361 Degrees

From Wikipedia, the free encyclopedia
Jump to: navigation, search
361 Degrees International Limited
Type Public
Traded as SEHK1361
Industry Sportswear and Sports Equipment
Founded 2003
Headquarters Jinjiang, Fujian Province, China
Key people Ding Wuhao, President and Executive Director
Products Athletic shoes, apparel, sports equipment, accessories
Website www.361sport.com/

361 Degrees International Limited is a major Chinese supplier of shoe and sports goods, primarily in the People's Republic of China. 361 Degrees counts Li Ning Company, China Dongxiang, Xtep and Anta as its main competitors.

As of March 2009, there were 5,543 361 Degrees authorized retail outlets in China. The company does not own any of these outlets. They are owned and managed by 3,031 authorized dealers.

History[edit]

The company was established in 2002. 361˚ was the official sporting wear of the Chinese Men's and Women's Olympic curling teams during the 2010 Vancouver Olympics.

The company’s brand, 361˚, was launched in January 2004. It denotes 360 degrees of a protractor circle plus one extra degree, representing the company’s goal of establishing this brand to meet athlete’s need for professional functionality, plus an added degree of innovation and creativity.

361˚ markets its brand through slogans that represent its brand value. The slogans used over the years are:

  • Dare to be (2004-2007)
  • China, Dare to Be (2008)
  • One Love (2009)

Products[edit]

361 Degrees’ collection includes:

Footwear: badminton, table tennis, lawn tennis, basketball, casual, general training, running, and general outdoor

Apparel: badminton, table tennis, tennis, basketball, casual, general training, running, outdoor, women’s fitness, golf

Accessories: bags, balls, caps, equipment, knitted protective gear and socks.

External links[edit]