3GG

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3GG
City of license Warragul
Broadcast area Gippsland/Latrobe Valley, Australia
Branding 531 3GG
Slogan The Local You Know
Frequency 531 kHz AM
First air date 18 May 1937 (1937-05-18) (as 3UL)
Format Adult contemporary
Language(s) English
ERP 5 kW
Callsign meaning 3Greater Gippsland
Former callsigns 3UL (1937–1989)
Owner Resonate Broadcasting
Website 3GG

3GG is an Australian commercial radio station based in Warragul, Victoria owned by Resonate Broadcasting. Formerly owned and operated by RG Capital, it was acquired by Macquarie Regional RadioWorks in 2004, before being sold to Resonate Broadcasting in 2008.

History[edit]

3GG first went to air in 1937 as 3UL, named after the town from which it broadcast; Warragul.[1] In November 1989, its callsign was changed to 3GG. The station was the only one which broadcast from Warragul until 2002, when owners RG Capital launched sister station Sea FM. In 2004, both 3GG and Sea FM were purchased by the then-new Macquarie Regional RadioWorks - the only change being to Sea FM, which was rebranded as Star FM.

Because of changes in media law, and following the purchase of Southern Cross Ten by Macquarie Southern Cross Media, either Sea FM or 3GG would have to be sold - the latter was sold to Resonate Broadcasting, a new entity operated by radio gurus Guy Dobson & Rex Morris, both a part of Austereo. Resonate would also go on to acquire 4GC and Hot FM in Charters Towers, Queensland. In 2014, the station will be sold to Melbourne-based Watermark Media.[2]

Transmitter and studios[edit]

While the transmitter location has always remained on Brandy Creek Road just north of Warragul, the studio location has over the years changed from Warragul to Traralgon and back to Warragul at its current location of 31 Warragul-Korumburra Rd Warragul.

Announcers[edit]

Former announcers[edit]

References[edit]

  1. ^ "OPENING OF STATION 3UL WARRAGUL". The Argus. 19 May 1937. Retrieved 22 May 2010. 
  2. ^ "Resonate sell 3GG to Watermark Media". RADIOTODAY.com.au. 9 May 2014. Retrieved 9 May 2014. 
  3. ^ "A Salute To Peter Landy". Archived from the original on 2009-10-22. 

External links[edit]