360voice

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360voice.com
Web address http://360voice.gamerdna.com/
Slogan Give your Xbox its own blog
Type of site Blog host
Registration Optional (free) to view blogs / required (free) to obtain a blog
Available in English
Owner Live Gamer, Inc.
Created by Trapper Markelz and Steve Sopp
Launched April 17, 2006
Current status active

360voice is a website where gamers can read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006.[1][2] For example, one may view all the games played by Xbox Live director Larry Hryb (better known as "Major Nelson") on his 360voice blog.[3] It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities.[4]

Experience Challenge[edit]

360voice has been the home to advertising programs such as the Old Spice Experience Challenge, and has been recognized as part of a trend within advertising to depart from standard media buys and focus on associating brands with online activities that an audience are participating in.[5]

History[edit]

In April 2008, the company was acquired by GamerDNA under undisclosed terms.[6][7][8] In December 2008, the domain name of 360voice.com[9] was moved to 360voice.gamerdna.com.[10] The site is part of the gamerDNA Media network.

References[edit]

  1. ^ "Xbox Domain Interview". May 2006. 
  2. ^ Brian Crecente (April 27, 2006). "Kotaku". 
  3. ^ "Major Nelson's Xbox Blog". Archived from the original on 28 October 2010. Retrieved 14 September 2010. 
  4. ^ Mike Musgrove (August 31, 2006). "When the Machines Talk, They Talk About You". Washington Post. 
  5. ^ Brian Morrissey (December 11, 2007). "Old Spice Seeks Gaming Experience". Adweek. 
  6. ^ "Mass High Tech". April 28, 2008. 
  7. ^ "GamerDNA makes acquisition". Boston Business Journal. April 28, 2008. 
  8. ^ Wade Roush. "GamerDNA Targets Xbox Community". Xconomy. 
  9. ^ "The latest from the Dev Blog". Archived from the original on 13 October 2010. Retrieved 14 September 2010. 
  10. ^ "The latest from the Dev Blog". Archived from the original on 13 October 2010. Retrieved 14 September 2010. 

External links[edit]