3AW
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| Broadcast area |  Melbourne, Australia |
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| Slogan | "Talking Melbourne" "Melbourne's Own" |
| Frequency | 693 kHz (2006– ) |
| First air date | 22 February 1932 |
| Format | Talkback |
| Former frequencies | 1425 kHz (1932–1935) 1280 kHz (1935–1978) 1278 kHz (1978–2006) |
| Affiliations | Fairfax Radio Network |
| Owner | Fairfax Media (Radio 3AW Melbourne Pty Ltd) |
| Webcast | Windows Media |
| Website | 3aw.com.au |
3AW is a talkback radio station in Melbourne, Australia on 693 kHz AM. It began transmission on 22 February 1932 as Melbourne's fifth commercial radio station.
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[edit] History
3AW's original broadcast frequency was 1425 kHz and changed to 1280 kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum.[1][citation needed] On 23 November 1978 the station changed to 1278 kHz with the introduction of 9 kHz spacing on the AM band. Due to poor reception problems, at 7:15 a.m. on 1 May 2006 3AW swapped with its sister station Magic 1278 to its present frequency of 693 kHz.[2]
The station is now broadcasting from a transmitter in Werribee and its studios are located at Media House which is located at 655 Collins Street, Docklands, in Melbourne. 3AW shares facilities with Magic 1278 and The Age newspaper. 3AW was previously located at Bank Street, South Melbourne since 1991 until March 2010.[3] The station is owned and operated by Fairfax Media, while the station's format is primarily news, talk and sport.
The station is considered by some to be the most vocal conservative voice in Melbourne radio.[4][5][6]
[edit] Controversy
In 1996, drive-time host Paul Barber was fired for telling listeners to boycott the Nine Network program, A Current Affair over the treatment of the Paxton family.[7] He was fired after the Nine Network withdrew up to $300,000 in advertising.[8]
A handful of announcers around the country were fired after admitting they accepted cash to talk favourably about sponsors. They were later re-employed.
Announcer Steve Price was tricked into accepting fake ecstacy tablets from comedian John Safran as part of Safran's television show.[9]
[edit] Ratings and market position
3AW has long been the top-rating radio station in Melbourne, although its Australian football coverage has recently begun to lose its dominance in the market.
In the March 2010 ratings survey, 3AW was the highest rating station in Melbourne for breakfast, mornings and evenings but Fox FM was the best rating for afternoons and drive.[10]
3AW's main competitor is 774 ABC Melbourne.
[edit] Football
3AW Football is the brand under which Australian rules football is broadcast. 3AW Football is broadcast every weekend during the AFL season, beginning on Friday night and ending on Sunday evening. 3AW Football dates back to before 1960 and many legendary commentators have spent time calling games at 3AW.[citation needed] Rex Hunt called football at 3AW for 21 years before moving to rival Triple M in 2010.[11]
[edit] Presenters
Current presenters are listed below as of 2012:[12]
- Breakfast with Ross Stevenson and John Burns
- Mornings with Neil Mitchell
- Afternoons with Denis Walter
- Drive with Derryn Hinch
- Sports Today with Gerard Healy and Dwayne Russell
- Nightline with Bruce Mansfield and Philip Brady
- Overnights with Andrew McLaren and Alan Pearsall (Weekends)
[edit] See also
[edit] References
- ^ "New Wave Lengths". The Sydney Morning Herald: p. 11. 30 August 1935. http://nla.gov.au/nla.news-article17184965. Retrieved 7 May 2010.
- ^ Green, Jonathan (2 May 2006). "Do touch that dial, 3AW tells listeners". The Age (Melbourne, Australia): p. 8. http://newsstore.fairfax.com.au/apps/viewDocument.ac?docID=AGE060502EI7LG7CIC9V. Retrieved 7 July 2010.
- ^ South Melbourne Home of 3AW, Magic 1278, to be Sold
- ^ Crikey - Crikey's Bias-o-meter Part V: the shock jocks - Crikey's Bias-o-meter Part V: the shock jocks
- ^ www.ozconservative.com/womencombat2.htm
- ^ "Stan and deliver". The Age (Melbourne). 10 March 2002. http://www.theage.com.au/articles/2002/03/08/1015365745656.html.
- ^ Tuohy, Wendy (29 March 1996). "The Rating's On The Wall, So Barber Gets His Air Cut". The Age: p. 3. http://newsstore.fairfax.com.au/apps/viewDocument.ac?docID=news960329_0210_6575. Retrieved 7 July 2010.
- ^ Tuohy, Wendy (27 March 1996). "Media Create New Paxton Episode". The Age: p. 1. http://newsstore.fairfax.com.au/apps/viewDocument.ac?docID=news960327_0223_3464. Retrieved 7 July 2010.
- ^ "Radio jock victim of drug hoax stunt". Cairns Post: p. 29. 27 May 2002.
- ^ http://au.nielsen.com/products/documents/MelbourneSurvey2-2010.pdf
- ^ Rex Hunt leaves 3AW after shock offer from Triple M
- ^ http://www.3aw.com.au/shows
[edit] External links
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