Miss Edmonton Eskimos Barbara Casault was named Miss Grey Cup 1968, with Miss Toronto Argonauts Jacquie Perrin the first runner-up, and Miss Hamilton Tiger-Cats Kathy Cumming the second runner-up. A second-year education student at the University of Alberta, she received a new 1969 convertible, a trip for two to Mexico, a mink stole, a movie camera and a diamond watch set. Each contestant received $1,500 in prizes. Casault's prizes were worth $15,000, with those for the first-runner up worth $2,700 and the second runner-up worth $2,200.
Miss Saskatchewan Roughriders Donna Hardy was chosen the inaugural Miss Personality Plus by the other contestants.
Selection of Miss Grey Cup was done on the basis of personality and poise (30 points), carriage and figure (15 points), make-up and grooming (10 points), speech and projection (10 points), cheerleader costume (10 points) and overall impression (10 points).