5FM

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To be distinguished from the Big Five personality traits.
5FM
5FM Logo
Broadcast area South Africa Broadcast Nationwide (via, repeaters)
Slogan "The Power of 5"
Frequency various nationwide, 98.0 FM in Johannesburg
First air date October 13, 1975 (1975-10-13)
Format CHR (Contemporary hit radio)
Owner SABC
Webcast [1]
Website www.5fm.co.za

5FM is a South African FM radio station that follows a Top 40 music format and is owned by the South African Broadcasting Corporation (SABC), South Africa's public broadcaster. Headquartered in Auckland Park, Johannesburg, 5FM broadcasts nationally to a youth audience. It's payoff line is "The Power of 5"

Origin and History[edit]

Formerly known as "Radio 5", the station developed from a commercial station, LM Radio, which had been operating from Lourenço Marques (now Maputo) in neighbouring Mozambique.[1] Radio 5 first went on the air on October 13, 1975[2] after Mozambique gained its independence. The station was established with eight medium wave transmitters, catering for the pop music audience. The name indicated the SABC's fifth radio channel at that time.

Re-branded "5FM" in 1992, it has as its current logo a red "5" and superscripted "FM" within a circle and the words "The Power of" inscribed along the upper periphery of the circle. Music is the heart of 5FM's format, supported by news, sports and traffic catering to a wide range of tastes for a youthful market.

Coverage areas and frequencies[edit]

  • National[3] (the table below shows a few of the areas and frequencies)
Coverage Areas & Frequencies[3][4]
Area Freq.
Johannesburg 98.0 MHz
Pretoria 103.6 MHz
Durban 89.9 MHz
Cape Town 89.0 MHz
Port Elizabeth 89.2 MHz
Bloemfontein 91.6 MHz
Nelspruit 91.1 MHz

Broadcast languages[edit]

Broadcast time[edit]

Target audience[edit]

  • Core: Age Group 20 - 25 in LSM Groups 7 – 9[3]
  • Primary: Age Group 16 - 34 in LSM Groups 6 - 10[3]

Listenership figures[edit]

Estimated Listenership[5]
7 Day Ave. Mon-Fri
Feb 2013 2 025 000 881 000
Dec 2012 2 146 000 940 000
Oct 2012 2 176 000 939 000
Aug 2012 2 189 000 909 000
Jun 2012 2 246 000 928 000

References[edit]

External links[edit]

Coordinates: 26°11′09″S 28°00′34″E / 26.1859°S 28.0094°E / -26.1859; 28.0094