3G Capital

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3G Capital
Industry Investment management
Founded 2004
Key people
Jorge Paulo Lemann
Alex Behring, managing partner
Products Hedge funds, Private equity
Number of employees
Website www.3g-capital.com

3G Capital is a Brazilian multi-billion dollar[1][2] global investment firm,[3] founded in 2004 by principals Jorge Paulo Lemann, Carlos Alberto Sicupira, Marcel Herrmann Telles and Roberto Thompson Motta.

The company is best known for its 2010 acquisition of Burger King, a $3.8 billion transaction, and for the February 2013 agreement to purchase Heinz for $28 billion in conjunction with Berkshire Hathaway.[4][5]

In December 2014, the Canadian federal government approved the purchase of Tim Hortons by 3G Capital for $12.5 billion. The acquisition merged Burger King with Tim Hortons as Restaurant Brands International.[6]

3G Capital has offices in New York City and Rio de Janeiro, and the firm is run by managing partner Alex Behring out of New York.[7][8] Affiliates of the firm and its partners have control or partial ownership stakes in global companies such as Anheuser-Busch InBev, Lojas Americanas, the largest non-food and online retailer in Latin America, and América Latina Logística, the largest railroad and logistics company in Latin America.

On 25 March 2015, it was announced that 3G Capital was in "advanced talks" to buy Kraft Foods for $40 billion, and merge it with Heinz to create the world's fifth largest food company.[8][9] Heinz was being advised in the transaction by Lazard and Kraft by Centerview Partners.[10]


  1. ^ Gara, Tom. "Will Heinz Get the Brazilian Treatment?". WSJ. 
  2. ^ "Latin American Herald Tribune - Buffett’s Berkshire Hathaway, Brazil’s 3G Capital Buy Food Giant H.J. Heinz". laht.com. 
  3. ^ "Company Overview of 3G Capital, Inc". Bloomberg Businessweek. Retrieved 8 January 2014. 
  4. ^ "3G Capital Burger King acquisition press release". 2 September 2010. Retrieved 23 February 2013. 
  5. ^ "3G Capital Heinz acquisition press release". 14 February 2013. Retrieved 23 February 2013. 
  6. ^ "Tim Hortons confirms layoffs at headquarters, regional offices". CBC News. 27 January 2015. Retrieved 28 January 2015. 
  7. ^ "3G Capital Website". Retrieved 23 February 2013. 
  8. ^ a b "Factbox: 3G Capital, Buffett's partner in Heinz buyout". Reuters. 14 February 2014. Retrieved 23 February 2013. 
  9. ^ Primack, Dan (25 March 2015). "Is Buffett behind 3G Capital's $40 billion play for Kraft Foods?". Fortune. Retrieved 25 March 2015. 
  10. ^ Gelles, David, "Kraft and Heinz to Merge in Deal Backed by Buffett and 3G Capital", New York Times, March 25, 2015. Retrieved 2025-03-25.

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