774 ABC Melbourne
|Broadcast area||Melbourne and most of regional Victoria|
|Frequency||800 kHz AM (1924–1935)
770 kHz AM (1935–1978)
774 kHz AM (1978–)
|First air date||13 October 1924|
|Owner||Australian Broadcasting Corporation|
The station was initially owned by the Broadcasting Company of Australia, which represented, amongst others, J and N Tait (theatrical entrepreneurs), Buckley and Nunn Limited (a department store) and The Herald and Weekly Times Ltd (a newspaper company). It was named after 2LO in England, where the LO stood for London.
The station began transmission with an outside broadcast of a performance of 'La Bohème' featuring Dame Nellie Melba, from His Majesty's Theatre.
From 1928 the Postmaster-General's Department (PMG) was responsible for the technical side of all Australian A Class stations including 3LO. The Australian Broadcasting Company was given a licence to provide all programming – an arrangement which remained until 1932 when the Australian Broadcasting Commission was formed. The two Melbourne stations (3LO & 3AR) had a studio in a laneway off Russell Street, near Little Collins Street until the building of Broadcast House in Lonsdale Street in 1945. The 3LO on-air studio at Broadcast House was studio 308, although for many years the news broadcasts came from Marland House in Bourke Street. The studios were transferred to the ABC's new Southbank Centre in 1995.
In its early days the station was involved in programs like Kindergarten of the Air, giving children in regional areas greater social awareness and preparation for school.
In early 2006, with the start of the Melbourne 2006 Commonwealth Games, the ABC set up what was known as "The G-Spot" at Federation Square – an outside broadcast studio where members of the public could watch and participate in the broadcast. At the same time, 774 ABC Melbourne became the second Local Radio station to introduce streaming broadcasts in addition to its regular radio broadcast, subject to sporting rights and legal concerns.
3LO now broadcasts as 774 ABC Melbourne, providing a mix of local and national news, talkback and current affairs and sports programming. During part of the day it is also identified as 774 ABC Melbourne and ABC Victoria, as much of its content is also heard on other stations in the ABC Local Radio network in Victoria. It is also available through online streaming.
3LO's 774 kHz transmitter is located in Delahey, 20 km north-west of Melbourne's central business district. The station broadcasts at a power of 50,000 watts, covering the majority of Victoria, and one of two transmitters using the callsign 3LO, the other being at Marengo on 89.5 MHz with an EIRP of about 327 watts serving the Apollo bay area.
774 ABC Melbourne currently live broadcasts during events in a media partners or radio outside broadcasts of Gardening Australia Expo, Melbourne International Comedy Festival, C31 Melbourne Antenna Awards, Royal Melbourne Show, Royal Geelong Show, & more.
The station is housed in the ABC Southbank Centre, which has four levels incorporating ABC Local Radio, ABC Radio National, ABC Classic FM, Triple J, ABC Dig Music, Radio Australia, Australia Network, ABC News and Current Affairs, & ABC TV.
- 774 ABC Melbourne website
- ACMA 3LO Assignment
- Crossbandradio.com; Peter Evans broadcasts from the 1970s