360voice
| URL | http://360voice.gamerdna.com/ |
|---|---|
| Slogan | Give your Xbox its own blog |
| Type of site | Blog host |
| Registration | Optional (free) to view blogs / required (free) to obtain a blog |
| Available language(s) | English |
| Owner | Live Gamer, Inc. |
| Created by | Trapper Markelz and Steve Sopp |
| Launched | April 17, 2006 |
| Current status | active |
360voice is a website where gamers can read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006.[1][2] For example, one may view all the games played by Xbox Live director Larry Hryb (better known as "Major Nelson") on his 360voice blog.[3] It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities.[4]
Contents |
[edit] Experience Challenge
360voice has been the home to advertising programs such as the Old Spice Experience Challenge, and has been recognized as part of a trend within advertising to depart from standard media buys and focus on associating brands with online activities that an audience are participating in.[5]
[edit] History
In April 2008, the company was acquired by GamerDNA under undisclosed terms.[6][7][8] In December 2008, the domain name of 360voice.com[9] was moved to 360voice.gamerdna.com.[10] The site is part of the gamerDNA Media network.
[edit] References
- ^ "Xbox Domain Interview". May 2006. http://thexboxdomain.com/2006/05/25/360voicecom-interview/.
- ^ Brian Crecente (April 27, 2006). "Kotaku". http://kotaku.com/gaming/xbox-360/give-your-xbox-360-its-own-blog-170510.php.
- ^ "Major Nelson's Xbox Blog". http://360voice.gamerdna.com/tag/Major%20Nelson. Retrieved 14 September 2010.
- ^ Mike Musgrove (August 31, 2006). "When the Machines Talk, They Talk About You". Washington Post. http://www.washingtonpost.com/wp-dyn/content/article/2006/08/30/AR2006083003009.html.
- ^ Brian Morrissey (December 11, 2007). "Old Spice Seeks Gaming Experience". Adweek. http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003683965.
- ^ "Mass High Tech". April 28, 2008. http://www.masshightech.com/stories/2008/04/28/daily8-GamerDNA-buys-360voice.com-parent.html.
- ^ "GamerDNA makes acquisition". Boston Business Journal. April 28, 2008. http://www.bizjournals.com/boston/stories/2008/04/28/daily5.html.
- ^ Wade Roush. "GamerDNA Targets Xbox Community". Xconomy. http://www.xconomy.com/2008/04/28/gamerdna-targets-xbox-community/.
- ^ "The latest from the Dev Blog". http://www.360voice.com/. Retrieved 14 September 2010.
- ^ "The latest from the Dev Blog". http://360voice.gamerdna.com/. Retrieved 14 September 2010.
