law. Retrieved 13 October 2012. 
  49. ^ "Ink Not Mink! Rapper 360 Flashes His Tatts for PETA's Anti-Fur Campaign," ninemsn.com.au, 2 June 2014.
  50. ^ "Rapper 360 Speaks Out About Suicide". take40.com. Retrieved 1 December 2012. 
  51. ^ Morrison, Robyn (16 September 2012). "360's Fiancée Opens Up About Suicide". Beats Factory. Retrieved 2 December 2012. 
  52. ^ "Hottest 100 – 2011 Countdown, Full List". Triple J, Australian Broadcasting Corporation (ABC). Retrieved 2 December 2012. 
  53. ^ Oz Artist of the Year 2011 Entrants. vmusic.com.au
  54. ^ The Winners, Australian Independent Record Labels Association Ltd (AIR), 2012
  55. ^ "WINNERS ANNOUNCED – 2012 JAGERMEISTER INDEPENDENT MUSIC AWARDS". Australian Independent Record Labels Association. AIR. 17 October 2012. Retrieved 18 October 2012. 
  56. ^ "2012 ARIA Awards Winners By Year". Australian Recording Industry Association (ARIA). Retrieved 30 November 2012. 
  57. ^ Peak positions for singles in Australia:
  58. ^ "ARIA Charts – Accreditations – 2013 Singles". Australian Recording Industry Association. Retrieved 24 September 2014. 
  59. ^ "Impossible (feat. Daniel Johns) - Single by 360". iTunes (Australia). Apple. 
  60. ^ "Utopia (Deluxe) by 360". iTunes (Australia). Apple. 
  61. ^ a b "ARIA Charts – Accreditations – 2014 Singles". Australian Recording Industry Association. Retrieved 24 September 2014. 

External links[edit]