The candy bar was reportedly introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia. This date is uncertain because information about this product has been subject to misinformation from The Hershey Company for marketing and perhaps legal reasons. It is difficult to find marketing material for this product before 1962. Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986. Despite not being advertised since 1993, the candy bar is still available in many smaller retailers.
1 Marketed in both the United States and Canada, but sold as a Hershey’s product only within Canada. U.S. rights owned by Nestlé. 2 Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Nestlé. 3 Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Mondelēz International.