|This article or section may be slanted towards recent events. (June 2011)|
|City of license||Hilversum|
|Broadcast area||Netherlands (nationwide)|
DAB: 12C (227,36 MHz)
|First air date||October 11, 1965(As Hilversum 3)|
|Format||Adult contemporary music (pop, rock, alternative)|
|Owner||Dutch Public Broadcasting (NPO)|
|Sister stations||3FM Alternative (VPRO)
3FM On Stage (BNN)
3FM Serious Talent
KX Radio (AVRO)
Launching on 11 October 1965, 3FM was created as Hilversum 3 (later Radio 3) by the Minister for Culture and Social Recreation, Maarten Vrolijk, to counterbalance the popular new offshore stations such as Radio Veronica.
Due to the nature of the Dutch public broadcasting system, with several broadcasters being awarded airtime based on the numbers of paying members they have, 3FM hosts radio shows by different broadcasters. In the early days of the station, this led to a mixed bag of programs barely linked to each other. As an example, Christian broadcaster EO used to broadcast Christian-themed programs (including a request show with religious music), followed by the now legal Radio Veronica with a format based on Top 40-pop.
Up until the early 1990s, 3FM (then known as Radio 3) did not have a horizontal radio format, with each public broadcaster filling one day a week. This prevented the station to gain a recognisable stature, although it was easily the most-listened to radio station in The Netherlands, aided by the fact that commercial terrestrial radio was illegal until the early 1990s.
The dawn of commercial competition and changing ideas about modern radio forced Radio 3 to overhaul its format drastically in 1992. First, three broadcasters (NCRV, KRO and AVRO) decided to join forces and introduced Het Station, with a horizontal format for three days (Saturdays, Sundays and Mondays), with programs hosted by DJs from these three broadcasters.
About a year later, Radio 3 (now rebranded as 3FM) went horizontal completely, with each public broadcaster losing its own designated day but getting a fixed and daily time slot instead.
This system is still in place as of 2014, with the following broadcasters filling a time slot on weekdays:
- 6.00-10.00: VARA (GIEL, hosted by Giel Beelen)
- 10.00-12.00: NTR (MetMichiel, hosted by Michiel Veenstra), moved from the evening 19.00-22.00 slot
- 12.00-14.00: AVRO (Effe Ekdom, hosted by Gerard Ekdom)
- 14.00-16.00: KRO (RabRadio, hosted by Paul Rabbering)
- 16.00-19.00: BNN (Coen & Sander Show, hosted by Coen Swijnenberg and Sander Lantinga)
- 19.00-22.00: BNN (Dit is Domien (This is Domien), hosted by Domien Verschuuren)
- 22.00-01.00: VPRO (3voor12 Radio, hosted by Roosmarijn Reijmer)
- 01.00-06.00: Various broadcasters and DJs (generally used by upcoming, fresh talents)
A number of broadcasters have less airtime, due to the fact that they are smaller in membership size, or that they simply do not have much interest in broadcasting on 3FM. These are PowNed (Friday afternoons and evenings), EO (Sunday evenings) and NCRV (Sunday evenings). TROS divides its programming between Fridays, Saturdays and Sundays.
Starting in 1971 Hilversum 3 hosted its own hit parade: the Hilversum 3 Top 30, following the example set in 1965 by Radio Veronica and its own Top 40. The name and compiling methods of the Hilversum 3 chart changed several times. In the early 1970s it was known as either Hilversum 3 Top 30 and (from 1972) the Daverende Dertig ("Thundering Thirty"). In 1974 the name was changed into Nationale Hitparade, first a Top 30, later a Top 50 (1978-1986) and a Top 100 (1986-1992). In January 1993, the Nationale Hitparade was scrapped and replaced by an all new chart, the Mega Top 50. It is still broadcast every Saturday.
Bizarrely, Hilversum 3 used to have more than one pop chart between 1974 and 1992. While its official Nationale Hitparade chart - supported by most public broadcasters - was hosted by the NOS (now: NTR), Radio Veronica, once it received its legal status in 1976, broadcast its own Top 40. Also, TROS introduced its own rival chart, TROS Top 50, in 1978 (it had previously broadcast the Europarade, a top 30 of the biggest hits in a number of European countries). For many years, you could listen to three separate charts on Hilversum 3: the TROS Top 50 on Thursdays, Top 40 on Fridays and Nationale Hitparade on Sundays.
All this changed in early 1993, when the Nationale Hitparade was discontinued (the TROS Top 50 had already been scrapped a few years earlier), the Top 40 moved to Radio 538 and 3FM started its new chart, the Mega Top 50.
3FM Serious Request
In 2004 the Station begun a charity (practice) project by the name of Serious Request in which three DJs play requested songs for money for six days and nights in a glass house. They collect this money for projects of the Red Cross. The DJs don't eat during these days. Serious Request starts every year the week before Christmas.
The first three editions, in 2004, 2005 and 2006, were in Utrecht. The fourth edition was in The Hague. The edition of 2008 was in Breda, the edition of 2009 was in Groningen and the 2010 edition was in Eindhoven. The 2011 edition was in Leiden, the 2012 edition was in Enschede and the 2013 edition was hosted in Leeuwarden.
|2004||People in Darfur||Giel Beelen, Wouter van der Goes and Claudia de Breij||€ 916,000.00|
|2005||Children in Republic of Congo||Giel Beelen, Wouter van der Goes and Gerard Ekdom||€ 2,203,549.00|
|2006||Victims of land mines||Giel Beelen, Gerard Ekdom and Sander Lantinga||€ 2,648,495.00|
|2007||Clean drinking water||Michiel Veenstra, Gerard Ekdom and Rob Stenders||€ 5,249,466.00|
|2008||Refugees all over the world||Giel Beelen, Paul Rabbering and Coen Swijnenberg||€ 5,637,937.00|
|2009||Malaria||Giel Beelen, Gerard Ekdom and Annemieke Schollaardt||€ 7,113,447.00|
|2010||Children lost their parents because of HIV||Giel Beelen, Gerard Ekdom and Coen Swijnenberg||€ 7,135,707.00|
|2011||"This one's for mama"||Gerard Ekdom, Coen Swijnenberg and Timur Perlin||€ 8,621,004.00|
|2012||"Let's hear it for the babies"||Gerard Ekdom, Giel Beelen and Michiel Veenstra||€ 12,251,667.00|
|2013||"Let's clean this shit up"||Paul Rabbering, Coen Swijnenberg and Giel Beelen||€ 12,302,747.00|
Serious Request abroad
In 2006 there also was a glass house in Belgium. Studio Brussel introduced Music For Life it's based on Serious Request. The first Belgium edition with DJ's Peter Van de Veire, Tomas De Soete and Christophe Lambrecht in the glass house in Leuven brought in € 2,419,495.00
Also in 2007 was Music For Life in Leuven. This time DJ's Peter Van de Veire, Tomas De Soete and Siska Schoeters brought in € 3,353,568.00. But this year there was a third country which had a glass house. In Genève (Switzerland) was Couleur Terre. In contrast with Serious Request and Music For Life were the Swiss DJs able to eat. It was the first time Switzerland had a glass house, but this first time they brought in € 151,218.00
In 2008 was Music For Life in Ghent instead of Leuven. This time the DJ's Tomas De Soete, Siska Schoeters and Sofie Lemaire brought in € 3,503,246.00. This edition of Music For Life was for refugees of war and violence, but especially for mothers in war and violence. Besides Breda and Ghent also Mälmo (Sweden) and Nairobi (Kenya) had glass houses. In Mälmo Sveriges Radio introduced Musikhjälpen and brought in € 227,778.00. This year's edition in Nairobi was just to get attention for the refugees. The DJs in this house didn't brought money in.
The 2009 edition of Music For Life in Ghent with Siska Schoeters, Sofie Lemaire and Sam de Bruyn brought in € 3,649,595.00. Besides Groningen and Ghent also Gothenburg (Sweden), Bern (Switzerland) and Nairobi (Kenia) had glass houses. In Gothenburg P3 organised Musikhjälpen and brought in € 548,908.28. In Bern DRS 3 and Schweizer Fernsehen organised Jeder Rappen zählt for the first time and brought in € 4,706,348.86. In Nairobi Ghetto Radio organised their second edition of Serious Request. But a heavy storm blown away the glass house, the DJs had to end their edition in a hotel.
The 2010 edition of Music For Life in Antwerp with Sam de Bruyn, Tomas De Soete and Sofie Lemaire brought in € 5.020.747, which was given to Rode Kruis-Vlaanderen, a Belgian organisation that gave the money to orphelins of parents who died because of AIDS.
The central song of the action was Never Gonna Stop of Milow. Studio Brussel chose 1. December to make most of the details public, as this is the World Aids Day.
Quiz for life, a quiz in a large room on 12. December with 487 teams of 5 people in Flanders Expo Gent gave them a notification in the Guinness Book of Records as the largest indoor-quiz in the world. This quiz brought 50.000 Euro.
Each year in March/April, 3FM hosts the 3FM awards, which are given to Dutch musicians. A public poll is held among listeners to determine the winners.
In 2010 3FM hosts the sixth edition of the 3FM Awards.
The artist with the most awards in 2009 is Ilse DeLange, she won three awards. She also won the Schaal van Rigter the award for the most played single on radio station 3FM, she won this award with the song "So Incredible".
Most of the DJs invite artists to perform live on air.
The band Yellow Pearl holds the all-time record of most live performances on 3FM. They did this 25 times, within four years in nine different shows. The first performance was in 2004 when they performed their single "For you and me" in the morning show of Rob Stenders.