5 A Day
5 A Day is the name of a number of programs in countries such as the USA, the United Kingdom and Germany, to encourage the consumption of at least five portions of fruit and vegetables each day, following a recommendation by the World Health Organization that individuals consume at least 400g of vegetables daily.
In Canada, the Canadian Produce Marketing Association (CPMA), the Heart and Stroke Foundations Health Check Program, and the Canadian Cancer Society have partnered together to create the Fruits and Veggies- Mix it up! campaign, encouraging Canadian families to eat healthier. The campaign focuses on easy ways to eat healthy where ever and whenever you can. The CPMA is a not-for-profit organization representing over 700 international and Canadian companies which are now responsible for 90% of fresh fruit and vegetable sales in Canada. It is funded through voluntary membership, as well as various services, activities, and sponsorship programs. The Heart and Stroke Foundation uses a team of registered dietitians that provide expertise when developing healthy eating information, tools, and resources. The Health Check symbol is placed only on foods meeting the nutrient criteria based on the recommendations of Canada’s Food Guide, making it easy for shoppers to choose healthier options at the supermarket.
The French PNNS (Programme national nutrition santé, National nutrition health programme) recommends at least 5 portions of fruit and/or vegetables per day.
The 5 am Tag (5 a Day) program operates in Germany.
The programme was introduced by the UK Department of Health in the winter of 2002-2003, and received some adverse media attention because of the high and rising costs of fresh fruit and vegetables. After ten years, research suggested that few people were meeting the target.
The campaign has come under criticism from Channel 4 because of government failure to prevent the food industry from making misleading claims that their products constitute part of a five a day.
The 5 a Day program in the United States has become Fruits & Veggies – More Matters.
- WHO | Promoting fruit and vegetable consumption around the world
- Murphy, Clare (2010-04-07). "Five-a-day has little impact on cancer, study finds". bbc.co.uk. Retrieved 2011-03-03.
- Boffetta, P. et al. (2010-02-18). "Fruit and Vegetable Intake and Overall Cancer Risk in the European Prospective Investigation Into Cancer and Nutrition (EPIC).". J Natl Cancer Inst (oxfordjournals.org) 102 (8): 529–537. doi:10.1093/jnci/djq072. PMID 20371762. Retrieved 2011-03-02.
- "Fruits et légumes : au moins 5 par jour". Programme national nutrition santé.
- "'5 am Tag'-Kampagne: Wissenschaftliche Begründung". Deutsche Gesellschaft für Ernährung e. V. 01/07/2001.
- "Kostholdsråd". Norwegian Directorate for Health.
- "Rising costs mean fewer are hitting target of 'five-a-day'", South Wales Evening Post, 26 November 2012. Accessed 3 December 2012.
- Dispatches - Features - Myths About Your 5 a Day: Reporter Feature - Channel 4